The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
3. Digital Engagement
is a sales and service model
that deploys Technology and
Marketing to achieve both
Customer Intimacy and
Loyalty
4. Where Does Digital Engagement
Stand?
Consumer Behavior
Business Environment
Customer Experience
Banking
DE
Technology Marketing
Source: Backbase
5. Why Digital Engagement?
Our customers expect transactions and digital experiences to
be increasingly seamless and connected as they wander
aimlessly between on and offline touch-points.
9. 4 Important Factors of Digital
Engagement
• Next Generation Banking Experience
• Different engagement rules for different
segments
• Welcome Program to engage with NTBs
• Digital Community Development
15. A One-Stop Online Property Shop for you. Visit Today!
Buy, Sell or avail Financing options all under one roof
100+ properties listed till date
16. Mashreq SME XChange
Get ahead of your competition with the
Mashreq SMEXchange.
Marketplace: Promote your products and
services to other prospective buyers
Ask the Expert:
Mashreq StartUp Academy
Success Stories
21. Welcome Program
Dedicated Mobile Site
Showcasing Products and Services
Showcasing the Brand
Incentivizing the customer
Continue engagement post Welcome
29. What Can You Do Adopt Digital
Engagement In Your Organization?
30. You need to develop a framework across the organization for
digital engagement. You cannot conceive or implement a
successful digital strategy without collaborating with teams across
the organization.
31. @kapilkb
Tfour.me – My Blog on Digital
Media in the Middle East
-------------------------------------
Thank you