1. Generic Portals March 2008 Web Connect - Category level Snapshot How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users
6. Overall Website User Friendliness* * Includes live ratings by website’s own users as well as users of competitive websites Website WUF Index Relative Index Rediff 7.04 100 Yahoo 6.88 98 Indiatimes 6.54 93 Sify 6.38 91 AOL 6.21 88 MSN 5.37 76
7. WUF Ratings - Users vs. Non-Users Ratings by Website Users only Ratings by Website Non-Users only Yahoo Rediff Rediff Indiatimes AOL Sify Indiatimes Yahoo Sify AOL MSN MSN
8. Top Websites by the 4 Sub Parameters User Friendliness Sub Parameter Rank 1 Website by Users (WUF Index) Rank 1 Website by Non-users (WUF Index) Ease of Access Rediff Rediff Design Appeal Rediff Rediff Ease of Usage / Navigation Yahoo Rediff Usage Satisfaction Rediff Indiatimes
10. Respondent Profile – Generic Portals March 2008 Demographic Attributes Respondent Profile (Sample size – 1,325) Gender Male 83% Female 17% Age Distribution Below 13 years Not included in study 13-18 years 20% 19-24 years 43% 25-35 years 24% 36-45 years 8% Above 45 years 6% City Type Up to 1 Lakh 27% (Population Size) 1-5 Lakhs 18% 5-10 Lakhs 12% Above 10 Lakhs 44% City Type Metro 37% (Market Size) Urban uptowns 8% Emerging Towns 4% Others 51%
11. Respondent Profile – Generic Portals March 2008 Demographic Attributes Respondent Profile (Sample size – 1,325) Region-wise Distribution North 22% East 11% South 40% West 26% Socio-economic Classification SEC - A 25% SEC - B 33% SEC - C 23% SEC - D 13% SEC - E 7% Monthly Household Income Up to Rs. 10,000 50% Rs. 10,000 – Rs. 30,000 32% Rs. 30,000 – Rs. 50,000 6% Above Rs. 50,000 12% Most Expensive Vehicle in the HH 4-wheeler 15% 2-wheeler 41% Bi-cycle / others 19% Don't own any vehicle 25%
12. Online Shopping March 2008 Web Connect - Category level Snapshot How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users
18. Overall Website User Friendliness* * Includes ‘shopping friendliness’ index parameters as well Website WUF Index Relative Index Ebay 10.9 100% Rediff Shopping 9.8 90% Indiatimes Shopping 9.0 83% Futurebazaar 8.3 76% Indiaplaza 8.3 76%
19. WUF Ratings - Users vs. Non-Users Ratings by Website Users only Ratings by Website Non-Users only Ebay Ebay Rediff Shopping Rediff Shopping Indiatimes Shopping Indiaplaza Futurebazaar Indiatimes Shopping Indiaplaza Futurebazaar
20. Top Websites by the 4 Sub Parameters User Friendliness Sub Parameter Rank 1 Website by Users (WUF Index) Rank 1 Website by Non-users (WUF Index) Ease of Access Ebay Ebay Design Appeal Ebay Ebay Ease of Usage / Navigation Ebay Indiatimes Shopping Usage Satisfaction Ebay Ebay Shopping Friendliness Ebay -
22. Respondent Profile – Online Shopping March 2008 Demographic Attributes Respondent Profile (Sample size – 1,208) Gender Male 83% Female 17% Age Distribution Below 13 years Not included in study 13-18 years 9% 19-24 years 41% 25-35 years 35% 36-45 years 11% Above 45 years 4% City Type Up to 1 Lakh 13% (Population Size) 1-5 Lakhs 14% 5-10 Lakhs 27% Above 10 Lakhs 47% City Type Metro 40% (Market Size) Urban uptowns 11% Emerging Towns 9% Others 40%
23. Respondent Profile – Online Shopping March 2008 Demographic Attributes Respondent Profile (Sample size – 1,208) Region-wise Distribution North 24% East 10% South 41% West 25% Socio-economic Classification SEC - A 26% SEC - B 34% SEC - C 23% SEC - D 12% SEC - E 6% Monthly Household Income Up to Rs. 10,000 38% Rs. 10,000 – Rs. 30,000 47% Rs. 30,000 – Rs. 50,000 8% Above Rs. 50,000 7% Most Expensive Vehicle in the HH 4-wheeler 24% 2-wheeler 51% Bi-cycle / others 11% Don't own any vehicle 14%