3. www.CrossroadsCareer.org
Review
Page 42
1. What are the 6 items of Marketing Materials?
2. What is the tool you can use to determine the
most used keywords?
3. What does PBS stand for and what are the 3
elements?
4. How is today’s resume different than your first
resume?
5. Share your Elevator Pitch!
10. www.CrossroadsCareer.org
Reasons for the hidden job market?
Prefer employee referrals
About to replace the current person
Not reveal competitive strategy
Others?
> 50% is hidden (I heard 85%)
The Hidden Job Market
Page 44
15. www.CrossroadsCareer.org
Connect Four More Ways
Job networking groups
American Job Centers
Career and Job Fairs
Recruiters
Industry associations (two advantages)
Page 46
18. www.CrossroadsCareer.org
The Basic Elevator Pitch
• Hi, my name is ____________
<Insert Name>
• I am a ___________________
<Insert Title>
• I am known for ____________
<Insert Tag>
• I am seeking a new position in ________
<Insert Geography or Industry>
• But enough about me,
who are you and what do you do?
23. www.CrossroadsCareer.org
Posting Your Resume
• Keyword rich resume
• Leverage industry specific job boards
• Re-post every 3 weeks (page 50)
• Do not pay extra to “boost resume” or mass
distribute
• Use job board alerts
29. www.CrossroadsCareer.org
• Most people do not like networking. Learn to
do it and practice it.
• Job seekers concentrate too much on on-line
applications and cut self off from people
• Miriam Salpeter for Twitter Job search advice
“Social Networking for Career Success”
32. www.CrossroadsCareer.org
How to Work a Room:
Your Essential Guide to
Savvy Socializing
------
Face to Face:
How to Reclaim the
Personal Touch in a
Digital World
by Susan RoAne