Deep Dive Into SEO Important Updates That Happened in 2016 and What To Expect in 2017

1. SEO IN 2016
WHAT HAPPENED ...
B Y A H M E D E Z A T
F O U N D E R O F S E O S 7 . C O M & S E R P H A C K . C O M

2. search ranges!

3. GOOGLE HIDES
MORE KEYWORDS DATA

4. KEYWORDS TOOLS STILL SHOWING RESULTS
FROM ADWORDS CAMPAIGNS

5. RISE OF DARK TRAFFIC
When You Receive Traffic You Don't Know Where It's Coming
From and usually it's either protected or in-app traffic.

6. SEPTEMBER HIT HARD

7. HUGE IMPACT ON RANKINGS
ALMOST 65% OF WEBSITES HAD SUFFERED RANKINGS LOSS
OVER THE PAST 2 WEEKS IN DIFFERENT LANGUAGES

8. LOOKS LIKE
PANDA

9. NEVER LAST
THIN CONTENT
FOREVER

10. RANKING FOR THIS KEYWORD ?
I FEEL SORRY FOR YOU

11. ONCE UPON TIME THERE WERE
10 BLUE LINKS AT GOOGLE!

12. THESE DAYS IT'S EITHER
ADS ON RENT OR SERP FEATURES
10 BLUE LINKS EXISTS ONLY IN 3% OF RESULTS

13. I'M BOOKING HOTELS
WITHIN SEARCH RESULTS NOW!

14. SEOs NEED TO OPTIMIZE
FOR SERP FEATURES

15. MOZ KEYWORDS TOOL
MENTIONS SERP FEATURES FOR KEYWORDS

16. KNOWLEDGE GRAPH DOMINATED 95%
OF QUESTIONS QUERIES

17. EVEN REVIEWS DID A GREAT JOB
CHANGING THE WAY GOOGLE LOOKS

18. SO YOU NEED TO TAKE CARE
OF SCHEMA SNIPPETS

19. WIDGETS LINKS MARKED
AS SPAM LINKS

20. EDITORIAL LINKS STILL THE BEST

21. LET'S SEEK NO-FOLLOW LINKS
BECAUSE THEY ARE
PASS AUTHORITY
EASY TO GET

22. USE DROPMYLINK TO FIND RELATED BLOGS

23. SAME ARTICLE CAN RANK
FOR SEVERAL KEYWORDS

24. SAME ARTICLE DIFFERENT KEYWORD

25. LONG ... LONG TAIL KEYWORDS
STILL DOMINATING SERPS

26. Search Suggestions Are
Influencing Searcher Intents
Searching For Wordpress ?
What about Google!

27. Via : Moz.com

28. THANK YOU
F O L L O W A H M E D E Z A T O N T W I T T E R
@ E Z A T S E O