4. Grown byâŚ.
â˘âŻ Grown by recommendation
â˘âŻ Good use of the web
â˘âŻ Donât advertise
â˘âŻ Donât use switching sites
â˘âŻ Donât chase price
â˘âŻ To date electricity only â starting Gas
5. â˘âŻ We
 think
 we
 do,
 what
 we
 do,
 well
Â
â˘âŻ No
 outside
 investment
 or
 debt
Â
Since 2001
6. Different models
â˘âŻ Huge market
â˘âŻ Oligopolistic players
â˘âŻ Room for everyone
â˘âŻ Faster growth in last 24
months
9. Donât believe everything you
read in the papers
â˘âŻ ComRes research
â˘âŻ Over Half the market trust the Big 6
â˘âŻ Competitive prices 94%
â˘âŻ Easy to understand info 92%
â˘âŻ 91% want suppliers to listen
10. There are No
Fields of Gold
â˘âŻ It might not be a popular stance
but its not a fantastically
profitable business
â˘âŻ ÂŁ1.2bn profit
â˘âŻ 50m supply points
â˘âŻ Do the maths!
13. Energy is a
Commodity
â˘âŻ It is inelastic
â˘âŻ We need it and we will
pay for it
â˘âŻ If its morally repugnant
to look at gas and
electricity that way think
â˘âŻ Petrol
â˘âŻ Diesel
14. How do We Ensure the
Consumer isnât Exploited
â˘âŻ Nationalise
â˘âŻ (Over) Regulate
â˘âŻ Introduce more choice and competition.
16. Our job
1. Keep the market honest!
2. Push for energy security
3. Move the sustainability agenda forward
17. Price war
â˘âŻ Good for SOME consumers
â˘âŻ Not necessarily good for all stakeholders.
â˘âŻ Unfortunately you and me, we are all stakeholders.
â˘âŻ Our stake is trying to stop the lights from going out
18. Price freeze
â˘âŻ Ed Miliband is many
things
â˘âŻ But he is treading a path
well worn by King
Canute if he thinks he
can halt price rises
â˘âŻ Our appetite for fossil
fuels causes the rising
tide in prices
19. If prices continue to rise?
â˘âŻ Doesnât mean we canât
reduce our bills
â˘âŻ Shouldnât focus solely on
price
â˘âŻ Energy independence
â˘âŻ Energy efficiency
â˘âŻ Demand side factors
20. Business
models
Race
 to
 the
 bo=om
 on
 price
Â
Â
Quality
 of
 the
 energy
Â
Â
The
 distribuCon
 of
 proďŹts
Â
Â
The
 clarity
 of
 bills
Â
Â
21. âToo cheap to meterâ
â˘âŻ Wrongly attributed to Walter Marshall a pioneer of nuclear
power in the UK
â˘âŻ Actually coined by Lewis Strauss of the US atomic
energy commission.
22. â˘âŻActual quote âŚ.
âOur children will enjoy in their homes electrical energy too
cheap to meter... It is not too much to expect that our
children will know of great periodic regional famines in the
world only as matters of history, will travel effortlessly over
the seas and under them and through the air with a
minimum of danger and at great speeds, and will
experience a lifespan far longer than ours, as disease
yields and man comes to understand what causes him to
age