1. Focus on Funding
A guide to online and mobile giving
Sally Chambers
@salleeann
sally@justgiving.com

2. About JustGiving
We believe everyone is naturally
generous and people give when they can.
Our founders – Zarine Kharas and Anne-
Marie Huby – pictured a world where giving
was easier, more enjoyable and inspiring. In
2001 they founded JustGiving and started to
make it happen.
We’re proud to say we’ve been growing
the world of giving ever since investing
our fees in world-class technology and
helping raise over £1 billion for thousands of
charities and local causes.
We’re creating a future where donating is
so inspiring that it becomes part of everyday
life. Where giving is a given.
We’d love you to join us.

3. What we’re going to cover today
1. Online and mobile giving – why bother?
2. Why JustGiving?
3. Key tools
4. The new fundraiser
5. Joining JustGiving – how it works
6. New! JustGiving Local

4. Online and mobile giving – Why bother?
You'll raise more money
 People are more generous when they give through a
website. The average online donation is £30, compared to
£15 offline.
You’ll make it easy for people to give
 50m mobile phone users are ready to give instantly and
spontaneously
You’ll benefit from automatic Gift Aid reclaim
 A whopping 85% of online donations are eligible for Gift
Aid, compared to only 43% offline.
You’ll be where the people are
 A third of people on JustGiving find us through social
networks.

5. Why JustGiving?
You can trust us with your fundraising because we’re experts in giving
 We have more than a decade‟s experience in online giving.
 All of our fundraising tools are built with this expert knowledge, so you‟re in safe hands.
Automatic Gift Aid reclaim
 We automatically reclaim Gift Aid on your behalf – no paperwork for you and an extra
25% on every eligible donation.
It's easy for your supporters to raise more
 We‟ve developed tools for anyone to support your charity at the click of a button. And if
your supporters need any help, they can call or email us any day of the week.
You’ll have all the tools you need to fundraise all year round
 Our ongoing investment in world-class technology means your charity automatically
benefits from the latest fundraising – such as text giving, facebook fundraising and
direct debit donations.

6. Key tools – Your mini website on JustGiving
This is your charity‟s dedicated area on
JustGiving – it‟s just like a mini
website.
Promote this profile to your community
so potential supporters can easily find
your charity online.
Here they can make a donation, set-up
a monthly direct debit or create a
fundraising page.
A third of people on JustGiving find us
through social networks, and they‟re
looking for charities to support!
e.g. www.justgiving.com/girlguidinguk/donate

7. Key tools – Fundraising pages for your supporters
However they are fundraising – running a
marathon, holding a bake sale, collecting
2
donations instead of birthday presents –
your supporters can raise money with a
fundraising page on JustGiving.
1. This is where they can explain how and
why they‟re fundraising 1 3
2. The page can be shared on social
media in a single click
3. Your charity features prominently 4
4. Family and friends can make an online
or text donation, as well as leave a
message
e.g. http://www.justgiving.com/Kevin-Moloney1

8. Key tools – Your Facebook presence
This is a first – we‟ve developed apps that
enable people to donate without leaving
Facebook.
We have an app for your charity, so you can
add it your organisation‟s Facebook page and
receive donations..
And one for your fundraisers, so that their
friends can sponsor them.
Why important?
 68% of the UK population is on Facebook.
 In May 2012, 32% of donations came from
Facebook, a 130% year on year growth!

9. Charity case studies – Our top 5 Facebook timelines
1) Handicap International UK – For smart use of the „About‟ and „Featured app‟ sections
http://blog.justgiving.com/charities/top-five-charity-facebook-timelines/

10. Charity case study – our top 5 Facebook timelines
2) Macmillan Cancer Support – For getting creative with the timeline feature
http://blog.justgiving.com/charities/top-five-charity-facebook-timelines/

11. Charity case study – our top 5 Facebook timelines
3) Blue Cross – For highlighting and promoting interesting content
http://blog.justgiving.com/charities/top-five-charity-facebook-timelines/

12. Charity case study – our top 5 Facebook timelines
4) Meningitis Research – For using the new cover photo feature
http://blog.justgiving.com/charities/top-five-charity-facebook-timelines/

13. Charity case study – our top 5 Facebook timelines
5) War Child – For using an email application to encourage newsletter sign-ups
http://blog.justgiving.com/charities/top-five-charity-facebook-timelines/

14. Key tools – Appeal pages
An appeal page enables your charity
to raise funds for a specific occasion, 1
project or cause, such as a new
minibus.
3
1. This is where you can explain what
you‟re raising money for
2. Add text, photos and video to
encourage people to donate 2
3. See at a glance how much has 4
been raised
4. Supporters can make an online or
text donation and leave a message
5. You can add updates on progress 5
and say thank you
e.g. www.justgiving.com/5thWorcesterParkMinibus4

15. Key tools – Buttons and widgets for your website
Buttons Donation widget
We have a ready-made set of buttons that Or you use our donation widget so people
you can pop on your website and emails. can donate without leaving your website.
Direct them to your profile on JustGiving to
donate or make a fundraising page.
Whyimportant?
Why important?
Charities using JustGiving buttons on their e.g.
website raise 58% more than charities that www.hibbslupustrust
use links. .org/donate/

16. Charity case study – Appeal pages and buttons
A charity that recognises the impact of
buttons is The Neuroblastoma Alliance
UK. It is running an appeal to raise
enough money to pay for life-saving
treatment for six-year-old Ryan.
Ryan‟s Mum put a donate button on
every page of the blog – helping
supporters donate to his appeal page
quickly and easily. Ryan‟s appeal page
has now raised over £96,000.
“Buttons are much clearer to see on our
web pages than complicated links and
Click here to download
there‟s less confusion from our this case study
supporters, which saves us time.”
Fundraising co-ordinator,
The Neuroblastoma Alliance UK

17. Key tools – text donations
JustTextGiving by Vodafone is the UK‟s
first free text donation service
 You receive 100% of every donation
 Over 50m mobile users in the UK
empowered to give instantly and
spontaneously
 It‟s for your supporters too - they can
receive text donations to their
fundraising pages Click here to find out
more about
 Free marketing materials for your
charity – posters, letter templates
JustTextGiving
and a banner

18. Key tools – text donations + how it works for donors
 They see your charity‟s unique six-digit
code on an advert, poster or banner
 They send a text that includes your
charity‟s code and an amount
(for example, CHAR17 £10) to 70070
 They‟ll then receive a thank you
message and a link to an online form
 Here they can confirm whether or not
they‟re a UK tax payer
 That way, your charity benefits from an
extra 25% through Gift Aid

20. Charity case study – text donations
A charity that has felt the impact of text
donations is Acorns Children‟s Hospice.
It publicised a text code during a
football match and raised £7,500!
JustTextGiving is perfect for events just
like this. It also works well for:
- Cake bake sales
- Bag packing at supermarkets
These days people carry less cash, but
they always have their mobile phone!
Click here to read
this case study

21. The new fundraiser
? ?
? ?

22. The new fundraiser
Social media savvy

23. Then...
From 2005-2007,
email was the main
driver of traffic to
JustGiving.
From the end of
2007, social
networks like
Facebook overtook.

24. People want to give in different places
“You just put it on
“The best thing for me
Facebook and then,
was the link with
before you know it,
Facebook.
boom, you‟ve got lots of
That was the easiest
people on it and you‟re
thing”
getting [donations].”

25. Now...
In 2011 Facebook drove over a million
donors to JustGiving
These donors gave £22 million (with just under £1
million raised alone from mobile Facebook)
Future gazing: By 2015 we estimate 50% of donations on
JustGiving will come from Facebook

26. Social sharing: Greater context, greater reach
 Enabling sponsors to share their
donation creates a viral effect
 Helping their friend (your fundraiser)
to reach more people, with minimal
effort
 By sharing on Facebook they‟re
opening up your fundraisers‟ page to
an even wider pool of people

27. Donations from Sept 2011 to April 2012
£925,817 total
£21.50 average donation
£4.50 value per share
£55,482.48 total
£25.18 average
£1.80 value per share
£21,912 total
£33.87 average
£3.30 value per share

28. Social fundraising – the power of an update
Video share worth
£19
Share worth
£12
www.justgiving.com/Sheila-Turner

29. Action #1
Help your fundraisers raise more through social media by
sending them some of JustGiving‟s tips:
Top ways of using social Top tips for fundraising Raise more by making a
media to fundraise on Twitter video

30. The fundraiser
Social media savvy Mobile user

31. Growth of mobile
% mobile visits to JustGiving
35%
32%
30%
25%
20%
15%
15%
10%
6%
5%
0%
April 2010 April 2011 April 2012

32. Mobile devices are changing the game
% of JustGiving.com traffic coming from mobile devices
35
30 120% YoY increase in
mobile browsing to
25 JustGiving YTD
Other
20
iPad
15 Android
iPhone
10
total
5
0

33. Who do you want to be?

34. Mobile optimisation is really important
Your fundraisers and their supporters deserve the best

35. What to do when online is not an option?
JustTextGiving by Vodafone

36. Action #2
Encourage your supporters to set up a text code on
JustGiving and send them tips on how to use it:
How to set up a text code 5 text fundraising tips

37. The new fundraiser
Social media savvy Mobile user
In Memory motivated

38. In Memory growth on JustGiving
 31% growth between 2010
and 2011
31%
 Donations are 40% higher
than average
20%
 12% of fundraising in 2012 49%
has been linked to In
Memory 57%
 The top 3 categories are:
1. Running/marathons
2. Other Occasions
3. Walks

40. JustGiving In Memory Collection

41. Action #3
Identify which supporters are raising money in memory. How
can you tailor your comms to these supporters?
Based on our research, we suggest:
 Using the data available to tailor
your approach
 Talking to them!
 Offering them as much support
as possible

42. The new fundraiser
Social media savvy Mobile user
In Memory motivated Employee

43. £25m raised by companies on JustGiving in 2011

44. Fundraisers want to run with their colleagues
 Branding
 Quick and easy to set up
 Reporting
 Teams
 League tables
 Multi-charity partnerships
 Long term partnerships
 Employee choice of charity

45. Help your corporate partners raise more
“JustGiving‟s Company Fundraising profiles are
absolutely brilliant and we recommend them to
all our corporate partners. I don‟t think we would
have raised as much money as we have without
it. When we mention JustGiving to our partners,
their faces light up - they love it.”
- Macmillan

46. Action #4
Are your corporate partners one of the 270 companies who
already have company profiles on JustGiving?
If yes – you can encourage
your fundraisers to
connect to their company.
If not, put them in touch
with JustGiving and we
can help them set up a
Company Fundraising
profile.

47. Joining JustGiving – how it works
Investing in technology can be too
expensive and risky for many
charities. For £15 a month, plus
a 5% fee on each donation, you get
access to all these tools –
completely risk free.
1. Register your details at
www.justgiving.com/charities.
We‟ll then email you a few simple forms
to fill-in.
2. Fill in the forms and pop them in the post
to us.
3. Once we receive your completed forms,
we'll have you registered on JustGiving • Online support:
within 24 hours http://just.ly/charity-support
• Email: charities@justgiving.com
• Phone: 0845 078 2065

48. Alternatively, register for a free JustTextGiving account
www.justgiving.com/justtextgiving/charity-non-members

49. New! JustGiving Local
www.justgiving.com/en/local