The benefits of releasing press releases online

1. The benefits of online press releases From the Just Search Content Team

2. Press release attributes Unlike advertising, press releases are viewed as informative and an authorities, as they are not ‘paid for’ advertising Provide publicity of any company news or events Raise brand awareness at the launch of any new product or service

3. Online vs traditional releases Unlike traditional press releases, online releases reach their target audience immediately, on the same day of distribution Once published online, they provide traffic from popular sites across the web back to the clients site They build web reputation and improve natural traffic

4. Online vs traditional releases High resolution images of a company logo or specific product can be includedto support the release Online releases can be optimised with links back to a product page Social media users and bloggers can also be targeted

5. Targeting news groups Online distribution can target well known, popular news websites like Google News to increase potential coverage News sites are regularly ‘scraped’ by online journalists looking for relevant stories to report

6. Industry targeted distribution Relevant newspapers, magazines and journals are also targeted in the distribution, so conventional press coverage may also be achieved Clients can specify their ‘hero’ titles which are the clients preferred magazines or websites that are most relevant to their business

7. Online reporting benefits Online reporting tracks the coverage obtained on the web within the first important few weeks after distribution The simple and effective way of showing the is via the supply the url’s of any sites which used the press release Magazine coverage can take longer to retrieve and collate due to publication’s lengthy lead times