1. 2010 Marketing
Promotions & Rates

2. audience
NASCAR Fans are very brand loyal
NASCAR Fans are 3 times more likely than the average person to purchase a sponsors
products.
If you market to them, they will come.
The face of NASCAR
• NASCAR fans closely mirror the age, income, and geographical demographics of the U.S. population.
• NASCAR fans are 60% male, 40% female
• NASCAR fans skew above average in almost every retail product purchasing category including...
• Money management/personal finance/insurance
• RV/Boat/ATV/motorcycle ownership
• Purchasing new and used cars and trucks
• Travel
• Active lifestyles
• Pet ownership
• Purchasing own home electronics/computers/
video games
• Dining out - casual and quick serve
• Leisure activities
• Outdoor lifestyles
• There are 75 million
NASCAR fans.
Need specific NASCAR or Motorsports marketing/demographic
information for your business? Give us a call.

3. You are in good company
anthem motorsports
clients
when you select
Anthem Motorsports
Sprint
Sirius Satellite Radio
Anthem Motorsports is an official marketing partner and Home Deport
publisher for 18 major speedways that play host to … AAA
• More than 120 premier motorsports events annually Castrol
• 60 NASCAR Sprint, Nationwide, and Truck Series events Wm. Wrigley Co.
• More than 60 additional Indy Racing League, ARCA, Pepsi
NHRA, AMA, and Grand Am races Army National Guard
…reaching more than 15 million top-tier race fans annually!
… plus hundreds of other national,
Anthem Motorsports puts your marketing regional, and local businesses
message in the NASCAR marketing fast lane. choose Anthem Motorsports
because AMS...
• Anthem specializes in reaching the top 20% of race fans
- the fans that attend races in person.
• Anthem’s audience is 3 times more likely than the • Reaches top-tier race fans – those
average NASCAR fan to purchase your products. race fans who have bought tickets
to attend race events in-person
• Provides an integrated marketing
platform, with multiple touch
Average American points
(300 million) • Offers unique promotional,
experiential, and partnership
platforms
General NASCAR Audience
(75 million) • Customizes programs with flexible
options that maximize your ROI,
• While giving you quantitative and
Anthem Motorsports Audience measurable results
(15 million)
Make sure your motorsports marketing
messages hit the bullseye!
Sirius Satellite Radio advertises in the Anthem
Motorsports Official Track Fan Guest Guides.
“It was positive. “There was a lot of back
and forth, and [our representative] was
really good about being timely.” In terms
of customer service, she says her rep-
resentative was helpful and the Martin
Agency certainly would work with Anthem
again in the future.
-Yooh-yung Kim,
Martin Agency/Sirius Satellite Radio

4. Official Track Fan Guest Guides
print promotions
• Primary component of race ticket packages.
fan guides
• Contains official track information.
• Distributed with ticket packages via direct mail.
• Reaches over 5 million ticketed race fans before they
leave for the track. 2009 Fan Guide
• Additional distribution trackside.
• Covers over 100 premier race events at 18 major tracks
including 60 NASCAR races, as well as Indy, NHRA, 1.800.PITSHOP | DAYTONA500.com
ARCA, Grand Am and others.
GUEST INFORMATION GUIDE
Over 95% of NASCAR race
attendees use the Fan Guest Guides
to plan their race weekend. The Best Guest Experience in Motorsports TheGlen.com
online, interactive and video
tracks
Online Fan Guides
• Fan Guides are posted online in an interactive
format
• Online locations include track websites and
Speedwaymaps.com
• Fan Guides Reach an additional 6 million fans
annually online
• Online ads include link to your website creating a
traffic driver from the track websites to you
• Optional video component allows you to run your
commercial or video message on the Official track
web site via the digital fan guide
• Interactive maps on Speedwaymaps.com allow
you to plot your retail locations on interactive
maps so that fans can easily identify your locations
Think outside the book...
Everything Anthem does is customizable.
• Branded features
• Product placement
• Sampling
• Map placement
• Interactive elements
• Inserts
Let us design your creative solution.

5. Official Souvenir Program
print promotions
souvenir program
• Reaches premium trackside audience
• Sold trackside to race fans
• Additional distribution to the luxury suites and
hospitality chalets
• Has long shelf life lasting well after the races are
over
• Measures 8 ½” wide X 11” deep and is printed in full
color
Plenty of Opportunity to make an impact:
• Full page ads
• 2 page spreads
• Advertorial
• Feature/Branded Section
• Inserts
• Outserts
• Special Placement
pit notes
• Sleeve Advertising
• Unique Promotional Ideas
Pit Notes Press
• Premium visibility
• Day-of-race supplement to the official souvenir
program that acts as an up-to-the minute raceday
newspaper.
• Printed the night before select Sprint Cup races and
is distributed free of charge race fans along with their
Souvenir Program purchase.
• Contains information like qualifying times, starting
positions, car/driver number/radio frequency
information, track tid-bits, a photo gallery, and other
related last-minute editorial copy.
• Pit Notes advertising copy is needed just 10
days prior to the race. This gives advertisers the
opportunity to reach race fans in attendance with
their most current marketing and promotional
messages. “For the past five years, the Cabarrus County
• Pit Notes is always printed in full color on glossy Convention & Visitors Bureau has purchased
stock paper, and presents a very professional image. ads in Anthem Motorsports’ NASCAR
Souvenir Programs and Fan Guides. Our area
Viral, Text, Data Capturing Sampling and Pro-
promotions
is home to the world’s largest concentration
motions of motorsports attractions, including Lowe’s
• Anthem can enhance your existing promotions, Motor Speedway, motorsports museums,
or custom design new promotions for you that NASCAR race shops and The Dale Trail in
will capture vital consumer data including names, Dale Earnhardt’s home town. We find these
addresses, phone numbers, and e-mail addresses. publications an excellent way to tell race fans
• Information can be used to drive fans to your about our area’s appeal as the ultimate year-
trackside experiential display or to provide them with round racing destination.”
discounts or coupons to drive traffic following the
event -Sharon Campbell,
• Sampling programs are available via official fan Vice President Sales & Marketing/Cabarrus
guest guides, in the official souvenir programs, or County Convention & Visitors Bureau
even through on-site sampling kiosks on raceday.

6. 2010 Souvenir Program Editorial Calendar
S.P. S.P. Souv. Prog. SP Inserts, Pit Notes
Race Date Track Race(s) Circ. Deadline Net Cost Outserts Avail. Avail/Price*
1/30/2010 Daytona Int. Speedway Rolex Grand Am 24 Hour 5,000 12/4/2009 $4,000 X
2/14/2010 Daytona Int. Speedway Daytona 500, Nat., Trucks 68,000 11/19/2009 $8,500 X $8,500
2/21/2010 Auto Club Speedway NASCAR Sprint, Nat., 10,000 11/19/2009 $4,000 X $8,500
2/28/2010 Las Vegas Motor Speedway NASCAR Sprint, Nationwide 10,000 12/18/2009 $4,000
3/6/2010 Daytona Int. Speedway AMA Superbike 5,000 12/4/2009 $2,500 X
3/7/2010 Atlanta Motor Speedway NASCAR Sprint, Trucks 10,000 12/18/2009 $4,000
3/28/2010 Martinsville Speedway NASCAR Sprint, Trucks 7,000 1/22/2010 $4,000 X $8,500
4/10/2010 Phoenix Int’l Raceway NASCAR Sprint, Nationwide 11,000 1/8/2010 $4,000
4/18/2010 Texas Motor Speedway NASCAR Sprint, Nationwide 11,000 2/12/2010 $4,000 X $8,500
4/25/2010 Talladega SuperSpeedway NASCAR Sprint, Nationwide 16,500 2/19/2010 $4,000 X $8,500
5/2/2010 Kansas Speedway IRL, NASCAR Trucks 8,000 2/19/2010 $4,000 X
5/1/2010 Richmond Int. Raceway NASCAR Sprint, Nationwide 15,000 2/26/2010 $4,000 X $8,500
5/8/2010 Darlington Raceway NASCAR Sprint, Nationwide 9,000 3/5/2010 $4,000 X $8,500
5/8/2010 Auto Club Speedway AMA Superbike 4,000 3/5/2010 $2,500 X
5/16/2010 Dover Speedway NASCAR Sprint, Nat., Trucks 10,000 2/26/2010 $4,000
6/5/2010 Texas Motor Speedway IRL 10,000 3/26/2010 $4,000
6/6/2010 Pocono Raceway NASCAR Sprint, ARCA 10,000 3/26/2010 $4,000 X
6/12/2010 Kentucky Speedway NASCAR Nationwide 10,000 4/2/2010 $4,000
6/13/2010 Michigan Int. Speedway NASCAR Sprint, Trucks 12,000 4/9/2010 $4,000 X $8,500
6/20/2010 Infineon Raceway NASCAR Sprint Cup 10,000 4/9/2010 $4,000
6/27/2010 New Hampshire Motor Speed. NASCAR Sprint, Nationwide 7,000 4/23/2010 $4,000
7/3/2010 Daytona Int. Speedway NASCAR, Nationwide, Rolex 16,000 4/23/2010 $4,000 X $8,500
7/4/2010 Watkins Glen International IRL, Rolex Grand Am 3,000 3/26/2010 $4,000 X
7/10/2010 Chicagoland Speedway NASCAR Sprint, Nationwide 12,000 4/30/2010 $4,000 X $8,500
8/1/2010 Pocono Raceway NASCAR Sprint, ARCA 10,000 4/30/2010 $4,000 X
8/8/2010 Watkins Glen International NASCAR Sprint, Nationwide 8,000 6/4/2010 $4,000 X $8,500
8/15/2010 Michigan Int. Speedway NASCAR Sprint, Nationwide 13,000 6/11/2010 $4,000 X $8,500
8/22/2010 Infineon Raceway IRL 5,000 6/11/2010 $4,000
8/28/2010 Chicagoland Speedway IRL 5,000 6/18/2010 $4,000 X
9/4/2010 Kentucky Speedway IRL, NASCAR Trucks 5,000 6/11/2010 $4,000
9/5/2010 Atlanta Motor Speedway NASCAR Sprint 10,000 6/11/2010 $4,000
9/11/2010 Richmond Int. Raceway NASCAR Sprint, Nationwide 16,500 6/25/2010 $4,000 X $8,500
9/12/2010 Watkins Glen International Vintage 2,500 7/2/2010 $2,000 X
9/19/2010 New Hampshire Motor Speed. NASCAR Sprint, Trucks 7,000 7/16/2010 $4,000
9/25/2010 Las Vegas Motor Speedway NASCAR Trucks 5,000 7/16/2010 $4,000
9/26/2010 Dover Speedway NASCAR Sprint, Nationwide 10,000 6/18/2010 $4,000
10/3/2010 Kansas Speedway NASCAR Sprint, Nationwide 18,000 7/16/2010 $4,000 X $8,500
10/2/2010 HomesteadMiami Speedway IRL, Rolex Grand Am 2,200 7/23/2010 $4,000 X
10/10/2010 Auto Club Speedway NASCAR Sprint, Nationwide 10,000 7/23/2010 $4,000 X $8,500
10/24/2010 Martinsville Speedway NASCAR Sprint, Trucks 9,000 8/13/2010 $4,000 X $8,500
10/31/2010 Talladega SuperSpeedway NASCAR Sprint, Trucks 17,500 7/30/2010 $4,000 X $8,500
11/7/2010 Texas Motor Speedway NASCAR Sprint, Nat., Trucks 15,000 8/27/2010 $4,000
11/14/2010 Phoenix Int. Raceway NASCAR Sprint, Nat., Trucks 13,500 9/3/2010 $4,000 X $8,500
11/21/2010 HomesteadMiami Speedway NASCAR Sprint, Nat., Trucks 13,000 9/10/2010 $4,000 X $8,500
Totals 484,700
Schedule is tentative and subject to change
*Same Circ as Souvenir Programs
Souvenir Program inserts, outserts and sleeve printing quoted on a “By job” basis.

7. 2010 Fan Guide Editorial Calendar
Fan Guide Fan Guide Fan Guide Fan Guide FG Print Fan Guide Total
Track Races Deadline Net Rate Readership* Online Reach** *Reach
Daytona Rolex Grand-Am 11/13/2009 $7,800 682,000 679,000 1,361,000
ARCA, NASCAR
Auto Club NASCAR 11/13/2009 $5,500 400,000 266,000 666,000
Las Vegas NASCAR 11/19/2009 $5,500 200,000 434,000 634,000
Martinsville NASCAR 11/13/2009 $3,400 120,000 346,000 466,000
Phoenix NASCAR 1/8/2010 $5,500 240,000 207,000 447,000
Texas NASCAR 1/15/2010 $5,500 320,000 562,000 882,000
IRL (Indy car)
Talladega ARCA 12/30/2009 $7,800 360,000 389,000 749,000
NASCAR
Richmond NASCAR 1/29/2010 $5,500 300,000 350,000 650,000
Kansas IRL (Indy Car) 2/20/2010 $5,500 80,000 223,000 303,000
NASCAR
Darlington NASCAR 12/11/2010 $3,400 100,000 177,000 277,000
Kentucky ARCA 3/5/2010 $3,400 160,000 202,000 362,000
NASCAR
IRL (Indy Car)
Pocono ARCA 3/12/2010 $5,500 400,000 296,000 696,000
NASCAR
Michigan ARCA 3/26/2010 $5,500 480,000 512,000 992,000
NASCAR
Infineon NASCAR Sprint Cup 4/9/2010 $5,500 140,000 308,000 448,000
IRL (Indy Car)
New Hampshire NASCAR 3/26/2010 $5,500 200,000 145,000 345,000
Watkins Glen IRL (Indy car) 3/19/2010 $3,400 1600,000 204,000 364,000
NASCAR
Chicago NASCAR 4/2/2010 $5,500 240,000 394,000 634,000
ARCA
IRL (Indy Car)
Homestead Miami Rolex Grand-Am 7/16/2010 $5,500 168,000 95,000 263,000
IRL (Indy Car)
NASCAR
Premium Positions add 20% to net cost
*Based on NASCAR’s 2008 estimated race-day attendance & ISC research data including non-NASCAR events (IRL, ARCA, Grand-Am, etc.)
**Based on unique visitors to track home page, May 2008-June 2009

8. Looking for other motorsports marketing platforms?
Look to Anthem...
speedway illustrated
Speedway Illustrated Magazine
Connecting an audience of racers to the things they
need to win.
• Target your message directly to racers in the market for your
products through the magazine, online, and targeted/
customized e-mails.
• The best technical information profiling on how to get the
most out of your product in the pages of our magazine.
• Expert Insight features detailed answers to technical
questions.
• Vital articles on building, driving, and maintaining race cars.
• Celebrating 30 years of outstanding motorsports journalism.
• Award-winning editorial staff with vast racing knowledge and
first-hand racing experience.
• Established industry relationships ensure our readers have
the most credible content.
• Available online 24/7 at www.speedwayillustrated.com
Be a part of the expanding reach of Speedway Illustrated.
Speedway Illustrated drives results.
supercar life
TM
experiential
Elite cars. Private tracks. Driving to the limit. SupercarLife.com
• Exotic car driving experience.
• Elite once in a lifetime experience.
• Based in Las Vegas.
• Drive the five most exotic cars on the planet.
Lamborghini, Ferrari, Porsche, Mercedes, Aston Martin
• Drive on a private race track. TM
• Professional driver instruction.
Elite cars. Private tracks. Driving to the limit. SupercarLife.com
www.supercarlife.com
TM
Elite cars. Private tracks. Driving to the limit. SupercarLife.com
• Customized motorsports marketing platforms
level five worldwide
• Can be integrated with other Anthem assets.
• Measurable and quantifiable results.
• Participating in 2010 Rolex Grand-Am sports car series in DP
(Daytona Prototype) class.
• Ferrari powered Riley chassis.
• All races televised live on Speed.
Contact us at:
Anthem Motorsports
Anthem Media Group
7101 College Blvd., Suite 400
Overland Park, KS 66210
(913) 894-6923
www.ThisIsAMG.com