The document provides a summary of key metrics and insights about the Twitter audience of @beccc from October 2012. It finds that @beccc has 440 total followers, of which 239 are identified accounts. @beccc has a social pull of 5x, meaning their audience is 5 times more influential than average. The audience is majority female, between ages 26-35, located in New York, and interested in sports, sci-fi, and art. @beccc and @beccc-friends share 175 followers.

1. @beccc Follower Report
Key Metrics: @beccc | October - 6 - 2012
@beccc has 440 Twitter followers and we've classified the ones we could into Consumer, Business, and
Total Followers
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
440 spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @beccc 's audience is, compared to the average Twitter account -
Social Pull
1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
5x gauged by how well connected @beccc 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
beccc
spread your message far and wide.
@ beccc | Dec 19 2008
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives: Identified Audience
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine.
Tweets 2,085
Followers 439
Following 579
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
beccc's followers has
3,787 connections across
all social media platforms.
Therefore, beccc can
potentially indirectly reach
905,030 (239 x 3,787)
people.
AVERAGE
NETWORK SIZE
Audience Demographics
beccc Insights :
-*Statistics based on 87%
@ beccc | Dec 19 2008 of beccc's followers, whose
sex we were able to
determine.
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine. SEX
Insights :
Tweets 2,085 - 52% beccc's audience is
between 26 - 35.
Followers 439 - *Statistics based on 24%
of beccc's followers, whose
Following 579 age we were able to
determine by identifying
through social profile or
public records data.
AGE RANGE
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
beccc's female followers
tend to be more in the 26 -
35 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
beccc's male followers tend
beccc to be more in the 46 - 55
age range.
@ beccc | Dec 19 2008
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives: MALE
@TNR, @NPR, @AP. Brooklyn born & raised. My FOLLOWERS BY
tweets are mine. AGE
Audience Geographic Insights
Insights :
Tweets 2,085 - beccc has a higher
percentage of followers
Followers 439 from New York, New York
than the typical Twitter
Following 579 user.
TOP 5 CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- beccc has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
STATES/PROVINCES
Insights :
- beccc has a higher
percentage of followers
beccc from USA than the typical
Twitter user.
@ beccc | Dec 19 2008
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives: TOP 5
@TNR, @NPR, @AP. Brooklyn born & raised. My COUNTRIES
tweets are mine.
Tweets 2,085
Followers 439
Following 579
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, beccc's
audience's top three
interests are Sport,
Sci-Fi/Fantasy, and Art.
beccc
@ beccc | Dec 19 2008
INTEREST
AFFINITY
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine.
Tweets 2,085
Followers 439
Following 579
5

6. Audience Education Insights
Insights :
- beccc's followers attend
Ivy League schools more
than the average Twitter
audience.
EDUCATION
TYPE
Audience Social Media Usage
beccc Insights :
- beccc's consumer
@ beccc | Dec 19 2008 audience is active on at
least 831 social profiles
and/or blogs.
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine. SOCIAL MEDIA
USE
Insights :
Tweets 2,085 - 82% of beccc's followers
have Facebook profiles.
Followers 439 - beccc's has more
followers who use Quora
Following 579 than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
6

7. Audience Social Media Usage [continued]
Insights :
- 23% of beccc's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
beccc @beccc and
@beccc-friends share 175
@ beccc | Dec 19 2008 followers.
Marketing America's favorite news app The
@Daily & giggling at memes. Previous lives:
@TNR, @NPR, @AP. Brooklyn born & raised. My
tweets are mine.
AUDIENCE
Tweets 2,085 CROSS OVER
Followers 439
Following 579
7