SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
Communicating for Change in our
  Climate Change Response




   Justine Braby, Integrated Environmental Consultants Namibia, Namibia Climate Change Fair, 9-10
   August 2012, Habitat Research and Development Centre, Windhoek
Question 1: What types of messages
       are most powerful when
     communicating for change?

a. Shock messages (warning of doom if nothing
   is done)
b. Positive messages of hopeful aspirations
c. Just giving scientific facts without
   contextualising
Question 2: What would be effective
 messages to politicians who have the
     power to make decisions?

(a) Relaying the scientific proof, letting the facts
    speak for themselves

(b) Message that should touch on what is a
    priority for them
Common errors made

Letting the facts and evidence speak for
 themselves
Forgetting that influencing for
 change means influencing people
                                   Using
 messages that don’t stick
        Forgetting to develop a
 strategy
Forgetting that influencing for
      change means influencing
                 people
• People do not change because they are told to change but
  because they want     to
• Process of influencing people is to get them interested, instil a
  sense of urgency and a desire to change
• Important to understand the dynamics of resistance to
  change
• Target group research is needed – what are their current
  behaviours, desired behaviours – what are their current attitudes,
  desired attitudes
Information does not immediately
         lead to action!
‘Bring to Life’ scientific research and
evidence-based knowledge of climate
change before it can influence policy
Who is our Target Audience?
•   Only after the audience’s curiosity and
    interest are aroused will they open to
    the content that you wish to
    communicate, and ultimately
    rethinking their attitude towards it



•   Setting the stage, creating the mood,
    crafting the right language and
    images, and identifying the best time
    to deliver the messages
Target Audience: The policy-maker
•     The policy-maker is not necessarily passionate about cc or sustainability issues but has
      the power to take decisions on them
•     Their needs and priorities need to be assessed
•     Create Win-Win Situations
                                The Policy-maker
                                       (Target Audience)




    Current Attitude                                           Desired Attitude




Current Behaviour                                              Desired Behaviour
90% of change initiatives fail!
That means that…….


10% of change initiatives are
        successful!
What DOES bring about change?

Weitere ähnliche Inhalte

Andere mochten auch

A perspective on The South African diamond mining industry
A perspective on The South African diamond mining industryA perspective on The South African diamond mining industry
A perspective on The South African diamond mining industryJames AH Campbell
 
Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...
Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...
Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...deanies_slides
 
Approach for development of a national response to climate change from public...
Approach for development of a national response to climate change from public...Approach for development of a national response to climate change from public...
Approach for development of a national response to climate change from public...DrSidharth Mishra
 
Climate Change Response Measures
Climate Change Response MeasuresClimate Change Response Measures
Climate Change Response MeasuresNdalamo
 
Innovation in agriculture in response to climate change: Towards a global act...
Innovation in agriculture in response to climate change: Towards a global act...Innovation in agriculture in response to climate change: Towards a global act...
Innovation in agriculture in response to climate change: Towards a global act...GCARD Conferences
 
Aviation's Response to Climate Change: A Northwest Airlines Perspective
Aviation's Response to Climate Change: A Northwest Airlines PerspectiveAviation's Response to Climate Change: A Northwest Airlines Perspective
Aviation's Response to Climate Change: A Northwest Airlines PerspectiveCarbon Management Council
 
Climate Change Response Policy Progress
Climate Change Response Policy ProgressClimate Change Response Policy Progress
Climate Change Response Policy ProgressNdalamo
 
Simulating hydrologic response to climate change and drought with an integrat...
Simulating hydrologic response to climate change and drought with an integrat...Simulating hydrologic response to climate change and drought with an integrat...
Simulating hydrologic response to climate change and drought with an integrat...Dirk Kassenaar M.Sc. P.Eng.
 
4 responses to climate change
4   responses to climate change4   responses to climate change
4 responses to climate changehfonfe
 
Climate change response plan
Climate change response planClimate change response plan
Climate change response planoneregionforward
 
Namibia Climate Change Youth Action Programme
Namibia Climate Change Youth Action ProgrammeNamibia Climate Change Youth Action Programme
Namibia Climate Change Youth Action ProgrammeJustine Braby
 
Climate: Global Warming and Responses
Climate: Global Warming and Responses Climate: Global Warming and Responses
Climate: Global Warming and Responses geomillie
 
Response to Climate Change (incl. case of Carbon Capture)
Response to Climate Change (incl. case of Carbon Capture)Response to Climate Change (incl. case of Carbon Capture)
Response to Climate Change (incl. case of Carbon Capture)Shibojyoti Dutta
 
South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...
South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...
South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...OECD Environment
 

Andere mochten auch (19)

A perspective on The South African diamond mining industry
A perspective on The South African diamond mining industryA perspective on The South African diamond mining industry
A perspective on The South African diamond mining industry
 
Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...
Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...
Tourism, Climate Change and Adaptation: New South Wales Local Government Resp...
 
Approach for development of a national response to climate change from public...
Approach for development of a national response to climate change from public...Approach for development of a national response to climate change from public...
Approach for development of a national response to climate change from public...
 
Espoo: Local response to climate change
Espoo: Local response to climate changeEspoo: Local response to climate change
Espoo: Local response to climate change
 
Oulu: Integrated climate change response: From strategy to practice
Oulu: Integrated climate change response: From strategy to practiceOulu: Integrated climate change response: From strategy to practice
Oulu: Integrated climate change response: From strategy to practice
 
Climate Change Response Measures
Climate Change Response MeasuresClimate Change Response Measures
Climate Change Response Measures
 
Why we need a socially just response to climate change - Julia Unwin, Joseph ...
Why we need a socially just response to climate change - Julia Unwin, Joseph ...Why we need a socially just response to climate change - Julia Unwin, Joseph ...
Why we need a socially just response to climate change - Julia Unwin, Joseph ...
 
Innovation in agriculture in response to climate change: Towards a global act...
Innovation in agriculture in response to climate change: Towards a global act...Innovation in agriculture in response to climate change: Towards a global act...
Innovation in agriculture in response to climate change: Towards a global act...
 
Aviation's Response to Climate Change: A Northwest Airlines Perspective
Aviation's Response to Climate Change: A Northwest Airlines PerspectiveAviation's Response to Climate Change: A Northwest Airlines Perspective
Aviation's Response to Climate Change: A Northwest Airlines Perspective
 
One stand at a time: Silvicultural options for stand-level response to clim...
One stand at a time: Silvicultural options  for stand-level response  to clim...One stand at a time: Silvicultural options  for stand-level response  to clim...
One stand at a time: Silvicultural options for stand-level response to clim...
 
Climate Change Response Policy Progress
Climate Change Response Policy ProgressClimate Change Response Policy Progress
Climate Change Response Policy Progress
 
Simulating hydrologic response to climate change and drought with an integrat...
Simulating hydrologic response to climate change and drought with an integrat...Simulating hydrologic response to climate change and drought with an integrat...
Simulating hydrologic response to climate change and drought with an integrat...
 
4 responses to climate change
4   responses to climate change4   responses to climate change
4 responses to climate change
 
Climate change response plan
Climate change response planClimate change response plan
Climate change response plan
 
Ecosystem Response to Climate Change
Ecosystem Response to Climate ChangeEcosystem Response to Climate Change
Ecosystem Response to Climate Change
 
Namibia Climate Change Youth Action Programme
Namibia Climate Change Youth Action ProgrammeNamibia Climate Change Youth Action Programme
Namibia Climate Change Youth Action Programme
 
Climate: Global Warming and Responses
Climate: Global Warming and Responses Climate: Global Warming and Responses
Climate: Global Warming and Responses
 
Response to Climate Change (incl. case of Carbon Capture)
Response to Climate Change (incl. case of Carbon Capture)Response to Climate Change (incl. case of Carbon Capture)
Response to Climate Change (incl. case of Carbon Capture)
 
South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...
South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...
South Africa's climate change response M&E system, Thapelo Letete CCXG GF Sep...
 

Ähnlich wie Communicating for change in our climate response

Peace For Sale: Transmedia Storytelling + Behavioral Change + Peacebuilding
Peace For Sale:  Transmedia Storytelling + Behavioral Change + PeacebuildingPeace For Sale:  Transmedia Storytelling + Behavioral Change + Peacebuilding
Peace For Sale: Transmedia Storytelling + Behavioral Change + PeacebuildingMonica Curca
 
KplusV behavioural change april 2019-handout
KplusV behavioural change april  2019-handoutKplusV behavioural change april  2019-handout
KplusV behavioural change april 2019-handoutSibolt Mulder
 
Promoting sustainable behaviour_april. Applying behavioural economics with nu...
Promoting sustainable behaviour_april. Applying behavioural economics with nu...Promoting sustainable behaviour_april. Applying behavioural economics with nu...
Promoting sustainable behaviour_april. Applying behavioural economics with nu...Sibolt Mulder
 
Effective Advocacy: Best Practices from Ilm Ideas on Slide Share
Effective Advocacy: Best Practices from Ilm Ideas on Slide ShareEffective Advocacy: Best Practices from Ilm Ideas on Slide Share
Effective Advocacy: Best Practices from Ilm Ideas on Slide Shareilmideas
 
Strategy, Policy and Change Workshop May 2014
Strategy, Policy and Change Workshop May 2014 Strategy, Policy and Change Workshop May 2014
Strategy, Policy and Change Workshop May 2014 Brett Gardiner
 
Interviewing for solutions 2010.doc
Interviewing for solutions 2010.docInterviewing for solutions 2010.doc
Interviewing for solutions 2010.docJos Kienhuis
 
Behaviour change massey presentation v3
Behaviour change massey presentation v3Behaviour change massey presentation v3
Behaviour change massey presentation v3Michael Field
 
California presentation march 2015 final 2 - jackie lytnon
California presentation   march  2015 final 2 - jackie lytnonCalifornia presentation   march  2015 final 2 - jackie lytnon
California presentation march 2015 final 2 - jackie lytnonNHS Improving Quality
 
Changing behaviour - the implications for organisations
Changing behaviour - the implications for organisationsChanging behaviour - the implications for organisations
Changing behaviour - the implications for organisationsCharityComms
 
Advocacy inemergencies
Advocacy inemergenciesAdvocacy inemergencies
Advocacy inemergenciesMohammad Noor
 
Advocacy and policy process
Advocacy and policy processAdvocacy and policy process
Advocacy and policy processFAO
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016CharityComms
 
New trends and directions in risk communication: combating disease threats at...
New trends and directions in risk communication: combating disease threats at...New trends and directions in risk communication: combating disease threats at...
New trends and directions in risk communication: combating disease threats at...Csdi Initiative
 
Modern Life: Attention, Communication and You
Modern Life: Attention, Communication and YouModern Life: Attention, Communication and You
Modern Life: Attention, Communication and YouOregon Sea Grant
 

Ähnlich wie Communicating for change in our climate response (20)

Peace For Sale: Transmedia Storytelling + Behavioral Change + Peacebuilding
Peace For Sale:  Transmedia Storytelling + Behavioral Change + PeacebuildingPeace For Sale:  Transmedia Storytelling + Behavioral Change + Peacebuilding
Peace For Sale: Transmedia Storytelling + Behavioral Change + Peacebuilding
 
KplusV behavioural change april 2019-handout
KplusV behavioural change april  2019-handoutKplusV behavioural change april  2019-handout
KplusV behavioural change april 2019-handout
 
Promoting sustainable behaviour_april. Applying behavioural economics with nu...
Promoting sustainable behaviour_april. Applying behavioural economics with nu...Promoting sustainable behaviour_april. Applying behavioural economics with nu...
Promoting sustainable behaviour_april. Applying behavioural economics with nu...
 
Sbcc in icds
Sbcc in icdsSbcc in icds
Sbcc in icds
 
The art of policy briefs
The art of policy briefsThe art of policy briefs
The art of policy briefs
 
Effective Advocacy: Best Practices from Ilm Ideas on Slide Share
Effective Advocacy: Best Practices from Ilm Ideas on Slide ShareEffective Advocacy: Best Practices from Ilm Ideas on Slide Share
Effective Advocacy: Best Practices from Ilm Ideas on Slide Share
 
How Health Psychology can contribute to environmental health
How Health Psychology can contribute to environmental healthHow Health Psychology can contribute to environmental health
How Health Psychology can contribute to environmental health
 
Strategy, Policy and Change Workshop May 2014
Strategy, Policy and Change Workshop May 2014 Strategy, Policy and Change Workshop May 2014
Strategy, Policy and Change Workshop May 2014
 
Interviewing for solutions 2010.doc
Interviewing for solutions 2010.docInterviewing for solutions 2010.doc
Interviewing for solutions 2010.doc
 
The imperatives of global citizenship
The imperatives of global citizenshipThe imperatives of global citizenship
The imperatives of global citizenship
 
Behaviour change massey presentation v3
Behaviour change massey presentation v3Behaviour change massey presentation v3
Behaviour change massey presentation v3
 
California presentation march 2015 final 2 - jackie lytnon
California presentation   march  2015 final 2 - jackie lytnonCalifornia presentation   march  2015 final 2 - jackie lytnon
California presentation march 2015 final 2 - jackie lytnon
 
Changing behaviour - the implications for organisations
Changing behaviour - the implications for organisationsChanging behaviour - the implications for organisations
Changing behaviour - the implications for organisations
 
Advocacy inemergencies
Advocacy inemergenciesAdvocacy inemergencies
Advocacy inemergencies
 
Advocacy and policy process
Advocacy and policy processAdvocacy and policy process
Advocacy and policy process
 
Marketing your green project
Marketing your green projectMarketing your green project
Marketing your green project
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016
 
New trends and directions in risk communication: combating disease threats at...
New trends and directions in risk communication: combating disease threats at...New trends and directions in risk communication: combating disease threats at...
New trends and directions in risk communication: combating disease threats at...
 
TOTAL CHANGE MANAGEMENT
TOTAL CHANGE MANAGEMENTTOTAL CHANGE MANAGEMENT
TOTAL CHANGE MANAGEMENT
 
Modern Life: Attention, Communication and You
Modern Life: Attention, Communication and YouModern Life: Attention, Communication and You
Modern Life: Attention, Communication and You
 

Kürzlich hochgeladen

KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 

Kürzlich hochgeladen (20)

KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 

Communicating for change in our climate response

  • 1. Communicating for Change in our Climate Change Response Justine Braby, Integrated Environmental Consultants Namibia, Namibia Climate Change Fair, 9-10 August 2012, Habitat Research and Development Centre, Windhoek
  • 2. Question 1: What types of messages are most powerful when communicating for change? a. Shock messages (warning of doom if nothing is done) b. Positive messages of hopeful aspirations c. Just giving scientific facts without contextualising
  • 3. Question 2: What would be effective messages to politicians who have the power to make decisions? (a) Relaying the scientific proof, letting the facts speak for themselves (b) Message that should touch on what is a priority for them
  • 4. Common errors made Letting the facts and evidence speak for themselves Forgetting that influencing for change means influencing people Using messages that don’t stick Forgetting to develop a strategy
  • 5. Forgetting that influencing for change means influencing people • People do not change because they are told to change but because they want to • Process of influencing people is to get them interested, instil a sense of urgency and a desire to change • Important to understand the dynamics of resistance to change • Target group research is needed – what are their current behaviours, desired behaviours – what are their current attitudes, desired attitudes
  • 6. Information does not immediately lead to action!
  • 7. ‘Bring to Life’ scientific research and evidence-based knowledge of climate change before it can influence policy
  • 8. Who is our Target Audience? • Only after the audience’s curiosity and interest are aroused will they open to the content that you wish to communicate, and ultimately rethinking their attitude towards it • Setting the stage, creating the mood, crafting the right language and images, and identifying the best time to deliver the messages
  • 9. Target Audience: The policy-maker • The policy-maker is not necessarily passionate about cc or sustainability issues but has the power to take decisions on them • Their needs and priorities need to be assessed • Create Win-Win Situations The Policy-maker (Target Audience) Current Attitude Desired Attitude Current Behaviour Desired Behaviour
  • 10. 90% of change initiatives fail!
  • 11. That means that……. 10% of change initiatives are successful!
  • 12. What DOES bring about change?