Here's a quick checklist of things to keep in mind when creating a logo. Additionally, this document serves as an education to businesses that are using an advertising or design service for this production.

1. Logos & Identities
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2. What are the requirements?
• Your identity should tell people what to expect?
• Are you fun? Serious? Consumer-oriented?
• Are you a product, service or education/consulting?
• What is the tone and vibe of your company?
• Is your identity unique to your marketplace?
• Does it need to be?
• Do the colors and fonts speak to the demographic of your clientele?
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3. What goes into a brand logo?
• It should work in black and white (reversed on black), grayscale and in color.
• It should read well if it’s presented small (business card) or large (outdoor signage).
• It should work on an array of promotional items (fliers, shirts to automotive wraps).
• Usually your logo should say who you are without needing a typeset detail.
• The colors you use should tell everyone instantly if you are the right fit for their needs.
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4. What goes into a typeset?
• Picking a font to match your consumer interests is as important as the logo.
• A font’s size, color and relation to your logo tells people who you are.
• Legibility of the font is critical.
• Some fonts are beautiful but hard to read.
•
Fonts have visual “VOLUME.” How loud or soft do you want to be?
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5. Process Examples: “Read This To Me”
• The company provides copyrighting/proofing services to businesses & individuals.
• Must be: Fun, hip, unique and charismatic.
• Must not be: Conservative or too serious.
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6. Process Examples: “Read This For Me”

7. Process Examples: “Read This For Me”

8. Process Examples: “Read This For Me”

9. Process Examples: “Read This For Me”

10. Process Examples: “Read This For Me”
READ
this for me.
READ
!"#$%&'(%)*+
READ
this for me.

11. Final: “Read This For Me”

12. Process Examples: Enrique Fraga
• Client is an individual looking to establish a personal brand.
• Client performs massage therapy, acupressure and holistic healing.
• Identity and font must be: masculine, clean, powerful and engaging.
• Must not: look like all the other massage services.
• Does not want: “Zen” like
• Does not want: “New Age”

13. Process Examples: Enrique Fraga
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14. Process Examples: Enrique Fraga
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15. Process Examples: Enrique Fraga
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16. Process Examples: Enrique Fraga
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17. Logo Breakout: Enrique Fraga
MARKS: OPTION 1. OPTION 2. OPTION 3.
MARKS W/TYPE:
ENRIQUE FRAGA
ENRIQUE FRAGA
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18. Logo Breakout: Enrique Fraga
MARKS: OPTION 1. OPTION 2. OPTION 3.
MARKS W/TYPE:
ENRIQUE FRAGA
!"#$%&!'(#)*)
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19. Logo Color Detail: Enrique Fraga
MARKS: OPTION 1. OPTION 2. OPTION 3.
OPTION 4. OPTION 5. OPTION 6.
MARKS W/TYPE:
!"#$%&!'(#)*)
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20. Final: Enrique Fraga
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21. Process Examples: Evolve Bikes
• Client wants to create a unique brand representing the evolution of cycling.
• Client wants the logo to show that they are sustainable.
• Must be: Clean, fast, futuristic.
• Must not be: Soft, conservative, or look like a neighborhood bike shop.

22. Process Examples: Evolve Bikes
option 1: identity option 1: mark
option 1: identity w/detail

23. Process Examples: Evolve Bikes
option 2: identity option 2: mark
option 2: identity w/detail
BICYLES CELEBRATION FLORIDA BICYLES CELEBRATION FLORIDA ELITE PEDDLE POWER
CELEBRATION FLORIDA

24. Process Examples: Evolve Bikes
option 3: identity option 3: mark
option 3: identity w/detail
! "#"$!% B I CYC L E S . E- CYC L E S BIC YC L E S . E- C YC L E S
"!$&'()*+,-.$+'*/( C E L B R AT I O N F L O R I D A C E L B R AT ION F LOR I D A

25. Process Examples: Evolve Bikes
option 4: identity option 4: mark
option 4: identity w/detail
bICYCELS eCYCELS !"#$#%&'
B I C Y C L E S #&%&!()*"+,
CELEBRATION FLORIDA
-%+(".)
CE LE B RATION FLOR I DA

26. Process Examples: Evolve Bikes
option 5: identity option 5: mark
option 5: identity w/detail
BICYCLES
ECYCLES
BICYCLES
CELEBRATION FLORIDA BICYCLES . ECYCLES . CELEBRATION FLORIDA
CELEBRATION
FLORIDA

27. Process Examples: Evolve Bikes
option 6: identity option 6: mark
option 6: identity w/detail
B I C Y C L E S ! " # $ # % & '
CELEBRATION FLORIDA #&% &!()*"+,-.%+("/)

28. Process Examples: Evolve Bikes
option 7: identity option 7: mark
option 7: identity w/detail
B I C Y C L E S !"#$#%&'
!"#"$%&'()*++,#)%(-&
!"# "$%&'()*++,#)%(-&

29. Process Examples: Evolve Bikes
option 8: identity option 8: mark
option 8: identity w/detail
BICYCLES BICYCLES
CELEBRATION FLORIDA CELEBRATION FLORIDA

30. Logo Color Detail: Evolve Bikes

31. Logo Detail: Evolve Bikes

32. Final: Evolve Bikes

33. Takeaways:
• Your logo should be able to evolve.
• Your logo should tell people who you are.
• Your logo should work with or without type.
• Your logo should reflect your brand essence.
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34. Thank You
Who is Big Block Studios?
Big Block Studios (BBS) is a virtual consortium BigBlockStudios.com
of advertorial, interactive, social media, video
and marketing professionals founded in 2000. Contact: Justice Mitchell (CEO/ECD)
We create some of the Web's most compelling
content through the use of storytelling and @justicemitchell
preeminent design services.
407-929-8918
We assign a unique, hand-picked group of
creative professionals to each project. That team
is responsible for development, nurturing and
ongoing maintenance of all project elements.