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Jouko Poutanen
Watson Ambassador
IBM Watson
© 2015 International Business Machines Corporation
Hotel Concierge Powered by Watson
https://youtu.be/jC0I08qt5VU
IBM Watson represents a bold step into a new era of computing…
© 2015 International Business Machines Corporation 3
…enabling new opportunities and outcomes
Brief History of IBM Watson
© 2015 International Business Machines Corporation 4
IBM Watson Combines Three Transformational Capabilities…
© 2015 International Business Machines Corporation 5
6
Advisors
Developer Cloud
Specialties
Models
Content
Tooling
Assemble
Train
Deploy
Admin
Data Services IngestExtract AnnotateCurate
Design
Engagement Discovery
Decision Policy
Cross Industry Editions
Oncology Wealth Mgmt.
Intelligence Cooking
Target Industry Editions Powered by Watson Offerings
App Store
Healthcare
Financial Svc.
Travel
...
Call Center
User Profiling
Research
...
Core Offerings Watson Analytics Watson Explorer
Industry Aligned Market Aligned
Visualize
Cognitive Services (APIs)
The same services are used by business partners, customers, and IBM Developers.
Watson Portfolio
© 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION
Relationshi
p
Extraction
Question
s
&
Answers
Languag
e
Detectio
n
Personalit
y
Insights
Keyword
Extraction
Image
Link
Extraction
Feed
Detection
Visual
Recognition
Concept
Expansion
Concept
Insights
Dialog
Sentime
nt
Analysis
Text to
Speech
Tradeoff
Analytic
s
Natural
Languag
e
Classifie
r
Author
Extraction
Speech
to
Text
Retrieve
&
Rank
Watson
News
Language
Translatio
n
Entity
Extractio
n
Tone
Analyzer
Concept
Tagging
Taxonomy
Text
Extraction
Message
Resonanc
e
Image
Tagging
Face
Detectio
n
Answer
Generation
Usage
Insights
Fusion
Q&A
Video
Augmentatio
n
Decision
Optimizatio
n
Knowledge
Graph
Risk
Stratification
Policy
Identificatio
n
Emotion
Analysis
Decision
Support
Criteria
Classificatio
n
Knowledge
Canvas
Easy
Adaptatio
n
Knowledg
e Studio
Service
Statistic
al Dialog
Q&A
Qualificatio
n
Factoid
Pipeline
Case
Evaluation
7
The Waston that competed on
Jeopardy! in 2011 comprised what
is now a single API—Q&A—built
on five underlying technologies.
Since then, Watson has grown to
a family of 28 APIs.
By the end of 2016, there will
be nearly 50 Watson APIs—
with more added every year.
Natural
Language
Processing
Machine
Learning
Question
Analysis
Feature
Engineering
Ontology
Analysis
This Is the runtime architecture which showcases the components
that are involved in the usage of a trained and deployed Cognitive
Engagement System
Cognitive-Reference Architecture
IBM Architecture Center
https://developer.ibm.com/architecture/cognitive
Introduction of
Conversation Service
IBM Confidential
Question Distribution
Watson
Conversation
Retrieve
and Rank
Unique Intents
100s 100,000+
Frequencyof
Questions
Long Tail
How do I get a Visa?
I need to visit Zimbabwe as a
British citizen with a criminal
record—can I do that?
Here Watson uses
reasoning strategies
that focus on
identifying the most
appropriate answer.
Here Watson uses
reasoning strategies
that focus on the
language and
context of the
question.
Short Tail
IBM Watson
Conversation Service
• Enables customers to self-
serve on their terms
• Delivers information and
services with a consistent,
on-brand and engaging
experience
• Reduces costs through
deflection of calls to
Contact Centers
Description Benefits
• Enables Developers with
Business users to create
natural, human-like
conversational
experiences across all
channels (e.g. mobile,
messaging, robots, etc.)
• Combines Intents,
Entities and Dialog into
a seamless experience
IBM Watson
Retrieve & Rank Service
• If Conversation unable to
identify answer, R&R uses
enhanced information
retrieval capabilities to
provide possible responses.
• Allows Enterprise to have
the ability to walk a user
through a chat based
process
Description Benefits
• Helps users find relevant
information for a query by
using a combination of
search & machine learning
algorithms to detect
"signals" in the data.
• Ability for organizations to
sync content between
their Enterprise and the
Cloud service
• Leverages state of the art Deep
Learning techniques to derive intent
• Watson has read Wikipedia enabling
it to understand language and
concepts
• Learns over time based on usage
• Handcrafted rules unable to scale
and do not benefit from data
Understand the Customer’s Intent
“
”
I forgot my password...
How do I get a new password?
Can you reset my password?
My login isn’t working, please help…
Can’t login into your site…
Intent = Password Reset
How do I reset my password?
Someone has stolen my credit card.
Where is the nearest store?
I need to pay my outstanding invoice.
Can I pay my bills using my credit card?
Take Action:
Responses Come in Different Forms
Question Answer
Guide the user through a set of steps
Transfer to human agent
Application launches map with directions
Bring user to pay bill screen
Bring back an answer
Dialog
Deflect
Map
App Nav.
Info. Retrieval
Check	Out	– Project	Intu
• http://www.ibm.com/watson/developercloud/project-intu.html

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IBM Watson - Cognitive Robots

  • 1. Jouko Poutanen Watson Ambassador IBM Watson © 2015 International Business Machines Corporation
  • 2. Hotel Concierge Powered by Watson https://youtu.be/jC0I08qt5VU
  • 3. IBM Watson represents a bold step into a new era of computing… © 2015 International Business Machines Corporation 3 …enabling new opportunities and outcomes
  • 4. Brief History of IBM Watson © 2015 International Business Machines Corporation 4
  • 5. IBM Watson Combines Three Transformational Capabilities… © 2015 International Business Machines Corporation 5
  • 6. 6 Advisors Developer Cloud Specialties Models Content Tooling Assemble Train Deploy Admin Data Services IngestExtract AnnotateCurate Design Engagement Discovery Decision Policy Cross Industry Editions Oncology Wealth Mgmt. Intelligence Cooking Target Industry Editions Powered by Watson Offerings App Store Healthcare Financial Svc. Travel ... Call Center User Profiling Research ... Core Offerings Watson Analytics Watson Explorer Industry Aligned Market Aligned Visualize Cognitive Services (APIs) The same services are used by business partners, customers, and IBM Developers. Watson Portfolio
  • 7. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION Relationshi p Extraction Question s & Answers Languag e Detectio n Personalit y Insights Keyword Extraction Image Link Extraction Feed Detection Visual Recognition Concept Expansion Concept Insights Dialog Sentime nt Analysis Text to Speech Tradeoff Analytic s Natural Languag e Classifie r Author Extraction Speech to Text Retrieve & Rank Watson News Language Translatio n Entity Extractio n Tone Analyzer Concept Tagging Taxonomy Text Extraction Message Resonanc e Image Tagging Face Detectio n Answer Generation Usage Insights Fusion Q&A Video Augmentatio n Decision Optimizatio n Knowledge Graph Risk Stratification Policy Identificatio n Emotion Analysis Decision Support Criteria Classificatio n Knowledge Canvas Easy Adaptatio n Knowledg e Studio Service Statistic al Dialog Q&A Qualificatio n Factoid Pipeline Case Evaluation 7 The Waston that competed on Jeopardy! in 2011 comprised what is now a single API—Q&A—built on five underlying technologies. Since then, Watson has grown to a family of 28 APIs. By the end of 2016, there will be nearly 50 Watson APIs— with more added every year. Natural Language Processing Machine Learning Question Analysis Feature Engineering Ontology Analysis
  • 8. This Is the runtime architecture which showcases the components that are involved in the usage of a trained and deployed Cognitive Engagement System Cognitive-Reference Architecture IBM Architecture Center https://developer.ibm.com/architecture/cognitive
  • 10. IBM Confidential Question Distribution Watson Conversation Retrieve and Rank Unique Intents 100s 100,000+ Frequencyof Questions Long Tail How do I get a Visa? I need to visit Zimbabwe as a British citizen with a criminal record—can I do that? Here Watson uses reasoning strategies that focus on identifying the most appropriate answer. Here Watson uses reasoning strategies that focus on the language and context of the question. Short Tail
  • 11. IBM Watson Conversation Service • Enables customers to self- serve on their terms • Delivers information and services with a consistent, on-brand and engaging experience • Reduces costs through deflection of calls to Contact Centers Description Benefits • Enables Developers with Business users to create natural, human-like conversational experiences across all channels (e.g. mobile, messaging, robots, etc.) • Combines Intents, Entities and Dialog into a seamless experience
  • 12. IBM Watson Retrieve & Rank Service • If Conversation unable to identify answer, R&R uses enhanced information retrieval capabilities to provide possible responses. • Allows Enterprise to have the ability to walk a user through a chat based process Description Benefits • Helps users find relevant information for a query by using a combination of search & machine learning algorithms to detect "signals" in the data. • Ability for organizations to sync content between their Enterprise and the Cloud service
  • 13. • Leverages state of the art Deep Learning techniques to derive intent • Watson has read Wikipedia enabling it to understand language and concepts • Learns over time based on usage • Handcrafted rules unable to scale and do not benefit from data Understand the Customer’s Intent “ ” I forgot my password... How do I get a new password? Can you reset my password? My login isn’t working, please help… Can’t login into your site… Intent = Password Reset
  • 14. How do I reset my password? Someone has stolen my credit card. Where is the nearest store? I need to pay my outstanding invoice. Can I pay my bills using my credit card? Take Action: Responses Come in Different Forms Question Answer Guide the user through a set of steps Transfer to human agent Application launches map with directions Bring user to pay bill screen Bring back an answer Dialog Deflect Map App Nav. Info. Retrieval