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"Personal Branding" - The Marketing Of You

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Justice Mitchell
Justice Mitchell

Originally created to speak the student body of the University Of Central Florida's communication and advertising department. This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.

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Personal Branding - The Marketing of You © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
What is a Brand? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Elements of a Brand Logo Buzz/WOM Product Service Culture Style © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
http://bit.ly/harleycreed © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Essence of a Brand © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
BEING A F@#$!%G BADASS © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
What’s the DNA of Brand Essence? • Personality • Category • Promise • Lifestyle • Expectation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
You The Brand. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Elements of the Brand: YOU Voice Expertise Your Look Mantra Size © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Elements of the Brand: Voice Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 2.7 Billion
Elements of the Brand: Expertise Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 8.3 Billion
Elements of the Brand: Look Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 150 Million
Elements of the Brand: Mantra Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 50 Million
Elements of the Brand: Size Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 33 Billion
Self Branding in Your Career... © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Every Day in the Business World • Someone wants your job • You are being evaluated • Your work and ability are being discussed (internal/externally) • Loyalties, trends, customers/clients, demands and the economy are changing daily • Your industry, products and competitors are evolving What makes you different from everyone else? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Youvertising. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
What Do You Have to Advertise You? • Business cards? • Marketing and Promotional Material? • A website or blog? • Have you written a book? In today’s climate, it’s never enough. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Do You Own You? • Google yourself • Do you have a page rank? • What images are you finding? • If not, what do you do now? What makes me want to hire you? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
It’s Your Business. It’s Your Money. It’s Your Reputation. Who Would You Hire? Personal Professional © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Me. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
The Powerhouse. Channels to watch: • Favo.rs • Branch Out • ReferralKey • eLance • BeKnown Resume: Groups: Answers: Alumni: Jobs Board: • Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be • Make sure it conveys apply to your career the questions • Present your brand for timely your brand essence • Be authentic and smart • Support your answers entrepreneurial alums • Follow directions for • Convey your brand using when you post with links consideration submitting to each job only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover- your career conversations work, but don’t sell letter for each job posting yourself only to show you understand their brand © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
What Are You Saying Where? Blogs: YouTube: Twitter: Facebook: Google+: • Topical content • Rich keyword • Content based on • Younger audience • Smaller, more • Distributed across descriptions for SEO audience type, product & • Communities and groups professional and tech- channels • Detail content related to demo • Campaign connections savvy audience • PR, articles & alerts other articles as value- • Understand lexicon • Apps, modules and • Brands still in fertile add • Keep constant robust commerce ties development within different content channel © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Where Do You Score? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
LISTEN © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
What Are They Saying Where? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
“The Shocking Math” Customer On The Phone: 1 Twitter: 75 Facebook: 175 Blog Subscribers: 1,000? 10,000? 100,000? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Your Core Motivation: Would You Hire You? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Selling Yourself. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Construct Your Personal Brand’s Business Plan • Primary Motivation • Money • Status • Non-Profit, Philanthropic, Foundations? • Quality leverage • Social Graph - Your “F3”: Friends, Fans & Followers • What’s You Threshold • Salary • Benefits (insurance, travel, stock options, partnerships) • Exposure (status, title, public facing) • Create your own brand Commandments - then live and die by them. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Commitment To Your Personal Brand. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED

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"Personal Branding" - The Marketing Of You

  • 1. Personal Branding - The Marketing of You © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
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  • 9. Elements of the Brand: YOU Voice Expertise Your Look Mantra Size © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
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  • 12. Elements of the Brand: Look Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 150 Million
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  • 14. Elements of the Brand: Size Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 33 Billion
  • 15. Self Branding in Your Career... © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 16. Every Day in the Business World • Someone wants your job • You are being evaluated • Your work and ability are being discussed (internal/externally) • Loyalties, trends, customers/clients, demands and the economy are changing daily • Your industry, products and competitors are evolving What makes you different from everyone else? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 17. Youvertising. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 18. What Do You Have to Advertise You? • Business cards? • Marketing and Promotional Material? • A website or blog? • Have you written a book? In today’s climate, it’s never enough. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 19. Do You Own You? • Google yourself • Do you have a page rank? • What images are you finding? • If not, what do you do now? What makes me want to hire you? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
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  • 22. The Powerhouse. Channels to watch: • Favo.rs • Branch Out • ReferralKey • eLance • BeKnown Resume: Groups: Answers: Alumni: Jobs Board: • Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be • Make sure it conveys apply to your career the questions • Present your brand for timely your brand essence • Be authentic and smart • Support your answers entrepreneurial alums • Follow directions for • Convey your brand using when you post with links consideration submitting to each job only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover- your career conversations work, but don’t sell letter for each job posting yourself only to show you understand their brand © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 23. What Are You Saying Where? Blogs: YouTube: Twitter: Facebook: Google+: • Topical content • Rich keyword • Content based on • Younger audience • Smaller, more • Distributed across descriptions for SEO audience type, product & • Communities and groups professional and tech- channels • Detail content related to demo • Campaign connections savvy audience • PR, articles & alerts other articles as value- • Understand lexicon • Apps, modules and • Brands still in fertile add • Keep constant robust commerce ties development within different content channel © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 24. Where Do You Score? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
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  • 27. “The Shocking Math” Customer On The Phone: 1 Twitter: 75 Facebook: 175 Blog Subscribers: 1,000? 10,000? 100,000? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 28. Your Core Motivation: Would You Hire You? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 29. Selling Yourself. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • 30. Construct Your Personal Brand’s Business Plan • Primary Motivation • Money • Status • Non-Profit, Philanthropic, Foundations? • Quality leverage • Social Graph - Your “F3”: Friends, Fans & Followers • What’s You Threshold • Salary • Benefits (insurance, travel, stock options, partnerships) • Exposure (status, title, public facing) • Create your own brand Commandments - then live and die by them. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
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