NTE Eye Recommend Social Media Presentation
•
2 likes•1,640 views
This document discusses the importance of social media for eye care professionals (ECPs). It provides information on using various social media platforms like Facebook, Instagram, Twitter, and Pinterest to increase practice recognition, connect with patients, and market services. Specific tips are given on using Facebook ads, contests and promotions, boosting posts, and analyzing insights to drive sales. The importance of online reviews is also covered. The document emphasizes starting with one social channel and using tools like Hootsuite to manage multiple accounts.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to NTE Eye Recommend Social Media Presentation
Similar to NTE Eye Recommend Social Media Presentation (20)
Recently uploaded
Recently uploaded (20)
NTE Eye Recommend Social Media Presentation
- 1. Getting Social Session 2: Social Media for ECPs
- 4. Importance of Social Media
- 5. Importance of Social Media
- 6. Importance of Social Media Patients can now scan your FB messenger code
- 9. Ask us a Question Open this link on your phone or computer, ask or questions: See top of screen
- 12. Importance of Social Media ● Increase practice recognition ● Connect with your patients ● Build your audience - then market (sparingly!)
- 13. Importance of Social Media $399 Facebook Ad Spend Approx $85,000 in sales
- 14. Importance of Social Media 2 Day Sale - Sunglasses and Back to School Event 2 for 1 (Non-branded) + upgrades Branded 20-25% off Ray Ban etc..
- 15. Importance of Social Media Traditional Advertising Newspaper, $5,500 Windsor Star/Online 3 days, ¼ pg./colour ad, banner, front page) 1 day Website Take-Over (ads all over) Lawn Sign Ads, $100
- 16. Importance of Social Media Facebook Spend $399 $290 Facebook Advertising $109 Promoted Post - Ray Ban 1,100 clicks, 125 to webpage ad/promo, 56 new likes
- 17. Importance of Social Media Results ● 71 new patient exams booked ● $85,000 in revenue from Social Media ● Overall sales for 2 days $100,000 ● 5870 Likes - most in North America
- 18. How to get 5800 Likes? Give Stuff Away!
- 20. Social drives Search Over 200 factors in Google’s Search Algorithm
- 22. Instagram Instagram is a mobile photo- sharing app and social network. On instagram you are selling an ‘experience’ If you wear our glasses you will become ___________ Great example:@seeandbeseen
- 24. What is Twitter? Digital Conversations It is a social platform for individuals to have digital conversations to one another about common interest. Twitter Definitions 1. Tweet - Max of 140 characters long, tweets can be videos, photos and text 2. Followers - people that subscribe to what another is tweeting about 3. Following - opposite of a follower, to keep informed on what another is tweeting about
- 25. Tweet Comparison The power of the #hashtag. Two tweets, very different reach
- 27. Pinterest Pinterest is a platform that allows users to share and save content to virtual collections called boards
- 28. Online Reviews
- 29. Online Reviews 80% of consumers trust reviews as much as personal recommendations
- 30. Online Reviews 92% of consumers now read online reviews…...8% don’t
- 32. Which Types of Businesses Doctors / healthcare #2 most searched business after restaurants
- 33. Star ratings…..important? Star rating is the #1 factor used by consumers to judge a business
- 34. Oh FCUK a bad review! What do I do?
- 35. Don’t do this
- 36. Hug Your Haters
- 37. Embrace complaints Haters are not your problem……. Ignoring them is. Choosing to stay silent speaks volumes.
- 38. Why do people complain They have a legitimate concern This is an opportunity not a problem
- 39. You want negative reviews Positive reviews tell you something you already know. Negative reviews tell you something you don’t know.
- 40. Social complaints / a spectator sport The onlookers are just as important as the hater
- 41. Haters the canary in the coal mine Remember 95% of disgruntled patients never complain, so for every 1 hater on social media there are 19 others who simply went to your competitor.
- 42. Tony Hsieh - Founder Zappos The best measure of a person is not when things are going well but when things are going poorly.
- 43. How to respond - with F.E.A.R
- 44. Is there any legal justification to the idea of never saying sorry? Can you say sorry? In the words of George Bernard Shaw, “if that’s the law, then the law is an ass”
- 45. Hootsuite - Your Social Mgmt Dashboard
- 46. Social Media Practice Management The best social media strategy you can use is one that you can follow! Start with 1 channel. Then add more using Hootsuite.
- 47. Thanks for listening 1) The Importance of Social Media 2) Social Channels 3) Reviews 4) Managing Your Social Media Channels
- 48. Link for slides: bit.ly/eyereccomendsocial Keep in touch: jeff@socialpractice.ca justin@socialpractice.ca Thanks for Listening
- 51. Agenda 1) 2) Open this link on your phone or computer, ask or up/down vote questions: goo.gl/slides/khc4
- 57. 50% of what people search has local intent.
- 58. Changes to Google Search
- 59. Changes to Google Search
- 60. The new YP’s Better Search Visibility Ever wondered why some businesses you search for are featured in a high visibility panel?
- 61. Paid Free
- 62. Free
- 63. Manage your listing via your smartphone Display More Useful Information ● Business description ● Hours ● Busy periods ● Call now button
- 64. Analytics ● Phone calls - Days of the week ● Where visitors are coming from ● Visits to your site - Paid vs Organic ● Keywords used to find your site
- 65. Facebook What we will cover: ● Importance of Facebook ● Trick out your Facebook Page ● Contests ● Boosting posts / Advertising ● Insights
- 66. Importance of Social Media $399 Facebook Ad Spend Approx $85,000 in sales
- 67. Cover photos are: ● Inspirational ● Engaging ● Warm Cover Photo
- 68. Create Great Cover Photos Online graphics design tool with very quick learning curve
- 69. Ready to use Cover Photos doctorsofoptometry.ca eyerecommend.ca
- 71. Get stuff done for $5.00 Online marketplace for all of your graphic design needs
- 72. Get stuff done for $5.00
- 74. Call to Action Button
- 76. Social influencers - find them
- 77. Social influencers - partner
- 78. Ready to use Posts In the words of Olivia Newtown John - let’s get physical, physical! doctorsofoptometry.ca
- 80. Analysis of 100+ Facebook Brand Pages around the world with more than 48 million total fans conducted in February 2014 Reachpocalpyse
- 81. 1. Timeline Contests 2. Gated - App
- 83. Boost Your Successful Posts Demo
- 84. Boost Options
- 85. Facebook Insights - Basics
- 86. Watch Spikes Facebook Insights - Basics
- 87. Clicking on a spike pulls up the post Facebook Insights - Basics
- 88. Facebook Insights - Basics
- 89. Facebook Insights - Basics
- 90. Link for slides: bit.ly/eyereccomendsocial Keep in touch: jeff@socialpractice.ca justin@socialpractice.ca Thanks for Listening