1. By: Juan Lemus
Business Management Capstone Project
Mrs. Franklin

2. About the company
 Industry: Intimate Apparel
 Founded in Stranford Shopping Center by Roy Raymond in San
Francisco, CA June 2, 1977
 Headquartered in the Limited Parkway, Columbus, Ohio
 Victoria Secret is the largest American retailer of lingerie. The company
sells lingerie, woman’s wear, and beauty. Victoria secret is wholly owned
by publicly traded L Brands Company.

3.  Victoria’s Secret is a multi-billion dollar American company that is best
known for its glamorous bras, intimates, swim suits, and top fashion
models. As a leader in the retail industry, Victoria’s Secret has a great
influence in society and other companies.

4.  The mission statement for the Victoria’s Secret retail chain is the same as
its parent company, limited brand, and as “captivating.” as the
merchandise mix in the Victoria’s secret stores and catalog.

5.  Captivating customer experience that “Drive” long-term loyalty and
deliver sustained growth for our shareholders.

6.  1.) Quality: in all areas of each of our Projects
 2.) Justice: toward our personnel, both in treatment and in the allocation
of activities to be performed, depending on these each.
 3.)Innovation: continuing our strategies and our working methods.
 4.) Timeliness: in the delivery of the work requested by our customers.
 5.) Consistency: Between what we are committed to our client and what
we make as work.
 6.) Communication: Constant and effective among all members who are
part of the company and with our suppliers and customers.
 7.) Trust: In that will make our work in the best way, in order to satisfy
each of our clients.
 8.) Commitment: with our customers, by giving team quality services; to
society, to bring stability to the families of our staff and the environment,
to respect and comply with all requirements of this care.

7.  Employees
 Customers
 Community
 Suppliers

8. Leslie Wexner
CEO
Limited Inc.
Sharon Turney
CEO
Victoria’s Secret
Direct
Grace Nichols
CEO
Victoria’s Secret
Stores
VP
New Media
Christie
Bauchamp
CEO
Victoria’s Secret
Beauty
VP
Marketing
VP
Production
VP
Merchandising
VP
Creative

9.  LB Brands Foundation
 Making a difference in our communities in 2001, the LB Brands
Foundation invested in nearly $17 million to organizations in our
communities.
 Here are some of the giving programs:
 Think Pink for Breast Research
 Pelotoria for Cancer Research
 Mast Cares
 Giving Tree
 Associates for Associates

10.  Health & Wellness Benefits
 Life Insurance
 Disability
 Employee Assistance Plan
 Healthcare & Dependent Care Flexible
 Spending Accounts
 Savings & Retirement Benefits
 Paid Time Off
 Merchandise Discounts
 Insurance

11.  Internship Program
The Academy Company
 It’s purpose is to develop our associates into the best in the business.
 Internships are offered in all disciplines, including:
 Finance
 Merchandise planning& Allocation
 Accounting
 Merchandising
 Design
 Stores
 Marketing
 Supply Chain
 Human Resources
 Information Technology

12.  Caring care about employees and wanting them to
succeed!!
 Day 1:
 First you will get your employee number and learn how to check in and out.
 Day 2: Bras
 How to measure a customer, learn all the parts of the bras, learn the collections, ands love
fitting issues.
 Day 3: Beauty& PINK
 You’ll learn about every beauty product collection they have. Learn about PINK learn how to
put outfits together. Learn how to connect with customers and sell.
 Day 4: Shrink & Processing
 you’ll watch a video about how to tell when people are shoplifting. Then you’ll learn how to
process new shipment and how to do inventory.

13.  For the past three years Victoria’s Secret has been profitable.
 Total revenue for 2014-2015 $11,454,000.00.
 Stock prices went up 76% making it $85.73 per share.
 The company is a fast driven retailer that is constantly growing over the
years.
 Making Victoria’s Secret a large driver the largest subsidiary of L Brands
(almost 50% of sales) ranking America’s #1 specialty retailer of women’s
intimate apparel.

14.  1st Quarter May 2, 2015
Victoria’s secret makes it possible for our customers to experience the sexy and
sophisticated intimate lifestyle. It reaches more than 390 million customers each year
which makes this company profitable and fast growing.

15.  Marketing Strategy:
 Promotional offers
Every year, the day after the fashion show has been broadcasted, Victoria's Secret holds a
promotional event in the store and online.
 Semi-Annual Sale
Held twice a year.
 Coupons
Mail out “free panty” card for shoppers every month. Also E-mail out “$10 off bra” cards.
 Online Deals
These offers often include $25 off your purchase. Free shipping, etc. hosting some level off
clearance items on their website.
It is considered one of the most powerful, sexy and glamorous stores in the world, thus holding
true to its being “best-in-class” with the super models it uses to advertise is more than surreal.

18.  Victoria’s Secret is an aspirational Brand. With supermodels, top notch
photographers, and bold advertising. It combined mass-market access
with prestige products. The limited Brand Inc. viewed Victoria’s as a
“360-degree” brand, using a comprehensive marketing strategy to
connect its retail, catalogue, and web sales. Leslie Wexner made it stand
out as an integrated world-class brand.

20.  www.Lbbrands.com
 www.glassdoor.com
 www.victoriassecret.com
 www.tumblr.com
 www.prezi.com
 www.slideshare.com
 www.bnpelzvs.blogs.com