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The Users That Use You: Gaining Influence in Product Teams

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Karen McGrane
Karen McGrane

UX professionals seek to gain more power, influence, and decisionmaking authority in their organizations. They can use familiar user-centered design techniques to understand how to effect change and become leaders.

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THE USERS THAT USE YOU A Workshop With Karen McGrane and Josh Rubin from Bond Art and Science 11 April 2007 sponsored by
AGENDA
1. WE PRESENT 2. YOU BREAKOUT 3. WE ALL DISCUSS
WHY ARE YOU HERE?
Your project team is trying to decide between two different options for how to implement a feature. How do you persuade them that your idea is the best solution? 5
You think your services firm should sell more content strategy (or usability testing, or taxonomy) work. How do you influence the organization so that happens? 6
You are a new IA hired into an engineering-driven product firm. How do you gain influence over the developers so your ideas are implemented? 7
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams
The Users That Use You: Gaining Influence in Product Teams

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The Users That Use You: Gaining Influence in Product Teams

  • 1. THE USERS THAT USE YOU A Workshop With Karen McGrane and Josh Rubin from Bond Art and Science 11 April 2007 sponsored by
  • 3. 1. WE PRESENT 2. YOU BREAKOUT 3. WE ALL DISCUSS
  • 4. WHY ARE YOU HERE?
  • 5. Your project team is trying to decide between two different options for how to implement a feature. How do you persuade them that your idea is the best solution? 5
  • 6. You think your services firm should sell more content strategy (or usability testing, or taxonomy) work. How do you influence the organization so that happens? 6
  • 7. You are a new IA hired into an engineering-driven product firm. How do you gain influence over the developers so your ideas are implemented? 7