Southwest Airlines has achieved great success through creating a strong organizational culture focused on relationships. They prioritize building shared goals, knowledge and respect among employees. Key aspects of their culture include empowering employees, celebrating milestones, treating staff as their top asset, and blending management techniques with humor. Supervisors play an important role in coaching employees. Conflicts are seen as opportunities to strengthen relationships. Personal lives are incorporated into the workplace to foster strong bonds between staff.

1. Southwest Airlines: A Culture Worth Understanding Prepared by Jim Messina, Ph.D Available at: www.jamesjmessina.com