Social Marketing seems like it's a "keep up with the Joneses" proposition. The problem is, even the Joneses aren't keeping up.
There is no "right" way to use social media, social marketing and social networking. These are nothing more than tools you can use to amplify your existing, current efforts.
I break down social marketing into simple, easy to understand terms that everyone can relate to.
31. Long Tail SEO – The specific words or phrases searched for are contained in your content Examples of Long Tail Optimized URL www.CaliforniaTeacherandEmployeesHomeLoanPrograms.com www.CaliforniaDownPaymentAssistancePrograms.com Single Property Listing Sites
39. Recipe for SMM Success Identify your EXPERTISE and Share It Selflessly The Best Source of SEO (Google Juice) is by contributing to a Blog Learning to Blog will cost you more in Time than Money SMM 2.0 is about ratings, reviews, being transparent and real SMM 2.0 is about consumers choosing you because they trust you SEO & SMM are Strategies for driving traffic to your blog Quality Content is the reason that you earn readers, referrals and business transactions online You are still ahead of 95% of your competition There are no short cuts – Start now and……….. Learn…Practice…Learn…Practice
44. Plan with your Outcome in Mind Build a Permission Based Email Marketing List Build traffic to your SMM Content Blog Publish to Social Media Sites Grow your Readership Become a Recognized Expert Promote your Community Build Valuable Relationships Expose Yourself to Innovation Love What You Do and Have Fun Doing It
45. How Does SMM fit into your Existing Marketing Strategy?
My Story - low cost high effort - second quarter focus on marketing - 2008 – 68 new homeowners - 2009 – 191 new homeownersShare lessons - avoid mistakes Not selling anything – different perspective
Is it important to be online?
Pressure 2 b on facebook and twitterKeeping up with the JonesesPatience is advantage Avoid shiny objectsunderstand how fits into existing marketing
Too new to knowDifference between marketing and advertising
Too new to knowDifference between marketing and advertising
Advertising is part of marketing strategy
Marketing is not
Attracting prospectsEducating and empowering consumersCreating and contributing to communitiesPaying it forward
Newspaper ad about walmartRadio commercial about local farmer’s marketHyper local dominationSMM costs time - inexpensiveBuilding trust? repetition, time, getting to know a personAre there any actors, news anchors or radio personalities you trust? Why?
NOT the yellow pagesConsumers researching and educating themselves
Old west showdown – marketing vs advertisingIf you’re advertising – guess who you’re up against?
It’s differentConfusion in the beginningHardest part is getting started
Standing at new cross roadsStrategy is new direction – unknownOverwhelming?
Explore fundamentalsIntroduce simple strategyExplain terms and technologiesLeave you with a plan
Simple strategy
Purpose of marketing
Patience droughtinstant gratification
not tangible productWhat’s your excuse to stay Top of Mind?Offer unique - high value to keep coming back
billboard in the middle of nowhere
Have to send them there
“canned” website not enough in a Social Media Marketing world.
Expensive – relies on Obj 2
SEM Being found online
Done right
Best SEO strategy
.com free
Referred by IMPORTANT and RELEVANT websites
Being found is ticket to the game
Thought out long tailGet you chosen
What visitors sees after click
Example of SMM
What’s next?
Avoidshiny objectsPurposely plan
extract and measure your results
Social Media Marketing not “Field of Dreams”Plan with the outcome in mind
Questions about how fits existing marketing strategy?What are marketing strategies now?Online listing strategy?Is your experience part of your marketing? – is it online?