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Comfort Zone
Decision to Take Action!
Where Extraordinary
Happens
And You may Find Yourself. . .
Two Stories
Matt Mullenweg
Born in 1984
Parents: Chuck and Kathe
!
started on computers age 3
first website at 12
plays saxophone
does photography
Matt at 18
b2 cafelog
!
By November 2002,
Matt had 20,000 unique visitors
and over 10,000 hits a month
on Photmatt.net blog.
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
b2 cafelog
Forking the Code
Open Source
GPLCopy Left
General Public License
January 24, 2003
Matt, !
“Someday Right?”
January 25, 2003
Mike Little, 

“I’m In”
Christine Selleck 

“How about WordPress”
May of 2003
WordPress 1.0 Four months later May 26, 2003
!
!
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Michel V Resurfaced
b2 cafelog
Supported WordPress Fork
“WordPress community is easy to work with”
Culture of Transparency
Six Months Later October 2004 15,000 WP users

Matt Leaves School moves to San Francisco
A Year Later 

October 2005 

Matt Leaves CNET!
!
Over 50,000 

WordPress Users!
!
!
Starts Automattic!
Big Decision
Started in Nov. 2005 over 100,000 blogs in 3 weeks.
First product made over 1 M first year
• Provides Hosting for Sites
• Easy to set up
• Uses WordPress.org code
• Less access to themes and plugins
• Charges for upgrades to service
Company with Employees
Volunteers Contribute
-Code
-Codex
-Meetups
-WordCamps
• Access to all themes
• Access to all plugins
• Self-hosting & domains
• Backup & Maintain
• Lot of people provide
people with design,
development, themes,
plugins and services.
Owned by
Toni Schneider and Matt Mullenweg
Story Two
Seemed like a really good idea.
PhD Clinical Community Psychology
1980 Hospital Part-time Psychologist
Product Manager for Mental Health Programs
Private Practice and Kids
Just Make it a Commercial Product
Funded with SBIR Research Grants
You’ll eventually want to find a real CEO!
10 Employees

Find New Office Space
18 Employees, Needed to 

Find That Real CEO!
20 Employees

Where is that real CEO???
18 Employees, Needed to 

Find That Real CEO!
Sold my shares in Company in 2000
So I Continued Building
I saw signs of trouble in housing market 2006.
I Googled My Business Name
Hated my old website had to have a CMS.
Marketing and Publishing had Changed.
My First Website Client
My First Paying Website Client
Started New Tricks 2009
Started New Tricks 2009
WordCamp NOLA April 2009
2009 50 Members
Jack Kinnard
Volunteered to Help with MeetUp
2014 1498 Members
Russell Fair and Judi Knight Jen Mylo from Automattic
WordPress has given me a Career and a Community
WordPress has included my Family
My 26 year old son
is a WordPress developer and speaker
who works with me at New Tricks.
!
My 28 year old daughter is a brand manager with her own website.
!
My husbands side job is a triathlon coach and personal trainer.
I	
  will	
  never	
  stop	
  learning.	
  

I	
  won’t	
  just	
  work	
  on	
  things	
  that	
  are	
  assigned	
  to	
  me.	
  

I	
  know	
  there’s	
  no	
  such	
  thing	
  as	
  a	
  status	
  quo.	
  

I	
  will	
  build	
  our	
  business	
  sustainably	
  through	
  passionate	
  and	
  loyal	
  customers.	
  

I	
  will	
  never	
  pass	
  up	
  an	
  opportunity	
  to	
  help	
  out	
  a	
  colleague,	
  and	
  I’ll	
  remember	
  
the	
  days	
  before	
  I	
  knew	
  everything.

	
  I	
  am	
  more	
  motivated	
  by	
  impact	
  than	
  money,	
  and	
  I	
  know	
  that	
  Open	
  Source	
  is	
  one	
  	
  
of	
  the	
  most	
  powerful	
  ideas	
  of	
  our	
  generation.	
  

I	
  will	
  communicate	
  as	
  much	
  as	
  possible,	
  because	
  it’s	
  the	
  oxygen	
  of	
  a	
  distributed	
  

company.	
  	
  
I	
  am	
  in	
  a	
  marathon,	
  not	
  a	
  sprint,	
  and	
  no	
  matter	
  how	
  far	
  away	
  the	
  goal	
  is,	
  the	
  only	
  	
  
way	
  to	
  get	
  there	
  is	
  by	
  putting	
  one	
  foot	
  in	
  front	
  of	
  another	
  every	
  day.	
  	
  
Given	
  time,	
  there	
  is	
  no	
  problem	
  that’s	
  insurmountable.	
  
Automattic’s Employment Manifesto
You may ask yourself, “Where does that highway go?”
And you may ask yourself “Am I right? Am I wrong?”
And you may tell yourself, “MY GOD! What have I done?”
You said yes when it could have been no.

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