2. What are the Facts…
• Employers are increasingly using Social Media (SM) to
recruit employees
• LinkedIn and Facebook lead the pack as recruiting
sources
• Existence of a Hidden Job Market
• Job seeker and resource staff need to be able to
navigate (SM) effectively
3. The Hidden Job Market:
• Exists through Social Media Networks
• Primarily a referral network based on recommendations
• Used to identify and engage top candidates in a
professional capacity
4. Relevance:
• Relevance to the Job Seeker:
• Not being Connected means…
• Missed key opportunities to engage
• Missed promotion queues
• Lack if knowledge of more and more of the available job market
• Relevance to the Employer:
• Increased awareness of the organization
• Increased traffic to website
• Greater favorable perceptions of the brand
• Able to monitor conversations about the organization
• Able to develop targeted marketing activities
• Better understanding of customers perceptions of their brand
• Improved insights about their target markets & potential employees
• Identification of positive and negative comments
• Increase in new business
• Identification of new product or service opportunities
• Ability to measure the frequency of the discussion about the brand
• Early warning of potential product or service issues
5. LinkedIn:
• The Find Jobs Feature: • The LinkedIn JOB Insider:
• Accessed through the main • Needs to be downloaded as add-in
dashboard
• Partnership with Career Builder and
• Displays listed Job Openings Monster
• Openings match listed qualifications
• Informs you of connections you have
• Quick links for more information with persons at Companies
associated with positions you’ve
• Advanced Search: applied for.
• Located with Find Jobs Page • LinkedIn Company Pages:
• Allows for keyword Search • Company's now have pages with
career sections
• Identify connections within the
company
• Handy for accessing the
unadvertised jobs available
• Lists previous employees and
employers
6. LinkedIn Continued…
• LinkedIn Connections: • LinkedIn Answers
• Networking • Good place to make connections
• Available openings at connections • Anyone can post and others can
places of business answer
• Introductions your/their “in” • Opportunity to build credibility with
knowledgeable answers
• LinkedIn Groups:
• Responses are linked to profiles
• Find Join and create groups related
• Provides inside information about
to your occupation
you
• Networking with those who are “in”
your field
• Often first place positions are
advertised
7. Twitter: The 140- character Micro-Blogging tool
• Tweets with Job Openings • More Information…
• Twit job search (http://twitjobsearch.com) • Updates can include links to other
• Follow different companies websites
• Ability to follow people associated
with companies
• #Hashtags • Ability to be followed
• Used to organize information • Companies are announcing jobs here
• Searchable and links to their company site
• Most Popular • Used for providing customer service
#careerchat • Good for Branding
#hireFriday • Recommended for professional
positions and high tech industries
8. Facebook:
• Features status updates indicating a job search
• Messaging personal networks
• Job Leads & Future contacts
• Likeable Career Pages
• Facebook Add ins:
• Branch Out (http://Branchout.com)
• Can grow or stunt your marketability
9. Helpful Hints:
• LinkedIn : • Facebook
• Be sure you have a complete profile • Check your privacy settings
• Highlight qualifications and value (You control what people see)
you bring
• Reintroduce yourself with a more
• Current photo is a must
professional out look
• Linking your profiles from other SM
sites gives a more complete picture • Focus photos on volunteering and
of you. professional activity
• Get recommended • Feature links and highlight s about
• Add skills tags to increase your your interest (professionally)
search-ability • Like company pages and those of
professional groups
• Twitter
• Use your profile to demonstrate
knowledge and interest
• Tweet about your industry
• Network and connect to initiate
professional Discussions
10. In Sum: Social Media is a Evil
• For Job Seekers:
• Opportunity to be informed
• Target your resume and cover letter
• Connect to key people
• Increase your ability to demonstrate value
• Gain insight to interviewers and their affiliations
• Employers
• The opportunity to get to know you before making what can be a very large
investment.
11. Other Online Portfolios:
• Slideshare (http://www.slideshare.net)
Free presentation sharing site- PowerPoint friendly
• Youtube (http:// www.youtube.com)
Upload you 30-60 second elevator speech and link to SM sites
• Vimeo (http://www.vimeo.com)
Upload you 30-60 second elevator speech link and link to SM sites
• WIkiSpaces (http://www.wikispaces.com)
Allows you to embed online presentations from all of the above including
documents and scans of resumes, cover letters, awards, degrees, and certificates.
12. Sources:
• 12 Major Business Benefits Of The Social Media Revolution
http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/
• Social Networking Sites
http://jobsearch.about.com/od/networkingsites/a/networkingsites.htm
• Social Media for One-Stop Career Center Frontline Staff: Supporting Job Search
and Improving Customer Service
http://www.heldrich.rutgers.edu/publications/publication-types/research-brief
• Five Social Media Tips for Job-Seekers
http://www.dailyfinance.com/2011/01/19/job-seekers-tips-social-media/
13. Video Tutorials: Click the boxes below to view tutorials
@Social Networking
# LinkedIn
#Facebook
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