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putting conversion
into content
Justin Taylor
Managing Director
@JustinGraphitas
@JustinGraphitas
Tweet
??
ike
1
??
Pin it
@JustinGraphitas
Tweet 504
287
+1 28
38
Like
Pin it
direct revenue
@JustinGraphitas
Tweet 48
25
+1 3
5
Like
Pin it
direct revenue
@JustinGraphitas
direct revenue
@JustinGraphitas
£
@JustinGraphitas
£
@JustinGraphitas
@JustinGraphitas
@JustinGraphitas
define your
objectives
tip
1
@JustinGraphitas
produce better content
focus on where
you want to be
not where you are
@JustinGraphitas
understand your
audience
tip
2
@JustinGraphitas
do your research
create personas
talk to people
hang out in forums
@JustinGraphitas
use their
language
tip
3
@JustinGraphitas
the tech
savvy audience
use jargon, talk
technical, be
specific about
detail
when selling
luxury holidays
use seductive language
and a tranquil tone
of voice
when
selling fashion
use aspirational
language, create
the want factor
@JustinGraphitas
concentrate on
tip
4
@JustinGraphitas
as many people read headlines
as read body copy
Credit: David Ogilvy
@JustinGraphitas
anchor products
into content
tip
5
@JustinGraphitas
if someone is interested
enough to read about
something you can pretty
much guarantee they are
interested enough to buy it
@JustinGraphitas
@JustinGraphitas
http://graphit.as/currys
@JustinGraphitas
@JustinGraphitas
calls to action
and triggers
tip
6
@JustinGraphitas
@JustinGraphitas
content with
visual impact
tip
7
@JustinGraphitas
@JustinGraphitas
@JustinGraphitas
add value
tip
8
@JustinGraphitas
http://graphit.as/celebsunglasses
@JustinGraphitas
http://graphit.as/celebsunglasses
never stop
testing
tip
9
@JustinGraphitas
and helps you stay
ahead of the game
testing encourages
innovation
@JustinGraphitas
3
1
2
play to win
tip
10
@JustinGraphitas
thank you
www.graphitas.co.uk/blog
Justin Taylor
@JustinGraphitas
@JustinGraphitas

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Putting the conversion into content - Justin Taylor