Want to start using Live Video as a part of your social media marketing strategy? Get 12 ideas that you can apply, regardless of your industry, to get started strategically with Facebook Live!

1. Why Live Video
Matters
THE POWER & POPULARITY
By: Julia Jornsay-Silverberg

2. 2016T H E Y E A R O F L I V E V I D E O
Why Facebook Live
matters to marketers
Why it works well Best practices for
production
Facebook’s algorithm
prioritizes video
Facebook Live is a
proven way for
businesses to reach
more people
Provide exclusive
access
Show behind-the-
scenes
Share special coupons
or promo codes
Be authentic
Pick a primary platform
Engage with the
audience
Promote ahead of time
End strong

3. Live video is about fostering a community and
delivering value to your audience.

4. Tips for using Live Video like a Pro
Be authentic: authenticity leads to advocacy and loyalty.
Engage: call people out by name and ask them questions to get the conversation
started.
Pick a platform: understand each platform, and think about your audience before
deciding which to use for a particular broadcast.
Promote: spread the word beforehand across your social media networks to
generate awareness and interest.
End strong: use a call to action at the end of your video to drive action by viewers.

5. Now that you know the best practices, you're probably
ready to get started!
...LET THE BRAINSTORMING BEGIN!

6. 12 Ideas for using Facebook Live

7. #1: Q&A
Hold a Q&A session where you provide personalized
answers to questions that were submitted by your
audience.
Here's why: Giving unrehearsed answers to questions is a
great way to build credibility and show off your expertise.

8. #2: Behind-the-scenes
Takeyourfansbehind-the-scenesintoyourbusiness,
tradeshoworeventtoshowthemthenitty-gritty
details.
Here's why: This helps your fans feel like they’re being given
access to exclusive content they wouldn’t get anywhere else.

9. #3: Tours
Takeyourfansonatoursomewhere;bringthemalong
forafirst-personadventureand/oractivity.
Here's why: This is a great way to show people “what they’re
missing” and provide them with value.

10. #4: How-To's & DIY
Provide an educational tutorial to your audience that
shows them how to do something.
Here's why: Instructional and educational content is a great
way to provide value to your fans.

11. #5: Demo/Product launch
Provide a product launch or demonstration to your
fans to showcase how to use your product.
Here's why: Showing fans exactly how to use your product is a
great way to build awareness and interest for your offering.

12. #6: News
Discuss topical, timely industry news and/or articles
with your audience.
Here's why: Sharing your opinion on a timely topic is a great
way to start a conversation and grow engagement.

13. #7: Talk Show
Host a weekly talk show where your audience can
write or call-in questions.
Here's why: Giving your fans the opportunity to be featured
on your broadcast is a great way to generate engagement.

14. #8: Build your Email List
Useyourbroadcaststobuildyouremaillistby
discussingafreeopt-inguideorblogpostonyoursite.
Here's why: Providing free, valuable guides and giveaways
gives them a reason to share their email address.

15. #9: Interviews
Inviteindustryinfluencersorcustomerstodiscussa
specifictopic,andaskthemquestionsyouknowyour
audiencewillfindinteresting.
Here's why: These unscripted interviews help create
transparency.

16. #10: Focus Groups
Use your audience as a focus group to generate
feedback on an idea, product or service offering.
Here's why: Showing your fans that you value their opinion
helps build loyalty.

17. #11: Repurpose Content
Turnlastmonth’sblogorpodcastintoaFacebookLive.
Getcreativewithfindingwaystorepurposecontent
intothelivevideoformat!
Here's why: Different people enjoy different methods of
content consumption.

18. #12: Run Flash Sales
Give your audience a special promo code that is only
valid for a limited time.
Here's why: Expiration dates drive urgency and incentivize
action.

19. That's it!
Now you've got 12 ideas for how to start using
Facebook Live for your brand or business!
See the original blog post at:
juliajornsaysilverberg.com