1. FRISCO, TEXAS PRESENTATION February 25, 2010 NCAA DIVISION I FOOTBALL CHAMPIONSHIP GAMES 2010-11, 2011-12, 2012-13 1

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3. TEAM FR IS CO MAHER MASO, Mayor, City of Frisco SCOTT JOHNSON, City Councilman, City of Frisco JIM GANDY, President, Frisco Economic Development Corporation JOHN WAGNER, President, Hunt Sports Group MARLA ROE, Executive Director, Frisco CVB TOM BURNETT, Commissioner, Southland Conference TONY FELKER, President/CEO, Frisco Chamber of Commerce DANA BAIRD, Director of Communications/Media Relations, City of Frisco 3

4. FR IS CO GROWING POPULATION 1990 6,138 Residents February 1, 2010 108,462 Residents 2025 280,000 Residents MORE THAN 6.5 MILLION FANS IN DFW 4

5. FR IS CO DYNAMIC  Median Age: 33  82% of population is under 45  Median Household Income: $103,295  Land area approximately 46.2% developed  Projected population at build-out: 280,000 5

6. FR IS CO RENOWNED  Top 100 Best Places to Live, Money Magazine 2008  Top 10 Best Places to Relocate 2009, Forbes.com  Among Fastest Growing Cities in the United States  Frisco Independent School District, Fastest Growing in Texas 6

7. FR IS CO HUNGRY  Develop sports venues for youth, amateur & professionals  Differentiate Frisco from other cities  Develop Frisco as a destination for tourist and visitors  Frisco residents’ enjoyment of sports  Enhance city’s family-friendly reputation 7

8. FR IS CO EXPERIENCED  Safely manage and promote events with attendance exceeding 30,000  Experienced at managing growth  Experienced at working with new partners  Networking with major media market expertise, top 5 (media market) in United States 8

10. FR IS CO COLLABORATIVE Project Private $ Public $ Total $ 1. Superdrome $ 2.0 $ 2.2 $ 4.2 2. Dr Pepper Ballpark $ 6.0 $ 22.0 $ 28.0 3. Dr Pepper Arena $ 7.0 $ 20.0 $ 27.0 4. Embassy Suites Hotel $ 40.0 $ 0 $ 40.0 5. Frisco Conference Center $ 13.0 $ 15.0 $ 28.0 6. Pizza Hut Park $ 55.0 $ 55.0 $ 110.0 7. Fieldhouse USA $ 5.5 $ 12.5 $ 18.0 8. Dr Pepper Arena (Expansion) $ 6.0 $ 30.0 $ 36.0 TOTAL INVESTMENTS $ 134.5 $ 156.7 $ 291.2 million million million 10

12. PIZZA HUT PARK OVERVIEW OF HUNT SPORTS GROUP  Lamar Hunt  FC Dallas & Pizza Hut Park  Columbus Crew & Crew Stadium  Kansas City Chiefs & Arrowhead Stadium 12

13. PIZZA HUT PARK ABOUT THE STADIUM  Opened in 2005  Professional state-of-the-art multi-purpose stadium  Capacity of 23,500 for NCAA Division I Football Championship Game  18 Indoor Suites, 8 Outdoor Suite Decks  Modern and ample-sized Press Box with full TV capabilities  6,500 sq. ft Stadium Club Room 13

14. PIZZA HUT PARK EVENTS  2005 and 2006 MLS Cups  2008 NCAA Men’s College Cup  Major International Soccer Events  Texas High School Football Playoff Games  Major Concerts such as Jimmy Buffett, Kenny Chesney, George Strait, Rascal Flatts, and Ozzfest featuring Metallica  SUCCESSFUL HISTORY OF HOSTING BIG EVENTS! 14

15. TRAVEL JUST 25 MINUTES FROM TWO MAJOR AIRPORTS DFW INTERNATIONAL AIRPORT  World’s 3rd largest in operations and 7 th largest in total passengers  Serves 171 destinations with direct flights every major U.S. airport  Home base for American Airlines DALLAS LOVE FIELD AIRPORT  Provides over 100 daily flights to 17 destinations  Home base for Southwest Airlines  Adding new destinations and direct flights each year PRIVATE AIRPORTS  Addison Airport and Collin County Regional Airport in McKinney  Both just 20 minutes from Frisco 15

16. FRISCO HOTELS UPSCALE, AWARD-WINNING HOTELS  1,500 hotel rooms in Frisco and 3,000 more within 15-mile radius  Team Hotels: Westin Stonebriar and Embassy Suites in Frisco  All Hotels within four-mile radius of Pizza Hut Park  Ample meeting space for all needs  On-line housing block for fan rooms available through CVB 16

18. GAME WEEK IN FRISCO DAY 1: TEAM ARRIVALS  Arrive at Dallas-area airports in the morning  Met by welcoming parties/team hosts  Police escorts for team buses to hotels TEAM PRACTICES  Afternoon availability at Pizza Hut Park “ GREAT TEXAS BARBECUE BOWL”  Evening dinner and social event for both teams and travel parties  Fun-filled Texas-themed event, and live entertainment with team interaction  Plenty of authentic Texas barbecue 18

19. DAY 2: TEAM CHARITABLE EVENTS  Morning activities for each team TEAM PRACTICES  Afternoon availability at Pizza Hut Park FAMILY OUTING  Afternoon event at Frisco Fire Safety Town “ FOOTBALL FUN NIGHT”  Dinner & social event for each team  Venues: Main Event Entertainment and Dave & Buster’s GAME WEEK IN FRISCO 19

20. DAY 3: TEAM PRACTICES  Morning and afternoon availability at Pizza Hut Park “CHAMPIONSHIP LUNCHEON”  Event celebrating both teams, and invited local dignitaries and guests  Team Frisco would provide a high-profile guest speaker “FCS PEP RALLY & BATTLE OF THE BANDS”  Fun-filled afternoon event for visiting fans, support groups and the general public VIP RECEPTION  Early-evening reception honoring NCAA and university guests, and other invitees GAME WEEK IN FRISCO 20

21. DAY 4: GAMEDAY! VIP BRUNCH EVENT  Mid-morning event for NCAA committee and staff, university guests, local dignitaries and guests NCAA TAILGATE TOWN OPENS  Afternoon at Pizza Hut Park NCAA DIVISION I CHAMPIONSHIP GAME  Evening at Pizza Hut Park GAME WEEK IN FRISCO 21

22. DAY 1:  TEAM ARRIVALS  TEAM PRACTICES  “GREAT TEXAS BARBEQUE BOWL” DAY 2:  TEAM CHARITABLE EVENTS  TEAM PRACTICES  FAMILY OUTING  “FOOTBALL FUN NIGHT” GAME WEEK IN FRISCO DAY 3:  TEAM PRACTICES  “CHAMPIONSHIP LUNCHEON”  FCS PEP RALLY & “BATTLE OF THE BANDS”  VIP RECEPTION DAY 4: GAMEDAY!  VIP BRUNCH EVENT  NCAA TAILGATE TOWN OPENS  NCAA DIVISION I CHAMPIONSHIP 22

23. TICKET SALES Local community support is key! Team Frisco can reach an enormous amount of local/regional contacts: OVER 1.8 million! Team Frisco’s Collective Database: FC Dallas Ticket Holders/Groups: 250,000 Ticketmaster DFW: 940,000 Frisco CVB 11,000 Frisco EDC: 3,800 Frisco & Surrounding Chambers: 4,209 City of Frisco ListServ: 5,000 Mayor & City Council ListServ: 33,000 Frisco Sports Organizations: 19,747 Frisco Independent School District: 4,700 Southland Conference Alumni (Texas): 551,000 1.82 million FINANCIAL & TICKETS 23

24. ON-LINE TICKET PLEDGE  Initiated less than five weeks ago  Pledges estimated at over 8,000 tickets  80 requests for Pizza Hut Park’s luxury suites  103 cities in Texas and 16 other states are represented by pledges FINANCIAL & TICKETS 24

25. TICKET PLEDGES RECEIVED 25

26. TICKET PLEDGES RECEIVED 26

27. REVENUE MODELS (@$32.52 per): Tickets Sold Suites Total A. 16,852 $ 7,500 $ 555,527 B. 18,500 $ 7,500 $ 609,120 C. 21,000 $ 10,000 $ 692,920 D. 23,500 $ 12,500 $ 776,720 NCAA SUPPLEMENT: $ 108,000  Promotions/Advertising: $ 50,000  Officials’ Fees: $ 6,000  Officials’ Transport. $ 4,000  Committee Travel: $ 8,000  Mementos: $ 15,000  Decor: $ 10,000  Host Honorarium: $ 10,000 TOTAL Range: $663,527-$884,720 FINANCIAL MODEL EXPENSES: GUARANTEE: $100,000 LOC EVENT EXPENSES: $238,000  Advertising (LOC Share): $ 50,000  Promotions/Fan Fest $ 10,000  Ticketing: $ 10,000  Equipment/Supplies: $ 10,000  Facility Rental: $ 50,000  Facility Staffing: $ 32,000  VIP Entertainment: $ 12,500  Catering: $ 17,500  Field Prep/Venue & Practice: $ 19,500  Equipment Rental: $ 10,000  Insurance: $ 5,000  Transportation: $ 11,500 NCAA-Approved Expenses: $108,000 TOTAL: $446,000 27

29. 5th LARGEST MEDIA MARKET  7 Major Television Channels; two TV channel bureaus in Frisco  Home base of Fox Sports Southwest  2 large daily circulation newspapers: Dallas Morning News and Fort Worth Star-Telegram  17 Star Community Newspapers in 14 local communities that reach 302,000 readers  56 Major Radio Stations, including three sports-formatted stations MARKETING THE GAME  Leverage media partnerships from relationships formed by FC Dallas, City of Frisco, Frisco EDC, Frisco CVB and Southland Conference  $105,000 budgeted for promotion and advertising, including $50,000 from Team Frisco  Immediate website upgrade focused on the game, including ticket and event information  Aggressive social media efforts through Twitter, Facebook and YouTube  Full action plan for promotion and outreach once game is awarded PROMOTION & OUTREACH 29