This is why you should be looking at mobile as a viable platform for your business. Mobile statistics collated from the internet, how it affects your business and why you need to optimise your internet solutions for mobile
Guiding change in mobile culture, mobile innovation and mobile business.
Get connected, Get social, Get mobile
2. Why Mobile?
What does it mean to your business
1
The statistics
2
The importance of Web optimization
3
Mobile and Social Media
4
Mobile Commerce
5
Mobile Innovations
Why mobile is the primary channel to engage your customers
Mobile devices are the no the platform of tomorrow they’re the platform being utilized NOW!
Statistics of mobile users on social media platforms
Mcommerce the Rising Star
What we can do for your business
3. Why Mobile?
What are the statistics saying?
2014 is the year mobile will takeover from the desktop as the
PRIMARY channel through which consumers will interact with
you brand. Here are some other facts:
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75% of consumers worldwide browse via mobile devices
60% of local searches are performed on a mobile device
50% of mobile users use their phone as their primary internet device
50% of customers accessing information on the go
81% of smartphone users have done product research from a
smartphone 50% have made a purchase.
80% of time on mobiles spent inside apps
80% of mobile device owners use their device watching TV
91% of adults have their mobile phone within arms reach 24/7
Mobile is transforming industry, if you’re not optimized for
mobile you’re a dinosaur. Let us help you optimize your IT
solutions for a mobile future.
4. The Importance of Web Optimization
Mobile and cloud bring a new age of connectivity.
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30% of businesses are optimized for mobile
40% of customers will leave your site if its not optimized
23% of sales are made online. This stat is rising each year
23% of customers will not buy on a site that is not
optimized
26% of browsers will not return if a site is not optimized
These statistics point to greater sales, a competitive edge, brand
building and deeper customer interaction.
Get connected, Get Social, Get Mobile
5. Mobile & Social Media
Strong link between social media and mobile use
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200 million people
watch youTube on
mobile devices
30% of time spent on
mobile devices is
accessing social media
50% of twitter access
is via mobile devices.
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189 Million facebook
users are mobile only
2 new members join
linked in per second
18-34 y/o watch
youtube than any
cable network
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91% of mobile
internet access is for
social media
79% of desktop
internet access is for
social media
74% of mobile users
use their device to
check email
6. •Mobile Commerce
The Rising Star
MOBILE COMMERCE IS ALREADY
HAPPENING.
It’s not just the future it being
leveraged right now. Are you
engaging your customers via this
platform? Are your competitors?
DIFFERENTIATION
Initially businesses that have mobile
optimized sites and mobile apps will
differentiate themselves from their
competition.
WHAT DOES THIS TELL US?
Many businesses will be defined by
their mobile, social and cloud
solutions.
20% of
smartphone users
scan product
barcodes. 12.5%
compare prices.
75% of users
use their
smartphone to
make online
purchases
52% Use their device while
in store to help with
purchasing decisions
7. •More Reasons to Go Mobile
If it’s not obvious enough yet here’s some more stats.
According to technology research
giant Gartner, mobile is this years
leading technology, which will drive
changes in infrastructure and
operations management.
99%
• Of smartphone owners use their mobile
browser at least once a day
95%
WHAT WE CAN DO FOR YOU WITH
THE MOBILE PLATFORM:
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Better engage customers
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Improve business efficiency
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Provide innovative solutions to
current business issues
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Expand your reach
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Raise your presence
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Make your data more available
• Of smartphone owners use their devices for
local search
50%
• Of consumers will NOT return to a mobile
sire that is not working properly
18%
• Of web traffic in the US is mobile traffic.
• 24% in Africa and 20% in Asia.
