1. Pitching
Training
VOL
1
AVG
1.11.2011
Juha
Ruohonen
Le
Drill
Sergeant

2. “Tell
me
a
story”
-­‐
Every
Child
-­‐

3. The
StarGng
Point
Technology
vs.
Value
3
02.01.08

4. The
StarGng
Point
Ideas
vs.
People
4
02.01.08

5. The
StarGng
Point
Features
vs.
RelaGonship
5
02.01.08

7. I
pitch,
therefore
I
am
-­‐Guy
Kawasaki
-­‐

8. The
Format
Punchline
Problem
SoluGon
Value
$
Team
/
Company
ExecuGon
8
02.01.08

9. The
Boring
Pitch
My
startup
is
Crowdify,
a
tool
for
brand
and
reputaGon
managers
to
discover
new
insights
into
consumers’
a[tudes
about
their
subjects
and
make
be]er
decisions
about
markeGng
and
public
relaGons
strategy.
We
do
this
through
semanGc
analysis
applied
to
consumer-­‐generated
correlaGons
among
and
between
brands
and
reference
data.
Further,
we
uGlize
social-­‐
networking
metaphors
to
keep
interesGng
informaGon
flowing
back
and
forth
between
branding
people
and
the
consuming
public.”
9
02.01.08

10. The
Punchline
‘Facebook
for
Brands’
10
02.01.08

11. The
Format
Punchline
Problem
SoluGon
Value
$
Team/Company
ExecuGon
11
02.01.08

13. The
Format
Punchline
Problem
SoluGon
Value
$
Team/Company
ExecuGon
13
02.01.08

16. The
Format
Punchline
Problem
SoluGon
Value
$
Team/Company
ExecuGon
16
02.01.08

17. For
investors,
the
product
is
nothing
For
customers
the
value
is
everything

19. The
Format
Punchline
Problem
SoluGon
Value
$
Team/Company
ExecuGon
19
02.01.08

21. The
Format
Punchline
Problem
SoluGon
Value
$
Team/Company
ExecuGon
21
02.01.08

23. The
Format
Punchline
Problem
SoluGon
Value
$
Team/Company
ExecuGon
23
02.01.08

26. The
Content
Homework
Whole
SoluGon
TracGon
Why
should
I
care?
WE…
and
Who
else?
CompeGGon
/
Peer
Groups
26
02.01.08

27. The
Canvas
27
02.01.08

28. The
PresentaGon
Be
Remembered
Accent
Spell
Checker
Enthusiasm
Character
YOU
28
02.01.08

31. To
Summarize
Growth
companies
are
not
small
versions
of
large
companies
Business
plans
are
useless
Features
will
kill
you
Get
out
of
the
building
–
customers
are
everything
Grow
or
Die
31
02.01.08

32. The
Startup
Sauna
Concept
Development
concept
with
intensive
work-­‐out
sessions
and
acGve
coaching
DuraGon
6
weeks
Executed
with
the
mix
of
AVG
coaches
and
local/
regional
cerGfied
coaches
Intense
Business
Development,
not
just
educaGon
32
02.01.08

34. Contacts
Juha
Ruohonen
juha@aaltovg.com
+358
40
3511892
www.aaltovg.com