2. The Eva-Last®
brand is an internationally recognised trademark known for
producing high quality co-extruded composite materials and advanced
building systems that have been implemented across the globe. Growth in
brand recognition has been obtained through significant investment and
marketing on an international level. This document has been developed to
illustrate the multiple marketing elements available to assist in further
growing the Eva-Last®
brand, as well as to successfully launch the Eva-Last®
Infinity product range in more regions globally.
MARKETING COLATTERAL
1. INSTALLER/CUSTOMER SAMPLE BOX
2. SAMPLE CARRY BAG WITH FOAM INSERT
3. POINT-OF-SALE SAMPLE & BROCHURE DISPLAY
4. Z-FOLD RETAIL BROCHURE
5. A-FRAME DISPLAY
6. T-FRAME SAMPLE DISPLAY
7. RETAIL DISPLAY UNIT
8. RETAIL SAMPLE DISPENSER
9. SAMPLE DISPLAY BOARD
10. PULL-UP BANNER
11. LONG BANNER
12. SHARKFIN BANNER
3. 1. INSTALLER/CUSTOMER SAMPLE BOX
Full colour box that includes colour & finish chart, z-fold brochure and
product samples (Samples to be decided upon by the distributor).
4. INSTALLER/CUSTOMER SAMPLE BOX CONT.
Sample box consists of two sections;
1. an inner box that houses the co-extruded samples
2. an outer sleeve with logos, imagery and contact details.
1.
2.
65mm65mm
65mm 65mm
280mm
290mm
290mm
67mm
205mm
200mm200mm
67mm
205mm
5. 2. SAMPLE CARRY BAG WITH FOAM INSERT
Distributors, architect and specifiers need a more comprehensive
and durable sample storage solution. The sample bag has a flexi-
ble, yet robust exterior with protective foam inside. The carry bag
will also store fixing samples as well as other supporting materials
such as a brochure, price lists and limited-warranty certificate.
Elegant in its aesthetics and resilient in its wear, Eva-Last®
is available in 10 vibrant colours and 10 natural finishes that
incorporate magnificent wood grain textures and mimic the look and feel of exotic hardwoods.
6. 3. POINT-OF-SALE SAMPLE & BROCHURE DISPLAY
The full colour sample display box is a simple way to exhibit
co-extruded profiles, as well as showcase colours and textures.
The POS display incorporates a z-folder brochure holder and
can easily be placed on counter tops or in display areas.
The POS sample display can be designed in a wider or
narrower size to display the distributors available range.
210mm Z-brochure holder
Dimensions:
210mm (H) x 99mm (W)
260mm
40mm
40mm
215mm
215mm
283mm
280mm
150mm
260mm
8. 4. Z-FOLD RETAIL BROCHURE
The full colour z-fold brochure is a quick and easy sales tool that
introduces the brand, products and most salient benefits.
210mm
210mm
297mm
99mm
9. Z-FOLD RETAIL BROCHURE HOLDER
These can easily be placed in retail/store environments or handed
out individually as a reminder of the brand and product offering.
180mm
50mm
110mm
10. 5. A-FRAME DISPLAY
The A-frame in-store display consists of a printed top section, dis-
playing relevant lifestyle imagery and product benefits. The bottom
section provides an opportunity to showcase the co-extruded
boards in a large format, offering a more striking and accurate
impression of the finish and colour variations available.
1106,7mm
1931,9mm
483,0mm
342,2mm
971,0mm
750,0mm
25 x 25 x 1,6
Square tube
Hinges
31,75 x 2.5
Channel
Eva-Last deck boards
Cut to 966mm lengths
FRONT VIEW
Flat view of Eva-Last®
A-frame display
SIDE VIEW
Flat view of Eva-Last®
A-frame display
11. 6. T-FRAME SAMPLE DISPLAY
The T-frame in-store display consists of a printed top section, dis-
playing relevant lifestyle imagery and product benefits. The bottom
section provides an opportunity to showcase both sides of each of
the co-extruded boards in a large format, offering a more striking
and accurate impression of the available profiles.
1145,4mm
2025,0mm 2025,0mm
500,0mm
379,6mm
971,0mm
971,0mm
25 x 25 x 1,6
Square tube
Eva-Last deck boards
Cut to 966mm lengths
FRONT VIEW
Flat view of Eva-Last®
T-frame display
SIDE VIEW
Flat view of Eva-Last®
T-frame display
31,75 x 2.5
Channel
31,7
12. 7. RETAIL DISPLAY UNIT
The retail display unit is a neat, self-supporting unit used to house
product samples and brochures. Its eye-catching aesthetics boost
brand presence in-store and provide customers an opportunity to
touch, feel and view the range on offer.
600mm 600mm
2000mm 2000mm
600mm 600mm
13. 8. RETAIL SAMPLE DISPENSER
The retail sample dispenser offers an alternative solution to display
and house product samples. It has ample counter space to show-
case co-extruded finishes and colours, as well as relevant lifestyle
imagery. This unit can also be used to display fixing solutions and
examples as well as important benefits and information. FRONT VIEW
Flat view of Eva-Last®
sample dispenser
SIDE VIEW
TOP VIEW
180,0mm
815,0mm
635,0mm
684,0mm
562,0mm
800,0mm
998,0mm
635,0mm
180,0mm
500,0mm
500,0mm
199,0mm
988,0mm
14. 9. SAMPLE DISPLAY BOARD
The sample display board can be wall mounted anywhere to
illustrate the internal and external boards available. The co-extrud-
ed samples can be removed/interchanged (according to selected
stock and/or availability) as they are fastened to the display board
with Velcro.
EXTERNALDECKBOARD
Grooved,doublesidedprofile
INTERNALDECKBOARD
Interlockingprofile
Eva-Last®
offers a range of colours and surface finishes to compliment your home or business.
CO-EXTRUDED
composite decking
500mm
450mm
15. 10. PULL-UP BANNER
Full colour pull-up banners create greater brand presence and
awareness at promotional areas, events, expos, launches and
in-store.
2100mm 2100mm
845mm845mm
16. PULL-UP BANNER
Full colour pull-up banners create greater brand presence and
awareness at promotional areas, events, expos, launches and
in-store.
2100mm 2100mm
845mm845mm
17. 11. LONG BANNER
Similar to a pull-up banner, full colour long banners create greater
brand presence and awareness at promotional areas, events,
expos, launches and in-store.
2500mm 2500mm
720mm
720mm
18. 12. SHARKFIN BANNER
Full colour sharkfin banners are a great, cost effective solution to
promote the Eva-Last®
brand at outdoor events and launches and
to bring attention to impressive installations.
750 x
1660mm
