Catriona Ayre, digital community specialist at JustGiving, presented at CharityComms's Social Media Campaigns I wish I'd Done. Catriona choose 'Love has no labels'.

1. Catriona Ayre
JustGiving

3. What can we learn?
Storytelling creates emotional connections
A positive message moves people to take action
User generated content gives people a voice

4. 1. Storytelling
creates
emotional
connections

5. 2. A positive
message
moves people
to take action

6. 3. User
generated
content gives
people a voice

7. “Before anything else, we’re all human.
It’s time to embrace diversity and help
end bias. Spread the word.
#LoveHasNoLabels”