Creating custom designs in CAD details the workflow Lee Krombholz uses to create custom designed jewelry for his customers all over the world.

1. Discover how you can use CAD to draw a customer into the design process and ultimately create a custom piece that captures that customer’s individual style—delivering maximum satisfaction. Creating Custom Designs in CAD

2. Introduction: Lee Krombholz

3. Today's presentation: Deciding which design/ manufacturing method to use Today’s focus CAD/CAM A study of the design processes I use How to draw people into the process How to confirm satisfaction along the process Managing expectation The experience

4. Advantages to CAD/ CAM Ability to check in with the customer during the process The pace of the process Ease of change during the process Reusing design elements (signature style) Flexible approach (Geek to creative)

5. Goal: Customer satisfaction While CAD/ CAM can aid in making absolutely beautiful jewelry, without satisfaction from the customer, it is pointless!

6. Encourage Appointments Defying our customers natural instincts

7. Style Discovery Discerning your customer’s hidden style http://www.krombholzjewelers.com/sd/index.cfm

9. Stylish This style we call classic with a flair. This style is fairly timeless, with just enough detail to make it different.

10. Trendy Trendy is the style for those who love fashion. It includes the newest looks and styles. This tends to be a moving target, so you need to be ready to constantly change and update this style.

11. Modern Antique This style intertwines the past with the present. It is typically made in white gold or platinum and has detail of jewelry made in the early 1900’s. This style is typically ornate and detailed.

12. Period Style Period style is the style for people who are antique enthusiast. The people who feel comfortable in this style category usually pick one period of time and collect that style. We also design new jewelry from those various historic periods.

13. Contemporary This style can be described as clean, flat and at time industrial. Contemporary style is not ornate and does not have added detail

14. Eclectic The eclectic style pulls from various styles, periods and worlds. It often mixes styles, periods and design from around the world in the same piece. I love to design for this person because they are very flexible and often desire something different.

15. Listening One of the hardest jobs of a designer is to ask the right questions and then listen. Turning off our “designer mind” to listen to the customer.

16. Listening- redesign Trying to understand the important factors Is it sentimental? What are the most important parts to include? Is the price going to be important? Is timing an issue? Any baggage? How difficult will this person be to please?

17. Listening- new design Trying to understand the important factors What is the focus of the design? How will this jewel be used? Is the price going to be important? Is timing an issue? Any baggage? How difficult will this person be to please?

18. How to be honest A conversation about expectation and limitations

19. How to be honest: Managing expectation If you have listened well, you understand what is important! Are there serious design limitations? Are there serious quality limitations? How important is the timing and will it fit into your schedule?

20. A rough estimate This can save a lot of time and continues to manage expectation

21. Rough Estimate How long will the design process be? Is there baggage that will make this customer more challenging? Will the timing of the job fit into your schedule? Is the design something you want to do and can you use the design in the future?

22. Design time Check some design thoughts with the client

23. Design time Quick check on some of your design thoughts Narrow down the design as much as possible Can you see one clear direction or do you need more time? How much freedom are you given?

24. Render delivery What is the most effective way to show and explain the design

25. Renders How fully do you need to develop the design and render? What are the common question that people have and how to manage their expectations? E-mail or appointment Flourishes

26. Renders

27. Renders

28. Renders

29. Renders

30. Renders

31. Use of scale models in the process. Checking in on the communication Wax models

32. Show the polished casting Why this might be helpful

33. Presenting the final jewel You have planned a long time for this moment

34. Presentation In advance, express satisfaction Make an appointment Get comfortable in good light, jewel boxed and visible Conversation, build suspense Unveiling

35. Follow up Thanks you and checking in on satisfaction

36. Follow up Thank you note (one way communication) An email or phone call Asking for referrals (internet posted referrals- Citysearch.com)

37. Unveiling and satisfaction

38. Question?