The document provides information on the corporate structure and operations of FORTE Trading House LLC, a commercial and industrial holding company. It describes FORTE's subsidiaries including FORTE PROM, a manufacturing company in Russia. Charts show the corporate structure and brand portfolio. The document discusses FORTE's product lines, distribution network, sales dynamics, marketing programs, new projects and advantages of working with clients.

3. «FORTE»
Commercial and Industrial Holding
Trading company
The importer of all the
«FORTE» products
Trading House
«KASKAD»
Group of
companies
«FORTE PROM»
Manufacturing
company in Russia

4. «KASKAD»
«FORTE» «FORTE PROM»
Group of
Trading House
Companies
Year of Year of
establishment: establishment:
2005 2010
Staff: Year of Staff:
establishment:
12 people More than 60
2006 people
Staff:
120 people

5. Corporate Structure «FORTE» Trading House LLC
President of the Company
Technical
Marketing Juridical Financial Support and
HR Department
Department Department Management Service
Department
Sales Financial Director
Department
ITE and CRM Financial Accounting
Warehouse
department Department Department
Commercial Director
Direction: Department of network client Direction: climate
heating, water supply services equipment
Sales Chief Sales Chief Sales Chief Sales Chief
Group of sales Group of sales Group of sales Group of sales
managers managers managers managers
Regional and Regional and
Territorial Territorial Regional
Regional
Representatives Representatives Representatives
Representatives
- Trading - Trading Group of
Representatives Representatives Merchandisers
- Merchandiser - Merchandiser

7. Brand Portfolio:
HALSEN Oasis Zerten Monlan Akvilon Distribution
1 2 3 4 5 6
Company own Company own Company own Company own Company own
trademark trademark Trademarks of
trademark trademark trademark Russian and
Manufactured in Manufactured in Ukrainian
Manufactured in Manufactured in Manufactured in
Russia China manufacturers
China China China
Trademark«HALSEN» (premium segment):
- Aluminum radiators
- Gas flowing water heaters
Trademark «Oasis» (middle price segment):
- Gas flowing and Electric storage water heaters
- Aluminum and bimetal radiators
-Wall hung gas boilers
- Pumping equipment
-PPR pipes and fittings
Trademark «Zerten» (economy price segment):
- Gas flowing water heaters
Trademark «Monlan» (economy price segment):
- Aluminum radiators
- Gas flowing water heaters
Trademark «Akvilon» (middle price segment):
- Air conditioners and climate equipment
Trademarks«Mimaks», «Konord», «Dani», «DeLuxe», «Nord»
-Floor gas boilers
- Gas and electric stoves

8. Gas Flowing Water Heaters
«Oasis»:
Standard Series
Glass Series
Turbo Series

9. Electric storage water heaters
«Oasis»:
Round series (standard)
Small capacity
water heater
Plain Series Steel Series

10. "Oasis" products for heating and water
supply systems:
Wall hung gas boilers
Pumping
equipment
Aluminum and PPR pipes and
bimetal radiators fittings

11. Household appliances "Oasis" :
Cooker hood

12. Trade mark «ZERTEN»
Gas Flowing Water Heaters

13. Trade mark «ALECORD»
Aluminum and bimetal radiators

14. Trade mark «HALSEN» oriented on products which the
company produce/assemble in Russia on its own factories
Aluminum radiators Gas flowing water heaters

15. «Monlan» - private mark, created specially for
network clients of DIY format
Gas Flowing Water Heaters
Aluminum and bimetal radiators
Алюминиевые радиаторы

16. «Akvilon»
Climate Equipment
Air conditioners
Floor standing and
table fans

17. Products of Russian and Ukrainian
manufacturing plants:
Floor gas boilers:
Mimax Konord Dani
Gas and electric stoves:
NORD DeLuxe

18. New product projects:
- Widening of current line of wall hung gas boilers «Oasis» by
models with powers 13 and 16 kw and with new
comprehensive system of smoke exhaust;
- Adding of the model 1,6 to the assortment line of gas
meters;
- Widening of pumping equipment assortment by
submersible pumps «Oasis»: model range will be
represented by 3 types of submersible pumps -
vibration, drainage and deep-well pumps;
- Renewal and widening of current model range of "Oasis" Jet
pums, updated model line will contain 9 models instead of 3
- Widening of assortment line of climate
equipment «Akvilon» by heating equipment: oil heaters,
convector heater, fan heaters.

19. Sales dynamics of main commodity items:
Gas flowing water heaters, pcs
145,000
68,511 76,507 110,200
48,757
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Radiators, psc of sections
6,500,000
2,530,000 4,200,060
1,069,178
1,516,000
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Electric storage water heaters, pcs
105,000
71,080
20,638 19,625
43,760
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012

20. According to Russian experts’ estimations
«FORTE» Trading House
nowadays is :
At the TOP-2 suppliers of radiators in Russian
Federation in its price segment;
At the TOP-2 among all companies on gas flowing
water heater market;
At the TOP-4 of electric storage water heaters
importers and manufacturers;
Takes 4% of the Russian market after beginning of
business development in floor gas boilers
distribution.

22. Product distribution
Standard system of product distribution:
Retail shop
Wholesaler Retail shop
Importing
Retail shop
company Wholesaler
Retail shop
Wholesaler Retail shop
Retail shop
FORTE system of product distribution:
Retail shop
Retail shop
Retail shop Forte provides direct
Importing
company Retail shop deliveries to retail shops
Retail shop of its clients over the
Retail shop whole territory of Russia
Retail shop
on the distance more than
4500 km (!)
Retail shop
Retail shop

23. Products of «FORTE» Trading House are
represented in 50 regions of the Russian Federation
among more than 1200 clients
It is about 2900 retail shops in the Russian Federation.
FORTE Regional representatives
already work in such cities as :
Rostov-on-Don, Krasnodar,
Stavropol’, Moscow, Nizhny
Novgorod, Yekaterinburg,
Voronezh, Belgorod, Saratov,
Samara, Volgograd, Ufa,
Tula, Kursk, Bryansk, Kazan’.
«FORTE» Trading House continues the
Company representatives takeout in
large cities

24. FORТЕ has arranged a special department for cooperation with network
clients of international and federal level (DIY format) in 2011. Such as:
- LEROY MERLEN (19 hypermarkets in Russia Federation, with annual turnover 1,3
billion dollars)
- Castorama (19 hypermarkets in Russia Federation)
- K-RAUTA (13 hypermarkets)
- Baucenter (8 supermarket)
- Agava (12 hypermarkets)
- Stroylandiya (13 supermarket)
- and others
Forte offers to network clients:
 Delivery of products under private trade
marks;
 Delivery of special requested products which
brings mutual advantageous growth of
merchandise turnover not less than 10%;
 Availability of merchandisers for
consultations of customers regarding
products of the company in their
hypermarkets.

25. Increase of sales due to network clients:
Radiatos (pcs sections) Gas flowing water Electric storage water
heater, pcs heater, pcs
31% sales to 14% sales to 11% sales to
network
clients network network
sales to clients clients
regional sales to sales to
69% clients regional regional
86% clients 89% clients
Total sales, mln. RUB
22%
sales to network
clients
sales to regional
clients
78%

27. Contract conclusions with authorized service centers.
Today “FORTE” Trading house has contracts with more than
500 service centers within the Russian Federation
Spare parts availability for quick repair
Holding of technical seminars
Urgent situations solving
FORTE specialists consult all-comers including final customers both
for technical features of the equipment and service maintenance
questions. For this purpose was arranged special number
8-800-700-0098, phone call over the whole Russia is free of charge.

29. Marketing program
Marketing program is an integral part of the total
FORTE company operation with clients in regions
and named to provide an efficient sales
volume, encourage the development of their
business and profit growth. It includes:
- Free catalogues, brochures extension, provision of decorative custom design for your
customers and partners, brand banners at the outlets face/ shop windows;
- Carrying out rewards programs: monthly bonuses for retailers for commodity unit
sold, different bonus issues for sales promotion either in retail or in wholesale direction;
- Providing a giftware for the final customer product promotion (a gift with «Oasis» product
purchase);
- Joint participate in promo placement;
- Holding of trainee seminars for your customers, joint participate in
conference management in order to make a product
presentation, assistance in participation of specialized exhibitions;
- Discussion of any other campaigns as per Partner suggestion.

30. Advantages in work
with clients:
Competitive price formation;
Quick goods delivery to the customer warehouse to any place
starting from 1 pcs of good;
Permanent presence of assortment / model range;
Service maintenance of final customers;
High qualified regional representatives’ work;
Prompt decision of questions arising
Promotional products;
Individual bonus programs;
Joint activities for product promotion.

32. Forte Prom is a plant for die-casting aluminum
radiators manufacturing.
The first parcel launch to the market of the Russian Federation is
expected close to the end of spring 2012.

34. Dynamics of Import Product Volume «KASKAD» Group of Companies,
pcs of containers:
1,400
1,200 1,250
1,000
800
630
600
400 290
381
200
233
0
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012
Dynamics of Proceeds from Product Sales "Forte" Trading House,
USD:
$120,000,000
$103,600,000
$100,000,000
$80,000,000
$59,100,000
$60,000,000
$40,000,000 $24,466,000
$37,226,600
$20,000,000
$21,543,000
$0
Total 2008 Total 2009 Total 2010 Total 2011 Plan 2012

35. Thank you for your attention!
FORTE team wishes your company a
prosperous business!
Contact us:
Tel. + 7 863 25 000 10
e-mail:
victoria@gk-kaskad.ru
Web-site:
www.tdforte.ru