Banco Peróla Brazil

Ariadne Magalhães, Arvind Kidambi, Chiara Corbetta, Juan Recinos Jensen, Teresa Haberland, Yasmina Benchekroun Marketing For Low Income Populations, Prof. Edgard Barki, FGV-EAESP 26.09.2011 Banco Pérola: Microcredit for the entrepreneurial dreams of the young and poor

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Banco Pérola founded in 2009 Inspiration “ Banco Pérola makes a difference in people’s lives and does not just invest in businesses.” Alessandra França, Founder & CEO Inspiration Inspiration Objectives ,[object Object],[object Object],[object Object],[object Object],Activity ,[object Object],[object Object],[object Object],[object Object]

Maketing mix strategies (7P’s) Place Product Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maketing mix strategies (7P’s) Process People Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Physical Evidence ,[object Object],“ They (prospective clients) open their complete life to us.” Alessandra França, Founder & CEO, 13/09/2011

Strengths & Weaknesses Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ We continue to learn from and with them (the clients).” Alessandra França, Founder & CEO, 13/09/2011

Strengths & Weaknesses Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities & Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities

Opportunities & Threats Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic & Operational propositions ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Developing the business is a piece-meal process.” Alessandra França, Founder & CEO, 13/09/2011

Interview with Alessandra Franca “ I think that a young person has to believe in the potential that each one has, in his dreams. That it is possible. Sometimes for people who don’t have a lot of money, the path is further, but if they have perseverance and decide to go ahead, it is possible to reach the end of the path. This is the most important thing, because sometimes the youngsters, specially the poor ones, think that because they don’t have money, things can´t happen, but it´s actually possible. We have several examples here; the youngster that wants to get to know Banco Pérola can enter the site… We are a community of young people that believe it is possible. ” Alessandra França, Founder & CEO, 13/09/2011 The message

Banco Peróla Brazil

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