Weitere ähnliche Inhalte Mehr von Justice Mitchell (20) When Your Online Contest Goes To Hell.1. When Your Online Contest Goes To Hell.
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3. Why Print Subscriptions Are The Devil’s Offspring
• You’re online content is adequate at best
• You sell every square piece of negative space with an ads
• You get me to bite ...
My nightmare begins.
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4. Oh Neat, Popular Mechanics! I remember them! They had that ad on how to make a hovercraft!
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5. What’s this? $10k in tools?!? I have a penis, I’m doomed!
<fights urge> Must Click. </fights urge>
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6. Simple enough.
Billiards rules explicitly state
that one foot must remain
on the floor. Someone’s
very naughty .
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7. Yeah, yeah, yeah, whatever!
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8. Winner! Of a subscription! Wait. WTF?
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9. At this point your contest has gone to hell
• You pulled a bait and switch
• I’m shocked
• I search for the next 15 minutes for a phone number to call
• I have to go to your parent company’s website to get the editor’s email
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10. Hey, I wanted to register for a thing, not buy a thing!
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11. Uh oh, your WOT rating is RED out of the gate.
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12. Do you understand sentiment and what it can mean for your brand?
• Clearly you’re failing
• While most people are not ranking and optimizing social, but they know when they’re
screwed none the less
• Brand loyalty is more fragile than ever
• Great customer service = great customer loyalty
• Auto responding with a script might as well be no response at all
but let’s go back to our story ...
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13. Where am I supposed to go?
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15. Wait? What? I have to login again? FINE! At least I know my email and ZIP.
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16. This is why you will fail.
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17. Where I’m at now:
• I’m angry
• I’m confused
• I’m still (at this point) getting a subscription to a magazine I NOW don’t want
• I’m ready to tell on you :)
Now your nightmare begins.
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18. Meh. I hope you never sell another hovercraft!
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19. Questions & Statistically Probable Answers
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