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STILL CONFUSED
ABOUT USING
VIDEO…OR NOT?

VIDEO STATS
Sited in Internet
Retailer (2012), Living
Direct, an online
retailer, found that
videos boosted
conversion
and increased time
on sites by 9%.

WHY SHOULD YOU CARE?

According to MediaPost (2013), 57% of
consumers say that watching product
videos makes them more confident in
online purchase decisions.
.

WORKING WITH A THEME……...5

CONCLUSION & RESOURCES…6

Over half of marketing professionals
worldwide call out video as the type of
content with the best ROI. eMarketer, 2013

According to Internet
Retailer (2012), shoppers
who view video are
nearly 2x more likely to
purchase.

93% of marketers use social media for
business.

According to Multichannel Network (2013),
Video is the top function merchants plan to
add to their ecommerce sites over the next
12 months, with nearly 40% planning to add
video.
According to the Nielsen “Paid Social Media
Advertising Report 2013”, One out of every
seven people in the world has a Facebook
page. Nearly four in five active Internet users
visit social networks and blogs.

More than half of all Americans have a
smartphone, and most of us keep our
phones with us all day. According to
the Nielsen Social Media Report,
almost one-third of 18-24 year olds
even bring their mobile devices into
the bathroom.
90% of information transmitted to the brain is
visual, and visuals are processed 60,000X
faster in the brain than text. (Sources: 3M
Corporation and Zabisco)

JulieWeishaar.com

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Why You Should Care About Video Marketing Some Important Statistics

  • 1. STILL CONFUSED ABOUT USING VIDEO…OR NOT? VIDEO STATS Sited in Internet Retailer (2012), Living Direct, an online retailer, found that videos boosted conversion and increased time on sites by 9%. WHY SHOULD YOU CARE? According to MediaPost (2013), 57% of consumers say that watching product videos makes them more confident in online purchase decisions. . WORKING WITH A THEME……...5 CONCLUSION & RESOURCES…6 Over half of marketing professionals worldwide call out video as the type of content with the best ROI. eMarketer, 2013 According to Internet Retailer (2012), shoppers who view video are nearly 2x more likely to purchase. 93% of marketers use social media for business. According to Multichannel Network (2013), Video is the top function merchants plan to add to their ecommerce sites over the next 12 months, with nearly 40% planning to add video. According to the Nielsen “Paid Social Media Advertising Report 2013”, One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs. More than half of all Americans have a smartphone, and most of us keep our phones with us all day. According to the Nielsen Social Media Report, almost one-third of 18-24 year olds even bring their mobile devices into the bathroom. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) JulieWeishaar.com