Anlässlich unseres Umzuges in eine der schönsten Ecken Wiesbadens, bekamen wir und unsere Gäste einen interessanten Einblick in das automatisierte Social Media Monitoring. Wenn auch Sie auf der Suche nach dem Kunden von morgen sind, schauen Sie sich den folgenden Vortrag an.
23. Social Media & Kaufentscheidungen
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
24. Investments in Social Media Monitoring
Another chart of interest in the Vocus whitepaper demonstrates how social media
monitoring has become an essential part of the PR practioner’s toolkit:
News monitoring and
online media
databases have
traditionally received
the lion’s share of
PR tool spending.
Source: http://www.adamsherk.com/public-relations/seo-in-pr-planning-mix/
25. Investments in Social Media Monitoring
According to its 7th annual survey (2009), Alterian suggests
that 66% of marketers plan to invest in social media over
the next 12 months and 36% plan to monitor and analyze
the success–or failure–of their efforts.
In which marketing techniques are you investing?
Source: http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html
http://www.patrickwagner.com/wp-content/uploads/2010/01/Alterians-7th-Annual-Survey-Results-Brief.pdf
26. Investments in Social Media Monitoring
36% of respondents reported their intention to invest in Social Media
Monitoring tools. This is a very high percentage, particularly considering the
relative immaturity of the channel. It would seem, however, that more
education is required in social media strategy to increase this awareness of
the need to invest in its measurement.
Source: http://www.patrickwagner.com/wp-content/uploads/2010/01/Alterians-7th-Annual-Survey-Results-Brief.pdf
27. Investments in Social Media Monitoring
Investment in Social Media Marketing and Monitoring
The percentages
represent a significant
investment in Social
Media Monitoring, but
more understanding is
needed.
Source: http://www.marketingpilgrim.com/2010/01/84-of-marketers-to-shift-portion-of-direct-marketing-budgets-to-social-media.html
http://www.patrickwagner.com/wp-content/uploads/2010/01/Alterians-7th-Annual-Survey-Results-Brief.pdf
28. Investments in Social Media Monitoring
(US Interactive Marketing
Forecast, 2009 to 2014
Forrester Research, July 6,
2009).
A good sign for vendors:
78% of respondents of
Forrester Research say
they plan to increase
social-media monitoring
over the next six months;
18% say they think it will
stay the same. No
respondent says his/her
company plans to
decrease the use of
monitoring.
Not surprisingly, social-media monitoring–listening to conversations about their
brand, product, or service–is important: nearly six in ten respondents (58%) say
monitoring is "important" to their companies. 31% say it is "somewhat important."
Source: http://www.marketingprofs.com/charts/2009/135/social-media-roi-elusive-marketingprofs-poll
29. Investments in Social Media Monitoring
Investors are seeing the growth potential in social media monitoring
companies. Klout, which measures Twitter influencer, announced
this year a first round of funding for $1.5 million according to TechCrunch.
Visible Technologies also recently announced a $22 million fourth round of
funding for $22 million. Bringing its total funding to $34 million. Radian6,
another earlier adopter of tracking and measuring social media, announced
its first profitable year and is looking to increase its research and
development spending by 50 percent this year.
Source: http://deals.venturebeat.com/2010/04/28/attensity-picks-up-biz360-for-enhanced-social-media-monitoring/
30. Social Media
Social media is growing rapidly, making it a critical factor in Internet
Reputation Management. Technorati estimates that 75,000 blogs are created
daily, with 1.2 million new posts that often include consumer opinions on
products and services.
Source: http://www.brandprotect.com/resources/BrandProtect_S-M-A-R-T.pdf
31. Social Media Monitoring
Social media monitoring services
are getting impetus from the
increased social media marketing
spends from global and regional
peers. The increase in demand for
Social Media Marketing and Online
reputation management services
has also led to many social media
consulting startups and thus
increased overall demand for such
online monitoring tools.
Source: http://www.watblog.com/2010/03/02/buzzgain-acquired-meltwater-4-million-dollars/
32. Social Media Monitoring
Social Media Marketing spend is expected to hit $3.1 billion by 2014 and
overtake mobile and E-mail spends. The patterns of social media
marketing spend is different from that of digital advertising as majority of
revenues are shared by consulting companies and monitoring tools. Thus
any increase in social media marketing spend will have positive effect on
such monitoring services
Source: http://www.watblog.com/2010/03/02/buzzgain-acquired-meltwater-4-million-dollars/