6. 6
Advisors
Developer Cloud
Specialties
Models
Content
Tooling
Assemble
Train
Deploy
Admin
Data Services IngestExtract AnnotateCurate
Design
Engagement Discovery
Decision Policy
Cross Industry Editions
Oncology Wealth Mgmt.
Intelligence Cooking
Target Industry Editions Powered by Watson Offerings
App Store
Healthcare
Financial Svc.
Travel
...
Call Center
User Profiling
Research
...
Core Offerings Watson Analytics Watson Explorer
Industry Aligned Market Aligned
Visualize
Cognitive Services (APIs)
The same services are used by business partners, customers, and IBM Developers.
Watson Portfolio
8. This Is the runtime architecture which showcases the components
that are involved in the usage of a trained and deployed Cognitive
Engagement System
Cognitive-Reference Architecture
IBM Architecture Center
https://developer.ibm.com/architecture/cognitive
10. IBM Confidential
Question Distribution
Watson
Conversation
Retrieve
and Rank
Unique Intents
100s 100,000+
Frequencyof
Questions
Long Tail
How do I get a Visa?
I need to visit Zimbabwe as a
British citizen with a criminal
record—can I do that?
Here Watson uses
reasoning strategies
that focus on
identifying the most
appropriate answer.
Here Watson uses
reasoning strategies
that focus on the
language and
context of the
question.
Short Tail
11. IBM Watson
Conversation Service
• Enables customers to self-
serve on their terms
• Delivers information and
services with a consistent,
on-brand and engaging
experience
• Reduces costs through
deflection of calls to
Contact Centers
Description Benefits
• Enables Developers with
Business users to create
natural, human-like
conversational
experiences across all
channels (e.g. mobile,
messaging, robots, etc.)
• Combines Intents,
Entities and Dialog into
a seamless experience
12. IBM Watson
Retrieve & Rank Service
• If Conversation unable to
identify answer, R&R uses
enhanced information
retrieval capabilities to
provide possible responses.
• Allows Enterprise to have
the ability to walk a user
through a chat based
process
Description Benefits
• Helps users find relevant
information for a query by
using a combination of
search & machine learning
algorithms to detect
"signals" in the data.
• Ability for organizations to
sync content between
their Enterprise and the
Cloud service
13. • Leverages state of the art Deep
Learning techniques to derive intent
• Watson has read Wikipedia enabling
it to understand language and
concepts
• Learns over time based on usage
• Handcrafted rules unable to scale
and do not benefit from data
Understand the Customer’s Intent
“
”
I forgot my password...
How do I get a new password?
Can you reset my password?
My login isn’t working, please help…
Can’t login into your site…
Intent = Password Reset
14. How do I reset my password?
Someone has stolen my credit card.
Where is the nearest store?
I need to pay my outstanding invoice.
Can I pay my bills using my credit card?
Take Action:
Responses Come in Different Forms
Question Answer
Guide the user through a set of steps
Transfer to human agent
Application launches map with directions
Bring user to pay bill screen
Bring back an answer
Dialog
Deflect
Map
App Nav.
Info. Retrieval