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Interactive  Management Juno Kughler Carlson (909) 809-9392 juno@junokughler.com http://www.linkedin.com/in/junocarlson
My Strengths I tend to be a  . . .  ,[object Object]
Tinkerer
Creator
Mentor
Visionary
Insomniac
Internet Addict
Storyteller
Photographer
Researcher
Champion of the underdog
Pretty darn nice person,[object Object]
“Juno is always looking for new opportunity and ways to improve. She has presented many innovative ideas and then has been directly responsible for implementing those ideas with her team.” Ginger Neal, VP Multimedia & GM Niche Publications, Press Enterprise Project Manager Social Media Manager Social Media Trainer Business Developer Sales Trainer Columnist Blogger Copy Writer Recruiter Researcher Content Developer “Juno is constantly finding and testing new applications and systems to help improve our products. She's a gifted artist and brings that creativity to her work with The Business Press by continually brainstorming with the team to come up with new ways of keeping the products relevant, engaging and interesting.” Carrie McDermott Interactive Content/Programming Web Editor The Press Enterprise “Juno has proven to not only be a tremendous colleague and resource for high quality business information, but she is extremely fun to work with. She is highly knowledgeable and thorough. I have  an extremely high degree of respect for the quality  of her work and her research. I find myself  learning from her every time we connect.” Eric Tompkins, Owner Tompkins Consulting Group
Who is your audience? People who already know your company and like your brand. Why are they important? ,[object Object]
They are your brand ambassadors to the rest of the world.
They have an extended network of friends they share withWhat do they want? ,[object Object]

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Juno Kughler Carlson - Interactive Management & Social Media

  • 1. Interactive Management Juno Kughler Carlson (909) 809-9392 juno@junokughler.com http://www.linkedin.com/in/junocarlson
  • 2.
  • 12. Champion of the underdog
  • 13.
  • 14. “Juno is always looking for new opportunity and ways to improve. She has presented many innovative ideas and then has been directly responsible for implementing those ideas with her team.” Ginger Neal, VP Multimedia & GM Niche Publications, Press Enterprise Project Manager Social Media Manager Social Media Trainer Business Developer Sales Trainer Columnist Blogger Copy Writer Recruiter Researcher Content Developer “Juno is constantly finding and testing new applications and systems to help improve our products. She's a gifted artist and brings that creativity to her work with The Business Press by continually brainstorming with the team to come up with new ways of keeping the products relevant, engaging and interesting.” Carrie McDermott Interactive Content/Programming Web Editor The Press Enterprise “Juno has proven to not only be a tremendous colleague and resource for high quality business information, but she is extremely fun to work with. She is highly knowledgeable and thorough. I have an extremely high degree of respect for the quality of her work and her research. I find myself learning from her every time we connect.” Eric Tompkins, Owner Tompkins Consulting Group
  • 15.
  • 16. They are your brand ambassadors to the rest of the world.
  • 17.
  • 18. Customer service and support on issues they care about
  • 19. Interaction with and respect from other fans within that community
  • 20. A friendly, knowledgeable company admin who is responsive to them
  • 21. A place where they can offer suggestions and be heard
  • 22. A sense of intimacy and the “inside scoop” on the company
  • 24. Transparency, honesty and accountability“I LOVE having you guys here for our questions. It makes it so much easier to get an answer, even on the off hours. I appreciate you all . . . Seriously!” –a fan from Girl Scouts of San Gorgonio Facebook
  • 25.
  • 26. Many top level national executives are active Twitter users
  • 27. They are a great source of info for breaking news and information
  • 28.
  • 29. Trending news—what are people talking about?
  • 30. Partnerships and alliances with others who share their interests
  • 31. Direct personal interaction with respected community leaders
  • 32. One-on-one customer service and support with a real person
  • 33. Transparency, honesty and accountability
  • 34. Reciprocal promotion and “street credit”
  • 35.
  • 36.
  • 37. Defines who you are as an organization
  • 38. Creates viable networking currency
  • 39. Generates goodwill with your audience
  • 40. Humanizes you as a company
  • 41. Provides story leads for press kits
  • 43. Supplies fodder for social networks
  • 44.
  • 50. Email
  • 55. BlogsGenerally, businesses who find themselves featured favorably in a story will share it in their company newsletter and on their social networks Look for the not so obvious
  • 56.  Hi Tom, I have an interesting story about how the walkie talkie radios we use from BearCom, Riverside were instrumental in helping our Girl Scouts rescue an unconscious hiker who was in a diabetic coma in the San Jacinto mountains. Here's a link to the story.  Please feel free to repost or share this information however you see fit. http://blogs.inlandsocal.com/girlscouts/2010/07/girl-scouts-credit-wilderness.html All best, Juno, Interactive Director, Girl Scouts of San Gorgonio Juno, I can't describe to you the amount of joy/happiness this brings me.  I know we don't really know each other, but I have been in tears for the last 15 minutes.  I have passed this along to my boss and the owners of our company.    Thank you so much for calling me and sending me this.  You have made my day and at least my weekend.

Tom Frank, General Manager, Bearcom Hi Tom,   I felt the same way when I heard the story, and I felt it was important to share it with you.    We have incredible peace of mind knowing that your radios can be relied upon in day-to-day camp operations as well as life-saving emergencies.   I enjoyed talking with you on the phone, and am so happy to get this email. Have a fantastic weekend! Juno, Interactive Director, Girl Scouts of San Gorgonio
  • 57.
  • 58. Help with crisis control and reputation management
  • 59. Identify key supporters and potential partners
  • 60. Learn where your strengths and weaknesses are with your customers
  • 61.
  • 62. Your CEO and other prominent executives
  • 63.
  • 64. Do news searches to find current stories about your company or organization
  • 65.
  • 66.
  • 67. Get the word out about cookies to the general public through the use of shared links.
  • 68. Encourage girls to get creative with their displays and marketing.
  • 69. Help girls sell more cookies through Facebook networking.
  • 70. Gain more Facebook fans!“We sold more through this contest than we ever could had done on our own. It was such a great way to tell people we had cookies! We actually had a lot of people contact us because they had seen Carson’s photo on a friend’s page and wanted to support her.“ -- Tina Schumacher
  • 71.
  • 72. Council and Regional events and trainings
  • 73. Opportunities of interest within the local community
  • 74. Member photo sharing and a main page photo rotator
  • 75. Discussion boards and public and private chat
  • 76. Regional news and information NING Networks
  • 77. A good online community manager . . . Knows how to create a friendly positive environment Encourages member discussion and sharing Is personable, kind and has a good sense of humor Responds to questions and comments as appropriate Provides useful content, resources and information Recognizes potential problems before they become a crisis Can work well with different types of personalities Is the community cheerleader, highlighting member successes Handles crisis situations calmly but firmly according to plan Is adept at bringing out the best in people
  • 78.
  • 79. Upgrading sites with new features
  • 80. Social media promotion & networking
  • 81. Implementing new tools & technologies
  • 83. Dealing with online crisis management
  • 84.