Learn about the basics and importance of Search Engine Optimization. Learn more at http://www.hozio.com

1. Google™
handles
approximately
2 billion search
requests per day.
This equates to 23,000 searches per second.
How many hits did your website get last
month?

2. The answer is
Search Engine Optimization.

3. What do most people do when
they search on Google?
They click on the best sites that they find on the first or
second page. Do they ever go to page 11?
Nobody does.
Did you ever wonder how those sites get on
the first or second page?
Once again, the answer is
Search Engine Optimization.

4. What is Search Engine Optimization?
• Makes your website visible to both potential clients
and search engines
• Maximizes the number of visitors to your website
from major search engines via natural (organic) search
results.
• In other words, you don’t have to pay for it.
• The higher a site appears in the search results list, the
more visitors it will receive from the search engine.
• Gives a website a "web presence".

5. SEO:
Organic
Vs.
Fee-
Based

7. Data
Drives
Performanc
e
Coming Up On The First Page Of
Google

8. • 86% of consumers who use internet search engines to find
products or services will follow-up with a phone call or in-
store visit.
• 92% of consumers contact the business immediately after
searching online
• 61% of those that followed up with a call or visit end up
making a purchase.
• 43% of internet searches include a local identifier
Why Do You Need An Optimized
Site?

9. A company called Chitika recently
published their findings after
evaluating over 8 million search
requests from random individuals
on Google™.
Their findings were
astounding.
Over 94% of those search requests resulted in a first page click.
Less than 6% of those 8 million clicks even made it to the second
page. Their research also showed that the greatest divide came
between the number 10 spot (the bottom of the first page on
Google™) and the number 11 spot (the top of the second page on
Google™). The clicks between those two spots dropped from
2.71% to 1.11%. If you do the math, that’s a 143% drop from

12. Local Search Engine
OptimizationTargeted marketing to attract only the clients you want
Targets the
specific regions or
towns that you’d
like to offer
services to
Uses keywords
and identifiers
that are industry-
specific
Can be combined with a
call tracking number to
identify how many callers
are calling from your
internet campaign
Can be limited to
certain times of
day or specific
days of the week

13. Social Media
1.2 Billion
Facebook
users as of
2012
190 Million
tweets per day
92 billion
YouTube
pages are
viewed each
month
700 billion
minutes spent
on Facebook
each month
98% of 18-24
year olds
already use
social media
2.5 million
websites have
integrated
Facebook links

14. Social Media
Optimization
• HOZIO creates and maintains your social media pages
• You choose a plan that works for you
• Content updated as much as you’d like
• You can customize your content
• We can create an email blast to let current clients
know to “like” or “follow” you

15. At HOZIO our approach is simple:
Design clean and effective websites,
according to the needs of the
individual client. Allow each website
to be fully-optimized for Search
Engine Optimization, online
advertising, social media
connections and aesthetic quality,
so that each website will not only
get to the first page, but also stay on
the first page. By allowing us to
design a website for your company,
you’ll quickly see why we are poised
at the forefront of internet
marketing and design.

16. Video Production
Montage Videos
Our highly-skilled production team combines creativity with
state-of-the-art editing techniques to bring your story to life.
Still imagery, royalty-free music beds and professionally-
recorded voice-over merge into an engaging, informative
piece that entices viewers to seek additional information.
Original Content Videos
Whether you visit our Long Island studio, or opt for a
member of our nationwide network of videographers to
come to you, our expert will guide you through the
intricacies of being on camera and telling your own story, in
your own words. No prior on-camera experience is
necessary.
Full Content Animation
From concept to creation, our award-winning production team can turn your vision into reality. Highly-skilled,
experienced team members help you determine which resources will best capture your video’s message, while staying
within your budget. Project scopes will be designed on a case-by-case basis.

17. http://www.hozio.com
1650 Sycamore Avenue
Suite 4
Bohemia, N.Y. 11716
Toll-Free: (888) 70-HOZIO
Phone: (631) 750-6295