Get a Load of This: How to Get People to Pay Attention to You in the Arts

Get a Load of This!
(How to Get People to Pay Attention to You in the Arts)

Joshua Rivedal josh@artfulcoach.com

Saturday, January 28, 2012

Josh Rivedal
2012
• Regional/Off-Broadway Playwright
• Working Actor
• Blogger
• Producer/Entrepreneur
• Book writer
• Many arts and business collaborators


Josh Rivedal
2009
• Out of work actor
• Struggling playwright
• Full time waiter
• Can’t get a meeting/audition



Personal Brand

=



Why do we want people to
pay attention to us?
• Career advancement
• Happiness
• Compensation
• More business/work
• Perks


Deﬁnition of Personal
Branding
•Packaging oneself similarly to the way large corporations do.

•Deﬁning the uniqueness of oneself that includes but is not
limited to body, appearance, clothing, and knowledge/expertise.
~ i.e. ~
•Putting ourselves in a position to sell our uniqueness for the
betterment of ourselves and our careers.



Selling ain’t sleazy!

• Selling should always be about providing a
solution to someone else’s problem



Personal Branding Examples:
Coke v. Pepsi

• Bright Red • Bright Blue
• Refreshing • Hits the Spot
• Leader in Corporate Sustainability • Expert in Green Technology



A Well Executed Brand Says
What?

• That there’s a strong, consistent, and speciﬁc association
between the individual and the perceived value they offer.

• Remember:You’re selling yourself in regards to providing
solutions to problems



Cool Personal Brands


How Do We Deﬁne Our
Personal Brand?

• Through careful self-analysis



Personal Brand?
•What Skills Do You Have?
•Writing •Networking
•Teaching •Negotiating
•Public Speaking •Leadership
•Computer Programming •Reasoning
•Karate •Baking
•Problem Solving •Compassion
•Graphic Design •Singing
•Listening •Dancing
•Counseling •Assisting



Personal Brand?
•What are Your Unique Qualities?
• Adaptable • Kind • Sincere
• Adventurous • Likable • Sociable
• Affectionate • Logical • Spontaneous
• Ambitious • Lovable • Stable
• Artistic • Mature • Strong
• Assertive • Merry • Tactful
• Creative • Modest • Tolerant
• Dependable • Natural • Trusting
• Determined • Neat • Trustworthy
• Enterprising • Non-judgmental • Truthful
• Generous • Nurturing • Understanding
• Good-natured • Open-minded • Unique
• Happy • Optimistic • Versatile
• Helpful • Persistent • Warm
• Hopeful • Pleasant • Witty
• Idealistic • Polite
• Imaginative • Positive
• Intelligent • Punctual
• Inventive • Responsible

Personal Brand?

•What passions/hobbies/charities are you already or intend
to be involved in?



Personal Brand?
•Who in the world do you hold in high regard and why?



Personal Brand?

•Know what people admire about you.



Personal Brand?

•List all your failures and all your success.



Personal Brand?

•What do you want people to say about you?



How to Create the
Brand
• Find a niche within the ﬁeld you’re pursuing
• Find other people who are doing similar things as you.
• Become an expert within that niche


How to Create the
Brand
• Dress the part- i.e. packaging.
• Always be helpful.
• Who are you targeting with your brand message?
• Identify and know the beneﬁt/value you provide.


Questions

• What did you learn if anything today?

• Do you have a greater grasp on the uniqueness of
you and how that translates to your career in the
arts?



Questions
• Do you think the title of this class adequately
portrayed what was taught?

• What would you/could you do you need to learn
coming out of this class? Networking? How to further
deﬁne your brand? How to maintain your brand?
Social Media? Blogging lessons? Public speaking?
Anything else?



Drop me an email anytime
if:
• I can be of help, or

• You’re interested in more branding or arts based
business classes

josh@artfulcoach.com



Get a Load of This: How to Get People to Pay Attention to You in the Arts

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