An infographic on whether Slacktivism is a monster or myth. Download our whitepaper and decide for yourself.

1. myth!
it’s a
SLACKTIVISM:MONSTER OR MYTH?
#SXSW
What is Slacktivism?
“The #WakeUpCall selfie: just another
egotistical celebrity stunt for ‘charity’”
All talk and no impact. Where a light action to
show support for a cause, such as signing an
online petition or posting a selfie on Facebook,
replaces that of a more substantial one, such as
making a donation or volunteering.
raised for ALS
$100M
#icebucketchallenge
#nomakeupselfie
#SmearForSmear
raised for
cancer charities
increase in visits to
Jo’s Cervical Cancer
Trust’s website
$12M
41%
$$
it’s a
raised on JustGiving
from Facebook in 2014
$108M
People who
share to social networks
are 4x more
likely to donate
“A ghastly, narcissistic, freakshow,
combining the worst elements of
social media self-love and celebrity worship
with armchair feelgood clicktivism”
1.2m people joined the
Save Darfur Facebook
campaign but ‘contributed
no money to it’
monster!
SLACKTIVISM:
So is slacktivism a monster or myth?
Read our whitepaper and decide for yourself.