1. kenisha heather thompson
Which Social Media is Right for your
Business?

2. What is Social Media Marketing?
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

3. What is Social Media Marketing (SMM)?
Definition - What does Social Media Marketing (SMM) mean?
• Social media marketing (SMM) refers to techniques that target
social networks and applications to spread brand awareness or
promote particular products. Social media marketing campaigns
usually center around:
– Establishing a social media presence on major platforms
– Creating shareable content
– Cultivating customer feedback throughout the campaign through
surveys and contests
• Social media marketing is perceived as a more targeted type of
advertising and is therefore believed to be very effective in creating
brand awareness.
(taken from: http://www.techopedia.com/definition/5396/social-media-marketing-smm)
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

4. Social Media Marketing (SMM)
5 Misconceptions
• Misconception #1: If your
clients are older, you don’t
need to use social media to
appeal to them. They don’t
use the computer that
often, anyways.
5 Truths
• The Truth: According
to Inc.com, “a whopping
56% of Internet users 50
years or older use
Facebook.”
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

5. • Misconception #2: You have
to constantly be around
your computer and/or
online to manage your
social media accounts.
• The Truth: Besides hiring
Strategist or Inbound
Marketers, there are
management tools for
scheduling posts. Hootsuite
is a general “go to” but
there are other options.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond
5 Misconceptions 5 Truths
Social Media Marketing (SMM)

6. • Misconception #3: Social
Media takes care of your
advertising and marketing
for you. That’s all you need
to do.
• The Truth: Not so much. Social
Media gives you an advantage
because of all the social media
users. It definitely is an asset
to your company when done
right, yet you have to back up
your tweets and posts with
real product and service
performance. Your audience
will appreciate your social
media effort more when an
outside relationship is
established as well.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond
5 Misconceptions 5 Truths
Social Media Marketing (SMM)

7. • Misconception #4: You
should expect results
immediately.
• The Truth: It takes a long
time to develop your social
media presence. Longer
than those who don’t use
social media realize. I
absolutely love the
way Bright Cube explains
the way social media is: “It’s
a marathon, not a sprint.”
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond
5 Misconceptions 5 Truths
Social Media Marketing (SMM)

8. • Misconception #5: Social
media is not complicated at
all. In fact, it’s easy.
• The Truth: The truth of the
matter, many people believe
social media management is
taxing. The real misconception
about social media being easy is
revolved around the users that
don’t need to worry about
building meaningful relationships
with others. Whether it is for
business or personal networking
reasons, it takes a long time to
establish your presence. It’s
perfectly fine to get frustrated
because managing social media
accounts is NOT simple.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond
5 Misconceptions 5 Truths
Social Media Marketing (SMM)

9. How to choose Social Media.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

10. Which options comes to mind first?
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

11. Social Media Explained.
Why is this important?
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

12. So what’s the best way to
choose your Social Media
Platform for marketing
purposes?
Because there are hundreds of social
media platforms, you actually have to
pick carefully and the best way is:
GO WHERE
YOUR
CONSUMERS
ARE!
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

13. Creating a Social Media Strategy.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

14. Things to Remember when:
Creating a Social Media Strategy
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

15. Steps to:
Creating a Social Media Strategy.
Goal
Assess
PlanImplement
Evaluate
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

16. Handling Conflict in Social Media
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

17. Handling Conflict in Social Media.
Rules of the Road
1.Don’t hide. If you ignore the consumer, that
sets a precedence that you don’t care about
their concern.
2.Don’t take it personally.
3.Pause – before responding.
4.Find something to agree with.
5.Follow-through.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

18. Analytics
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

19. Analytics
Examples of Sites
• Pinfluencer - Marketing and Analytics for
Pinterest By: Pinfluencer - Jan 12, 2013 - (0)
Pinfluencer offers a suite of Pinterest
marketing and analytics products that help
brands engage, grow, and measure their
audience on Pinterest of their messages are
generating leads, pageviews or revenue.
• Sprout Social By: Sprout Social, Inc. - Jul 05,
2011 - (9) Sprout Social allows businesses to
effectively manage their social presence
across multiple channels. By integrating with
Google Analytics, users are able to see their
website traffic in comparison to their social
media activity on a single dashboard.
• Argyle Social By: The Argyle Company, Inc -
Dec 01, 2010 - (5) A beautiful social media
marketing dashboard that combines multi-
channel social publishing, customer
engagement, and social analytics into a single
platform. From enhancing Google Analytics
data to integrating with Salesforce.com,
Argyle Social helps businesses drive ROI
through social media.
• Unilyzer By: Emilio Basaldua - May 06, 2010 -
(0) The Unilyzer™ saves you time and gives
you a competitive advantage. While your
competitors are wasting time sifting through
mountains of data – you just Unilyze and
start marketing! The Unilyzer™ automatically
retrieves marketing data and transforms it
into the exact information you need.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

20. Analytics
Is it easy to read? (Video)
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

21. Then what?
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond

22. As you go on your way,
Remember Social Media Marketing is
an organic process, so as you evaluate
your growth just repeat the steps here
and tweak whatever is needed.
What is Social
Media
Marketing?
How to
choose Social
Media.
Creating a
Social Media
Strategy
Handling
Conflict in
Social Media
Analytics
… and
Beyond