Have you ever wondered why some plumbing companies have a picture of their face next to their website link in the search results on Google (as pictured above)? The reason is Google Authorship. They have properly setup and configured authorship on their site. On this post I will explain what Authorship is, why it’s important and how to configure it properly for your Plumbing or HVAC Business. See the step by step instructions at http://www.plumberseo.net/authorship

1. Google Authorship
What it is, why it’s important & how to set it up
Wednesday, June 26, 13

2. •What Google Authorship is
•Why It’s Important
•How to set it up for your plumbing business
You’re About To Discover....
Wednesday, June 26, 13

3. •It’s a way for Google to show within the
search results who’s the author of the
content on a specific page. The result
shows a headshot of the author, a link to
his Google+ profile, the number of
Google+ circles the author is in and a link
to more search results for this author.
What is Google authorship?
Wednesday, June 26, 13

4. •What Google Authorship is
•Why It’s Important
•How to set it up for your plumbing business
You’re About To Discover....
Wednesday, June 26, 13

5. •Makes your listing jump off the pages
•Higher credibility with your listing resulting
in a better click through rate
•Better stats available in your Webmaster
tools account
Why Authorship is important....
Wednesday, June 26, 13

6. •Makes your listing jump off the pages
•Higher credibility with your listing resulting
in a better click through rate
•Better stats available in your Webmaster
tools account
Why Authorship is important....
Wednesday, June 26, 13

7. •Makes your listing jump off the pages
•Higher credibility with your listing resulting
in a better click through rate
•Better stats available in your Webmaster
tools account
Why Authorship is important....
Wednesday, June 26, 13

8. •Makes your listing jump off the pages
•Higher credibility with your listing resulting
in a better click through rate
•Better stats available in your Webmaster
tools account
Why Authorship is important....
Wednesday, June 26, 13

9. •Makes your listing jump off the pages
•Higher credibility with your listing resulting
in a better click through rate
•Better stats available in your Webmaster
tools account
Why Authorship is important....
Wednesday, June 26, 13

10. How to setup authorship on your
site
Wednesday, June 26, 13

11. How to setup authorship on your
site
1. Create Personal Google+ account with Headshot
(www.google.com/plus)
2. Add link to site in profile and add "Contributor To" link to
homepage
3. Add authorship code to website
4. Test rich snippet so ensure Google is recognizing Authorship
http://www.google.com/webmasters/tools/richsnippets
Wednesday, June 26, 13

12. 1. Setup your Google+ Profile
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
Wednesday, June 26, 13

13. 1. Setup your Google+ Profile
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
Wednesday, June 26, 13

14. 1. Setup your Google+ Profile
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
Wednesday, June 26, 13

15. 2. Add Contributor Link
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
•Edit your “about” profile to show a “contributor link”
Wednesday, June 26, 13

16. 2. Add Contributor Link
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
•Edit your “about” profile to show a “contributor link”
Wednesday, June 26, 13

17. 2. Add Contributor Link
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
•Edit your “about” profile to show a “contributor link”
Wednesday, June 26, 13

18. 2. Add Contributor Link
• Go to www.google.com/Plus
• If you have an existing Google Account you can just use
that, if not, create a new Google Account
•It’s best to use the same gMail account that was used to
claim your Google+ Local (formerly Places) listing if at
all possible
•Update your profile picture so that it is a “headshot”. It
can’t be a logo, picture of your van, etc. Must be a
headshot
•Edit your “about” profile to show a “contributor link”
Wednesday, June 26, 13

19. 3. Add Authorship Markup to your
website
• Go to the HTML of your website or have your web
developer go to the HTML on your website and add the
markup code in the <Head> Section of the code just
like adding any other tracking script
•Replace the X’s with your Google Plus number — this can
be found if you visit Google+ while logged into the
system… simply look at your address bar to locate your
unique number.
Authorship Code:
<link rel="author" href="https://plus.google.com/
xxxxxxxxxxxx/posts"/>
Wednesday, June 26, 13

20. 3. Add Authorship Markup to your
website
• Go to the HTML of your website or have your web
developer go to the HTML on your website and add the
markup code in the <Head> Section of the code just
like adding any other tracking script
•Replace the X’s with your Google Plus number — this can
be found if you visit Google+ while logged into the
system… simply look at your address bar to locate your
unique number.
Authorship Code:
<link rel="author" href="https://plus.google.com/
xxxxxxxxxxxx/posts"/>
Wednesday, June 26, 13

21. 4. Test Rich Snippet on Google
•Test rich snippet so ensure Google is recognizing
Authorship
http://www.google.com/webmasters/tools/
richsnippets
http://www.google.com/webmasters/tools/
richsnippets
Wednesday, June 26, 13

22. 4. Test Rich Snippet on Google
•Test rich snippet so ensure Google is recognizing
Authorship
http://www.google.com/webmasters/tools/
richsnippets
http://www.google.com/webmasters/tools/
richsnippets
Wednesday, June 26, 13

23. Weekly LIVE Training / Update
Calls
•How to merge you Google+ Local listing with your old Google Places Listing
•Plumbing Keywords – Updated data regarding the most frequently searched plumbing & hvac keywords
•The latest Google Algorithm update (Penguin / Panda) and what it means for your SEO Strategy
•Video marketing for your Plumbing or HVAC Business – How to’s, examples, etc
•Website Conversion – what your website MUST have to convert effectively
•2013 Q4 Marketing Plan – What you should be doing to market your plumbing business online in Q4
•Mobile Marketing – Why it’s important, how to set it up
•Facebook marketing – what you should be doing to maximize effectiveness
•Re-Targeting with AdWords – What it is, why you might want to do it & how to setup simple re-targeting
campaigns to follow your web visitors online as they browse the web.
http://PlumberSeo.net/Weekly
Wednesday, June 26, 13

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26. www.PlumberSEO.net/Authorship
Wednesday, June 26, 13