PPT for my Media evaluation - Q5.

1. How did you attract or address your
audience?

2.  There are lots of films made to seem
attractive or interesting, even when they are
not. This can be done in several ways:
 Movie posters
 TV advertisements
 The cast or crew of the movie
 Teaser trailers
 Word of mouth

3.  To create a buzz about our film, we created
movie poster ideas that we gave to people,
kind of like fliers.
 The next slide shows one idea for our movie
poster, created using images from our movie
and of our actors, as well as location.

5.  We used a cast of young adult and teenage
actors, one of whom works within an acting
group, to increase professionalism.
 The crew were also around the target
audience age, allowing us to have a better
view of what our viewers might want.
 The genders of our cast were mixed which
gave the audience a bit of what everyone
wanted, according to target group research.

6.  We told a lot of people about our movie,
without revealing any details
 This meant there was a buzz through social
networking too, because our news then got
published on sites such as Facebook, creating
more of a hype about the product.

7.  Our Facebook page was used to advertise our
Media product through posting information
such as our production splash on there.
 This allowed a viral buzz to be developed
through others commenting on Facebook or
‘retweeting’ our news on Twitter
 It also meant we could keep our audience
informed, without giving away too much.

8.  We used the fact that we were the same age
as our target audience to our advantage
 We used techniques such as the fight scene
camera angles in ways that we knew we liked
in the films we watched
 We used online advertising and word of
mouth with our friends and families to help
address the issue of publicising the movie
too.