This document provides an agenda and speaker information for the InnoCosDigital 2014 Summit & Awards taking place on September 30 - October 1, 2014 in New York City. The summit will feature presentations and panels from leaders in the beauty and personal care industry on topics related to digital commerce, social media, content creation, and engaging millennial consumers. There will also be an awards ceremony on the evening of September 30th to recognize excellence in various online marketing categories.

1. www.innocosdigital.com | #innocos | www.beauty20awards.com | #beauty20
A Customer Centric Approach to World Class Digital Commerce in Beauty and Personal Care
SUMMIT
&AWARDS
Sep30-Oct1,2014
404NYC,10thAvenue404,NewYork,NY10001

2. contact: registration@innocosevents.com, tel: (631) 408 8350
2
Featuringspeakersfrom leadingcompanies:
Paul Schiraldi,
General Manager,
Matrix
Riva Syrop, Sales Director &
Megan McIntyre, Beauty
Director, Refinery29
Will Travis,
President North America
Sid Lee
Tamar Yaniv,
CEO and Co-Founder,
Preen.Me
Charles von Abercron ,
Global CEO & founder,
GLOSSYBOX
Valerie Dassier,
E-Commerce & CRM Director,
Comptoir des Cotonniers
Toto Haba, Sr. Director Global
Digital Marketing,
Benefit Cosmetics
Kelly McDonnell, Director
Global Social Digital Market-
ing, Bobbi Brown
Michael Dubin,
Founder and CEO,
DollarShaveClub.com
Jessica Rotnicki,
VP e-Commerce,
Estée
Partnersand sponsors:
Leadsponsor :
Goldsponsor :
Vimla Gupta Black,
SVP Global Marketing,
Bobbi Brown
Heather Lockwood,
Global Digital Director,
Aveda
David Olsen,
VP Global Beauty,
NET-A-PORTER.COM
Jennifer Tidy,
VP of Partnerships,
Modiface
Lori Singer, VP Global
Marketing Balenciaga & Marc
Jacobs Fragrances, Coty

3. Coffee and Networking
Standing out in a Crowded World of Distraction
Men’s lifestyle brand Dollar Shave Club, is the brainchild of CEO Michael Dubin
and his co-founder Mark Levine, who grew tired of the overpriced razors on the
market and decided to set-up their own brand.With a small marketing budget,
Dubin filmed a promo video with a friend, lampooning other razor brands. It went
viral, seen by nearly 15 million people and carved a place in the market for this
upstart company.Two years on, Dollar Shave Club has an estimated 650,000
customers and stays one step ahead of competitors through inspired social
engagement.
• Solving problems and earning trust: building meaningful connections
• The Importance of Brand Building and brand development
• Speak from the heart- be direct
Michael Dubin, CEO, Dollar Shave Club
Industry Disrupted: How consumers are revolutionizing the beauty industry and
how brands can leverage it
Preen.Me aims to transform a currently inefficient $60B US beauty market
into a modern marketplace. Utilizing social graphs and crowdsourcing, Preen.
Me will provide personalized product recommendations based on preferences
of women with a similar profile and will enable women to compare products at
different price points on one web site. It provides everything necessary to make a
confident purchase, while creating the fun and engaging experience that buying
beauty should be.
• How can brands adapt and take a seat at the table?
• What is the real significance of social and how can you best leverage its
popularity
• Building the future
Tamar Yaniv, Co-Founder and CEO, Preen.Me
The Millennial Consumer: How to connect with the Digital Generation
Refinery29 knows its customer. In addition to its 24/7 original editorial content,
Refinery29 connects readers with content, commerce, and community, giving
them all the tips, tricks, and tools they need to live a more
beautiful life – and share it with the world.
• What have we learned about her? Is she really just a big spender with a short
attention span? Riva and Megan share key findings from Refinery29’s exclu-
sive insights series “Her Brain on Digital,” a study on the millennial minded
woman.
• Why the R29 approach is different: content creation as collaboration be-
tween editorial voice and reader opinion, rich in relevant, up-to-the-minute
and valuable information.
• Case study: R29 takes us through how their native programmes are created,
executed and supported and share some campaign successes
Riva Syrop, Sales Director and Megan McIntyre, Beauty Director,
Refinery29
Personalizing the digital beauty experience.
• Using augmented reality to boost e-commerce.
• How to digitally engage with consumers
Jennifer Tidy, Vice President Partnerships, ModiFace
9.40am
9.00am
10.20am
The Consumer
Revolution:
Creating Content
to Keep Up
10.50am
11.30am
12.10pm
30
Sept.
contact: registration@innocosevents.com, tel: (631) 408 8350
Networking Lunch
The Social Phenomenon: Interactive round table discussion
GLOSSYBOX which won the Leader of the Year Award 2014 by Global Cosmetics
Community – Category Marketing.
GLOSSYBOX is the world’s leading global beauty subscription box. Founded in
2011 by global CEO Charles von Abercron, GLOSSYBOX is a global success with
over 6 million boxes shipped to date, over three different continents includ-
ing USA, Japan, and across the EU.The beauty box reaches more than 200,000
subscribers per month worldwide, and has partnered with over 400 international
brands.
Elian Pres Gurwits, Managing Director USA, GLOSSYBOX
1.40pm
3
InnoCosDigital
2014
Are you
Digital Through
and Through?

4. 30
Coffee and Networking
Social Media Brainstorming Panel Session
This high-level panel discussion will tackle issues such as
• Social media campaign strategy
• How to stay ahead of emerging SM platforms
• Measurement, analysis and ROI
• Uncovering the path to purchase from Social Media
Kelly McDonnell, Director of Global Social Media, Bobbi Brown Cosmetics
Heather Lockwood, Global Digital Director, Aveda
Dr. Stuart Shulman, Founder and CEO, Textifter
Closing of the first day and preparation for #beuaty20
Awards ceremony
2.40pm
3.00pm
3.20pm
3.50pm
Sept.
Daisy Marc Jacobs’“Tweet Shop”
In the highly competitive beauty industry, Coty has made its mark with
a company culture that emphasizes creativity and innovation. A pop-up
shop designed to delight the target audience and encourage social me-
dia sharing, the Marc Jacobs DaisyTweet Shop is the embodiment of that
very focus on creativity. No money was exchanged—only social currency,
by which anyone who posted onTwitter or Instagram with #MJDAISY-
CHAIN would be rewarded with items from the Daisy store.
Lori Singer, VP Global Marketing Balenciaga &Marc Jacobs for Coty Inc.
Cleaning Social Data: How to Locate Influential and Relevant Brand and
Product Posts Using Machine-Learning
• Cleaning up the Social Data Mess
• Using human coding to pinpoint the most relevant and influential posts
• Cleaner data is a faster path to valid social insights and engagement.
Dr. Stuart Shulman, Founder and CEO, Textifter
Get Them To Follow In Love With You by Jack Vincent
The key to getting loving followers is simple, according to Jack. Fall in
love with them! Love them as you would want to be loved.
Simple, yes. Easy, no. Relationships always take work, in love and in
marketing.
In his upcoming book, “A Sale Is A Love Affair - Get Your CustomersTo
Go AllTheWay,” Jack draws the many parallels between falling in love
and securing new customers, while providing tools for salespeople and
marketers to seduce, engage and win!
The parallels are as strong face-to-face as they are online. In his presen-
tation, Jack will outline tactical tools that might even sound like a dating
coach or a marriage counsellor.
Jack is a sales and marketing advisor, he has worked in consumer goods,
with two books and an edgy blog at jackvincent.comHis second book will
come out just in time forValentine’s Day: “A Sale Is A Love Affair - Seduce,
Engage &Win Customers’ Hearts Forever.”When not on the road with
clients, Jack divides his time between Luzern, Switzerland andWood-
stock NY.
4.45pm
contact: registration@innocosevents.com, tel: (631) 408 8350
COCKTAILS AND AWARDS CEREMONY
5.00pm
5.30pm
Awards Cocktails starts in New York at 404NYC venue (www.404nyc.
com). You can have a lovely elegant conversation with other guests (even
with winners, but who will be, you will still don’t know).
4
InnoCosDigital
2014
Socially Acceptable
Behaviour

5. 30 -
Sept.
contact: registration@innocosevents.com, tel: (631) 408 8350
5.45pm
7.00pm
Awards Ceremony and Reception
You will have an opportunity to feel yourself on stellar party with celebri-
ties from the biggest cosmetics companies. An aim of Awards ceremony
is to reward the most successful companies in the different nomina-
tions: Best Twitter, Best Facebook, Best Pinterest, Best Instagram,
Best App (Mobile or Tablet), Best Online Video, Best e-Commerce
Website, Best Beauty Startup, Best Technology Startup, Best Beauty
Brand Online. Our modern Crystal trophy will decorate a desk of winners
and will give an extra reason for pride for each company. No one knows
may be exactly your company will be a winner?
End of the day
1
Oct.
9.00am
Oct 1
“Le Fast Shopping”revolutionizing the way we shop
French Fashion brand Comptoir des Cotonniers wanted to empower
customers, expand the brand awareness and retail network and capi-
talise on impulse shopping. How did it succeed? By changing the face of
global retail overnight. It has turned posters, billboards, magazines, cafe
table tops, postcards, flyers and clothing into more than 10,000 ‘virtual
boutiques’ that let consumers order and pay for goods with their mobile
phone.
• How to drive traffic to 10,000 virtual boutiques
• SOCIAL MEDIA STRATEGY: Facebook, Instagram,Twitter, LinkedIn,
Scoop it and a Partnership with Betty, a worldwide well-known blog-
ger
• LE FASTSHOPPING SAISON 2 in November with Iconic Products and
new innovative services
Valerie Dassier, Director E-Commerce and CRM, Comptoir des Coton-
niers
*WORLD EXCLUSIVE*
From bricks to clicks and back again: the only way is Omnichannel
• Creating a successful team with inspired staffing
• How to Offer a seamless digital experience
• Total InformationTransparency
Vimla Gupta Black, SVP Marketing and Kelly McDonnell, Director Global
Social and Digital Marketing, Bobbi Brown Cosmetics
9.40am
Coffee and Networking10.20am
10.50am Interactive Panel Session:
Next Generation E-commerce: It’s all about getting there
• HighTouch Service
• Delivering memorable moments on the customer journey
• Staying ahead of client expectations
• Next generation Mobile Commerce
Ross Glick, RG3.0
Jessica Rotnicki, VP e-Commerce, Estée,
Elian Pres Gurwits, Managing Director USA, GLOSSYBOX
David Olsen, VP Global Beauty, NET-A-PORTER.COM
Jennifer Tidy, Vice President Partnerships, Modiface
5

6. 6.00pm
Networking Lunch
3.00pm
1
CASE STUDY Wearable Technology: Revolutionizing how we live and
work
Matrix professional hair care and color, announced the launch of “Matrix
Class for Glass™.” Setting the standard in beauty and trend innovation,
Matrix introduced a program featuring the wearable device for the next
generation of beauty education. Paul Schiraldi will take us through his
inspiration for the project, how the technology can help stylists help
their audience and ultimately, how the project promotes higher customer
engagement, keeps their attention for longer and how this innovative
campaign will shape the future of the professional hair care industry.
Paul Schiraldi, General Manager, Matrix
3.40pm
2.20pm
Close of conference
Chairman’s Closing remarks
4.00pm
12.50pm
Round Table Discussion: How to Position and Present your Brand with
Retail
Jessica Rotnicki, VP E-Commerce, Estée Group of Companies
11.50am
contact: registration@innocosevents.com, tel: (631) 408 8350
The Beauty In Losing Control
Creative agency Sid Lee has one of the most multidisciplinary creative
teams in the world. It cultivates radical collaboration by continually tear-
ing down the barriers that creep up between disciplines.
Elana talks about the shift in power from the brand to the consumer when
it comes to the brand experience and getting your media sanity back
Elana Gorbatyuk, Strategy Director, SidLee
Oct.
6
InnoCosDigital
2014
Upwardly Mobile and
Getting Personal

7. Es a eum fugias eatem
faccati aturibusa cus
elent autem ex esci-
ment que molorib
usciae sit labo.
Best Twitter
Best Instagram
Best e-Commerce Website
Best Beauty Brand Online
Best Facebook
Best App (Mobile or Tablet)
Best Beauty Startup
Best Pinterest
Best Online Video
Best Technology Startup
Nominate your favorite beauty
brand who optimisesTwitter the
most for brand building, promo-
tion and cultivating relation-
ships.
Nominate your favorite beauty
brand who uses Instagram to en-
courage fans to closely engage
with them online and provide
daily visual inspiration.
Nominate your favorite beauty
brand website that is easy to
use and visually appealing whilst
offering high quality content
and various social media sharing
options.
Nominate your favorite brand
with outstanding performance in
total online presence.
Nominate your favorite beauty
brand with the most engag-
ing Facebook page, in terms of
content, interactivity and bond
with fans.
Nominate your favorite beauty
brand mobile app, which is easy
to use and offers cool, original
content and is engaging.
Nominate your favorite beauty
startup (3 years old or less) with
most innovative and outstand-
ing online presence.
Nominate your favorite beauty
brand who uses Pinterest to en-
courage fans to closely engage
with them online and provide
daily visual inspiration.
Nominate your favorite video by
a beauty brand that “touched”
you and has created the most
memorable video.
Nominate the most innova-
tive technology product that
connects beauty industry with
customers and supports beauty
brands.
Categories
2014
contact: registration@innocosevents.com, tel: (631) 408 8350
7
#beauty20
Awards