This is an introductory presentation for those small and medium businesses who are still not sure if Social Media is for them of even if it has a place in their communications and marketing strategy. It covers the different types of social media networks available and outlines the most popular platforms and their most effective use. It also covers a few niche Social Media networks to illustrate the diversity available and illustrate that there is an audience for any and all businesses. The objective is to demonstrate the wide range of resources available so business owners can make considered decisions and choose wisely.

1. Social Media and
Your Business
Julie Mellors
The Truly Useful Company
07936 287 237
www.trulyusefulcompany.com
enquiries@trulyusefulcompany.com
@TrulyUsefulCo

2. What Social
Media Isn’t
A massive
waste of
TIME

3. What Social
Media Is
A Conversation
Using online applications for :
• Marketing
• Interactive communication

4. Types of Social
Media
• Website
• Blogging
• Micro-blogging
• Image Sharing
• Video Sharing
• Social Bookmarking
• Social Networks
• Other

5. Your Website
Your piece
of the
Internet

6. Blogging
• What is it: short or in depth
commentary on topics of
interest or expertise. Uses
multiple formats - text, photos,
video etc.
• Platforms: Blogger, Tumblr,
Posterous, Wordpress
• Best for: long term
establishment for brand
recognition, as a tool for
outreach, and for opinion and
reputation formation

7. Micro-blogging
• What is it: short, primarily
spontaneous (some
scheduled)comments/links/
photos. Involves discussion,
exchange and interaction
• Platforms: Twitter, Google+,
Orkut (Brazil/India),
• Best for: sharing and
discovering what’s happening
now. Very much operates in
“real time”

8. Image Sharing
• What is it: image hosting site
for photographs, art, graphics
and numerous creative
endeavours
• General: Flickr, Photobucket,
SmugMug, Google+
• Specialist: eg. photography-
500px ; art - deviantART
• Best for: showing off what you
can do/have to offer in pictures.
Sometimes inviting critique and
offering images for sale or
further use

9. Video sharing
• What is it: video sharing
websites for video, short
films, and animation
• Platforms: Youtube, Vimeo,
Vevo
• Best for: demonstrations,
webinars, how-tos, creating a
video library of expertise

10. Social Bookmarking
• What is it: a service that enables
users to organise, catalogue,
save, manage and search for
bookmarks on topics of interest.
These lists are then shared to be
used by others
• Platforms: Digg, Redditt,
StumbleUpon
• Best for: used to establish a
reputation as someone who is
knowledgeable in a particular
field

11. Social Networks
• What is it: connecting to people/
businesses/organisations that
share ideas, professions, ethos,
geography, clients, methodology,
knowledge, hobbies etc.
• Platforms : LinkedIn, Google+,
Facebook, Myspace
• Best for: reputation building,
measuring social capital, sharing
and finding people you know

12. Other Social
Networks
• Gaming - MMORPG, Second
Life, Farmville
• Forums
• Wikis
• Knowledge collaboration
websites - Quora, Squidoo,
Yelp-
• Podcasting
• Music - Lastfm, Ping
• Geo-locational - Foursquare

13. What’s the Point?
• Build and maintain your brand
• Reputation building
• Customer service
• Community building
• Marketing and promotion
• Identify influencers and trends
• Research

14. Use Social Media
Creatively
• Choose wisely
• Feed one news story/
commentary/promotion into
multiple platforms
• Content is KING followed
rapidly by consistency

15. Golden Rule
Manners
Matter!!!!

16. Why!?
People do
business with
people they know,
people they like
and people they
trust

17. Who Are
These People?
• By mid February there will be over 500
million Twitter accounts
• 90 million on Google+
• There are 900 million people on
Facebook
• The professional social networking site
LinkedIn has reached over 130 million
members.
YOUR PEOPLE ARE
OUT THERE

18. Ultimate
Goal
Drive traffic to
your website

19. Final Insight and
Any Questions?
“When I took office, only high energy
physicists had ever heard of what is
called the Worldwide Web. Now even
my cat has its own page.”
Bill Clinton
Julie Mellors
The Truly Useful Company
07936 287 237
www.trulyusefulcompany.com
enquiries@trulyusefulcompany.com
@TrulyUsefulCo