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OPENFUND

 Α Microfund targeting Emerging tech and
the Web in Greece and Southeastern Europe

         www.theopenfund.com
The Vision
 Create an ecosystem that will promote high tech entrepreneurship
(business + technology) and will yield high returns to all participants



                    Entrepreneurs


                                          Network of Advisors
      Executive
        Board

                           Investors
The First step
     Invest and foster the most promising startups

Open call for proposals

Selection of the best ideas or prototypes
(up to 5 for every round)

Fund and incubate the most promising
(20k-30k€)

Provide advice and guidance until the exit
AGENDA

WHO ARE WE
THE OPPORTUNITY
THE PROCESS
INVESTOR INFORMATION
Executive Board Team
    Managing Directors
•   Georgios Kasselakis, Entrepreneur, Organizer Thessaloniki Open Coffee
     – Operations
•   George Tziralis, Co-Founder & CEO, AskMarkets, Principal Organizer of Athens
    Open Coffee
     – Overall Management / Operations
    Board Members
•   Apostolos Apostolakis, Co-founder and CFO, e-shop.gr, Athens
•   Dimitris Athanasiadis, Entrepreneur, Co-Organizer of Athens Open Coffee
     – Operations
•   Onic Palandjian, Investment Director at Capital Connect Venture Managers SA,
    Athens
•   Sokratis Papafloratos, Co-founder and CEO, trustedplaces.com, London
•   Spiros Xanthos, Co-founder and VP of Engineering, Pattern Insight, Mountain
    View CA
•   Teresa Farmaki, Head of Private Equity & Operating CEO, Piraeus Bank &
    Pireaus-TANEO clean tech fund
Advisors (so far)
            A strong network of advisors has been formed
             (and growing) to help the funded companies
• Startup advisors
    – Tasso Argyros, Co-Founder & CTO, Aster Data Systems
         • Raised more than $25 million of funding in 3 years
    – Apostolos Apostolakis, Co-Founder & CFO e-shop.gr
         • Grew e-shop.gr to more than 120 millions of revenue
    – Sokratis Papafloratos, Co-founder and CEO, trustedplaces.com, London
    – Andy McLoughlin, Co-founder and Product Director, Huddle.com
    – Spiros Xanthos, Co-Founder & VP of Engineering, Pattern Insight
         • Turned university technology to a successful startup
• Technology advisors
    –   Haris Ermopoulos, Software Engineer for Google File System
    –   Panos Ipeirotis, Associate Professor CS at Stern Biz School NYU
    –   Georgios Kasselakis, Entrepreneur, Organizer Thessaloniki Open Coffee
    –   Patrick Malone, CTO Microsoft Hellas
         • MS is also a sponsor
Advisors (so far)
• Investor Community
   – Franceso Benincasa, Director at Ultimate Holdings
        • Networking in the UK
   – Aristos Doxiadis, Managing Director Notos Associates
   – Onic Paladjian, Director at Capital Connect Ventures
        • Founded several successful startups in the past himself
   – Sakis Georgiadis, Investment Director, Gartmore Private Equity Fund
     of Funds
• Sales and management
   – John R. Lovitt, Investor, former SVP at IBM/Rational
        • Interested in investing
   –   Yiannis Methodios, Ex-CEO (Greece), Accenture
   –   George Saliaris Fasseas, Country Manager (Greece), Google
   –   Christos Tsangos, CEO (Greece) Microsoft
   –   Ioannis Vasilaras, Ex-CEO, Infote
• Accounting and legal
   – Andreas Akavalos, Ex-CEO (Greece), PriceWaterhouseCoopers
Advisors (so far)
• PR, Marketing, New Media
   – Petros Katsampouris, CEO, Vivechrom
   – George Tziralis, Organizer of Open Coffee Greece
       • Grew Open Coffee GR from 0 to more than 300 people per event
AGENDA

WHO ARE WE
THE OPPORTUNITY
THE PROCESS
INVESTOR INFORMATION
Necessary Preconditions Exist
• Education
  – 1.7% of the population holding Masters’ degrees &
    PhDs (among the highest in Europe)
  – Highest per capita number (in Europe) of people
    who study abroad (and want to return to Greece)
• Community & Entrepreneurial Momentum
  – Open Coffee attracts ~300 participants per month
    in two cities. Proportional count for 4 more cities.
  – “Innovation 2006” competition from Otenet
    attracted 2700 participants
Τίτλος άξονα




                                         0,00%
                                                 1,00%
                                                         2,00%
                                                                 3,00%
                                                                         4,00%
                                                                                         6,00%
                                                                                                 7,00%




                                                                                 5,00%
                             Lithuania
                                Latvia
                               Greece
                              Finland
                         United States
                               Poland
                             Slovenia
                              Estonia
                               Iceland
                              Sweden
                              Norway
                             Hungary
                             Denmark
                               Ireland
                                Spain
                             Romania
                      United Kingdom
                              Belgium
                              Slovakia
                          Netherlands




Source: Eurostat
                             Portugal
                               France
                                 Italy
                               Turkey
                       Czech Republic
                              Bulgaria
                                                                                                         % population in Higher & Highest Education




                                Japan
                                                                                                                                                      Untapped Potential




                               Croatia
                               Austria
                             Germany
                          Switzerland
                               Cyprus
                              FYROM
                              Albania
                                Malta
                         Liechtenstein
                   Luxembourg (Grand-…
Availability of Funding
Seed stage funding is nonexistent today in Greece and SE Europe

                Greece
 Availability




                Western Europe


                Seed funding   Public companies   Buyout
Distribution of Funding


Stage                 Greece (‘07)                   Europe (‘07)
Early                 0                              €3.35 B
                                                             ↓ 1.2x
Development           €52 M                          €3.9 B
                                 ↓ 2x                        ↓ 2.5x
VC                    €102 M                         €10 B
                                 ↓52x                        ↓ 6x
Buyout                €5.4 B                         €60 B


Source: Private Equity Activity Survey 2008, European PE and VC Association
Privileged access to the startup ecosystem in Greece
• More than 40 events
   – Held hands with every single related event in Greece
• 2500+ total attendants
• 132 presentations
• 0 budget
• Guest speakers, including:
   – J. Calacanis (Blogs inc)
   – K. Mitsotakis (Former VC, Member of the Greek parliament)
   – A. Diamantopoulou (EU Commissioner, Shadow minister of
      Development)
   – V. Makios (Corallia, semiconductor companies incubator)
   – 10s more
AGENDA

WHO ARE WE
THE OPPORTUNITY
THE PROCESS
INVESTOR INFORMATION
Structure
 Connect entrepreneurs and investors, provide all that is
   needed to start, grow and sell successful ventures


                         OPENFUND

                        Executive Board
Entrepreneurs
                           Investors



                                          Network of Advisors
Find the Best Entrepreneurs
• We have almost set-up from scratch an
  entrepreneurial ecosystem (open coffee)
• Now we are looking for the best and brightest,
  to set-up the most capable of teams and
  invest themselves exclusively for 4 months
• To build and launch disrupting products
• The idea is just a start, team and execution is
  of paramount importance
The Selection Process
• Three rounds of selection:
  1. Online submission
  2. In person interview
  3. Presentation day (investors participate)
• Stake in up to 5 ventures / round
• 20-30K€ per investment for 20% equity
• Iterating, 4 month stages
Benefits for Entrepreneurs
• Mentoring & networking
  – Leverage advice & connections from the best in the field,
    tech & business
• Funding
  – Seed capital to cover all operational expenses for the 4-
    month quot;incubationquot; period
• Smooth Start
  – Create the company for them at no cost
  – Handle all the legal / accounting issues, provide advise
• Grow
  – Take direct advantage of the network to grow and raise
    more money as needed
Targeted business models
     We bring expertise on these models on board,
              we are open to others too

•   subscriptions (fixed/variable), freemium
•   license, SaaS, white label
•   marketplaces, ecommerce and open calls
•   advertising, content re-purpose & affiliate sales
•   hybrids of the above (micropayments, affiliate
    advertising etc)
AGENDA

WHO ARE WE
THE OPPORTUNITY
THE PROCESS
INVESTOR INFORMATION
Benefits for Investors
    Access to the best opportunities in SE Europe

• Open Coffee Greece is the ultimate
  destination for new startups
• Micro funds (YCombinator, Techstarts, etc.),
  have been very successful
  – Nevertheless, closest to Greece is Seedcamp,
    based in the UK
Benefits for Investors
     Effortless diversification of the investments

• The OpenFund organizes everything (processes,
  paperwork etc)
• Investors are involved as much (or as little) as
  they want with the funded companies
  – They do participate in the selection
• Diversify by participating in every company of a
  round
• Extensive network of advisors and investors
  multiplies chances for successful exit
Benefits for Investors
 Social Impact and Extensive Promotion Opportunities

• Promote entrepreneurship in Greece & SE
  Europe
  – Funding and advising is what’s missing
  – Access to a portfolio with the most promising
    ventures in the region
• Open Coffee has been recognized by the media
  for promoting entrepreneurship
  – High profile successful entrepreneurs, executives
    and politicians participated and want to help
Investment Approach: Funding 2.0
    Evolution of technology:
        Open Source, AWS, AppEngine, Azure,
        Cloud Matrix, Ruby on Rails…

 4-strong team of great individuals is enough to
 create a disrupting product

Invest in on-line services     Iterate and Improve

Aim for the global market
Sharing the Stakes


8% Management Board
12% Investors
80% Entrepreneurs
100%

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Open Fund Slides

  • 1. OPENFUND Α Microfund targeting Emerging tech and the Web in Greece and Southeastern Europe www.theopenfund.com
  • 2. The Vision Create an ecosystem that will promote high tech entrepreneurship (business + technology) and will yield high returns to all participants Entrepreneurs Network of Advisors Executive Board Investors
  • 3. The First step Invest and foster the most promising startups Open call for proposals Selection of the best ideas or prototypes (up to 5 for every round) Fund and incubate the most promising (20k-30k€) Provide advice and guidance until the exit
  • 4. AGENDA WHO ARE WE THE OPPORTUNITY THE PROCESS INVESTOR INFORMATION
  • 5. Executive Board Team Managing Directors • Georgios Kasselakis, Entrepreneur, Organizer Thessaloniki Open Coffee – Operations • George Tziralis, Co-Founder & CEO, AskMarkets, Principal Organizer of Athens Open Coffee – Overall Management / Operations Board Members • Apostolos Apostolakis, Co-founder and CFO, e-shop.gr, Athens • Dimitris Athanasiadis, Entrepreneur, Co-Organizer of Athens Open Coffee – Operations • Onic Palandjian, Investment Director at Capital Connect Venture Managers SA, Athens • Sokratis Papafloratos, Co-founder and CEO, trustedplaces.com, London • Spiros Xanthos, Co-founder and VP of Engineering, Pattern Insight, Mountain View CA • Teresa Farmaki, Head of Private Equity & Operating CEO, Piraeus Bank & Pireaus-TANEO clean tech fund
  • 6. Advisors (so far) A strong network of advisors has been formed (and growing) to help the funded companies • Startup advisors – Tasso Argyros, Co-Founder & CTO, Aster Data Systems • Raised more than $25 million of funding in 3 years – Apostolos Apostolakis, Co-Founder & CFO e-shop.gr • Grew e-shop.gr to more than 120 millions of revenue – Sokratis Papafloratos, Co-founder and CEO, trustedplaces.com, London – Andy McLoughlin, Co-founder and Product Director, Huddle.com – Spiros Xanthos, Co-Founder & VP of Engineering, Pattern Insight • Turned university technology to a successful startup • Technology advisors – Haris Ermopoulos, Software Engineer for Google File System – Panos Ipeirotis, Associate Professor CS at Stern Biz School NYU – Georgios Kasselakis, Entrepreneur, Organizer Thessaloniki Open Coffee – Patrick Malone, CTO Microsoft Hellas • MS is also a sponsor
  • 7. Advisors (so far) • Investor Community – Franceso Benincasa, Director at Ultimate Holdings • Networking in the UK – Aristos Doxiadis, Managing Director Notos Associates – Onic Paladjian, Director at Capital Connect Ventures • Founded several successful startups in the past himself – Sakis Georgiadis, Investment Director, Gartmore Private Equity Fund of Funds • Sales and management – John R. Lovitt, Investor, former SVP at IBM/Rational • Interested in investing – Yiannis Methodios, Ex-CEO (Greece), Accenture – George Saliaris Fasseas, Country Manager (Greece), Google – Christos Tsangos, CEO (Greece) Microsoft – Ioannis Vasilaras, Ex-CEO, Infote • Accounting and legal – Andreas Akavalos, Ex-CEO (Greece), PriceWaterhouseCoopers
  • 8. Advisors (so far) • PR, Marketing, New Media – Petros Katsampouris, CEO, Vivechrom – George Tziralis, Organizer of Open Coffee Greece • Grew Open Coffee GR from 0 to more than 300 people per event
  • 9. AGENDA WHO ARE WE THE OPPORTUNITY THE PROCESS INVESTOR INFORMATION
  • 10. Necessary Preconditions Exist • Education – 1.7% of the population holding Masters’ degrees & PhDs (among the highest in Europe) – Highest per capita number (in Europe) of people who study abroad (and want to return to Greece) • Community & Entrepreneurial Momentum – Open Coffee attracts ~300 participants per month in two cities. Proportional count for 4 more cities. – “Innovation 2006” competition from Otenet attracted 2700 participants
  • 11. Τίτλος άξονα 0,00% 1,00% 2,00% 3,00% 4,00% 6,00% 7,00% 5,00% Lithuania Latvia Greece Finland United States Poland Slovenia Estonia Iceland Sweden Norway Hungary Denmark Ireland Spain Romania United Kingdom Belgium Slovakia Netherlands Source: Eurostat Portugal France Italy Turkey Czech Republic Bulgaria % population in Higher & Highest Education Japan Untapped Potential Croatia Austria Germany Switzerland Cyprus FYROM Albania Malta Liechtenstein Luxembourg (Grand-…
  • 12. Availability of Funding Seed stage funding is nonexistent today in Greece and SE Europe Greece Availability Western Europe Seed funding Public companies Buyout
  • 13. Distribution of Funding Stage Greece (‘07) Europe (‘07) Early 0 €3.35 B ↓ 1.2x Development €52 M €3.9 B ↓ 2x ↓ 2.5x VC €102 M €10 B ↓52x ↓ 6x Buyout €5.4 B €60 B Source: Private Equity Activity Survey 2008, European PE and VC Association
  • 14. Privileged access to the startup ecosystem in Greece • More than 40 events – Held hands with every single related event in Greece • 2500+ total attendants • 132 presentations • 0 budget • Guest speakers, including: – J. Calacanis (Blogs inc) – K. Mitsotakis (Former VC, Member of the Greek parliament) – A. Diamantopoulou (EU Commissioner, Shadow minister of Development) – V. Makios (Corallia, semiconductor companies incubator) – 10s more
  • 15. AGENDA WHO ARE WE THE OPPORTUNITY THE PROCESS INVESTOR INFORMATION
  • 16. Structure Connect entrepreneurs and investors, provide all that is needed to start, grow and sell successful ventures OPENFUND Executive Board Entrepreneurs Investors Network of Advisors
  • 17. Find the Best Entrepreneurs • We have almost set-up from scratch an entrepreneurial ecosystem (open coffee) • Now we are looking for the best and brightest, to set-up the most capable of teams and invest themselves exclusively for 4 months • To build and launch disrupting products • The idea is just a start, team and execution is of paramount importance
  • 18. The Selection Process • Three rounds of selection: 1. Online submission 2. In person interview 3. Presentation day (investors participate) • Stake in up to 5 ventures / round • 20-30K€ per investment for 20% equity • Iterating, 4 month stages
  • 19. Benefits for Entrepreneurs • Mentoring & networking – Leverage advice & connections from the best in the field, tech & business • Funding – Seed capital to cover all operational expenses for the 4- month quot;incubationquot; period • Smooth Start – Create the company for them at no cost – Handle all the legal / accounting issues, provide advise • Grow – Take direct advantage of the network to grow and raise more money as needed
  • 20. Targeted business models We bring expertise on these models on board, we are open to others too • subscriptions (fixed/variable), freemium • license, SaaS, white label • marketplaces, ecommerce and open calls • advertising, content re-purpose & affiliate sales • hybrids of the above (micropayments, affiliate advertising etc)
  • 21. AGENDA WHO ARE WE THE OPPORTUNITY THE PROCESS INVESTOR INFORMATION
  • 22. Benefits for Investors Access to the best opportunities in SE Europe • Open Coffee Greece is the ultimate destination for new startups • Micro funds (YCombinator, Techstarts, etc.), have been very successful – Nevertheless, closest to Greece is Seedcamp, based in the UK
  • 23. Benefits for Investors Effortless diversification of the investments • The OpenFund organizes everything (processes, paperwork etc) • Investors are involved as much (or as little) as they want with the funded companies – They do participate in the selection • Diversify by participating in every company of a round • Extensive network of advisors and investors multiplies chances for successful exit
  • 24. Benefits for Investors Social Impact and Extensive Promotion Opportunities • Promote entrepreneurship in Greece & SE Europe – Funding and advising is what’s missing – Access to a portfolio with the most promising ventures in the region • Open Coffee has been recognized by the media for promoting entrepreneurship – High profile successful entrepreneurs, executives and politicians participated and want to help
  • 25. Investment Approach: Funding 2.0 Evolution of technology: Open Source, AWS, AppEngine, Azure, Cloud Matrix, Ruby on Rails… 4-strong team of great individuals is enough to create a disrupting product Invest in on-line services Iterate and Improve Aim for the global market
  • 26. Sharing the Stakes 8% Management Board 12% Investors 80% Entrepreneurs 100%