This document provides guidance on writing persuasive texts such as leaflets. It emphasizes the importance of understanding the purpose and audience for a persuasive writing piece. The document outlines key questions writers should ask themselves, such as "Why am I writing?" and "Who is going to read it?". It then discusses features of persuasive writing like connecting with the audience, using facts and appeals. The document provides planning templates to help structure ideas and writing, including sections for slogans, introductions, images, facts, appeals and contact details. It stresses the importance of planning, adapting to the target audience, and using paragraphs to convey ideas to the reader.

1. Persuasive Text:
Create at leaflet
By Linda Buckmaster

2. “Why am I
writing? What
is my aim?”
Clueless! “Who am I
writing to?
Who is going
to read it?”
This is YOUR
PURPOSE
This is YOUR
AUDIENCE
When you write, you need to ask yourself
these questions.

3. The purpose is key to your writing.
Example
Write a leaflet
for teenagers
in which you
persuade them
the benefits of
not smoking.

4. Let’s look at the features of different types of
persuasive writing…
Audience

5. Can you identify the type of audience the following images are aimed or
targeted?

6. What’s the point ..?
Where to start ..?
Connectives that explain your views
Did you know ..?
It’s a known fact ..!
End it ...!
Beware of
imitations!
Get the
real deal!

7. Structuring ideas
Organise your ideas into a sensible order that
allows your writing to flow .....
Using the planning list and frame for a leaflet
can be very helpful:
Let’s start....

8. Planning list
• My leaflet is about ..
• The purpose is to ...
• The audience will be ...
• The facts about my topic that I
intend to use in my presentation
are:
• I will use the following images:

9. 1. Writing frame for a persuasive presentation
Slogan/logo
Introduction
Image
Caption
Facts about the topic

10. 2. Writing frame for a persuasive presentation
Appeal
Image
Directions – what the reader should do
Contact details

11. Miss Marks
The Examiner
Mistakes to avoid ......
Don’t forget to plan out
the key areas you intend
to cover.
Look carefully at the
target audience you are
writing for and adapt your
writing accordingly.
Remember to have well
developed paragraphs to
enable you to convey your
writing ability to the reader,
in this case me (the
examiner).
Plan and draft writing
Wt/L1.1
Present information in a
logical sequence, using
paragraphs where
appropriate
Wt/L1.3
Use format and structure
for different purposes
Wt/L1.5
Use language suitable for
purpose and audience
Wt/L1.4

12. Peer Assessment
Look back through the writing. Write
a list of all the things you thought
your partner did really well. Include
things linked to the objectives, but
also include things that were not.
Write a list of everything s/he did
right. Give examples.

13. On Your Post-It
Two Stars & A Wish
Something new you have learnt?
Something you enjoyed in the
lesson?
What were you unsure of in the lesson?

14. Linda Buckmaster
itrackred.com
scoop.it/lindabuckmaster
pinterest.com/itrackr
http://ccmixter.org/files/hisboyelroy/430 music