1. Create a clothing
brand, making a
logo
Create a few t-
shirt designs to
be released
Colours – Black
& white t-shirts
Logo printed on
the left pocket
side, both t-shirts
the same print
Show process
of the logos
being created
How the logo
will look…
Idea 1

2. Analysis of Idea 1
The plan for this idea is to create a brand then design a first release of a brands
products which will be two t-shirts one black and one white each having the same
print on the left pocket side of the brand logo and the name below it, with a small
print of the brands slogan or name on the back neck of the hem of the t-shirts. The
project will show the whole production stage of the creation of the brand so looking
into different urban brands on the market and trying not to copy any company’s style
and making something unique. I will be showing the process of the creation of the
logo showing different ideas then deciding which one will work best for the product
then designing the product itself showing what worked and what hasn’t not just the
ideas iv had but looking at the market and different t-shirt designs. Then finally
creating both colour ways of the t-shirt.

3. Idea 2
Create a advertising
campaign for a
brand that I will be
creating Advert for a magazine, in
a skateboarding magazine
and hip hop/r&b as they
are the demographic, A4
Print
The advert will show
both the different
ideas which are being
released/ including
brand name logo
Urban looking poster,
background being black
and white with little bits
of colour, abandoned
warehouse.
Keep font the same
throughout the
poster, using 2 at
most, script for
logo, bold for small
print
Include release
date/time. Link to
website to be able to
purchase the product
Logo design, logo
with the name of the
brand in script writing

4. Analysis of Idea 2
The plan for this idea is to create a brand then design a first release of a brands
products which will be two t-shirts one black and one white each having the same
print on the left pocket side of the brand logo and the name below it, with a small
print of the brands slogan or name on the back neck of the hem of the t-shirts. The
project will show the whole production stage of the creation of the brand so looking
into different urban brands on the market and trying not to copy any company’s style
and making something unique. I will be showing the process of the creation of the
logo showing different ideas then deciding which one will work best for the product
then designing the product itself showing what worked and what hasn’t not just the
ideas iv had but looking at the market and different t-shirt designs. Then finally
creating both colour ways of the t-shirt. For this Idea I am continuing with creating the
brand but then marketing it and designing a poster to be put in a magazine letting
people know when the launch of the brand and the collection of clothing comes out
making the poster have the brand logo made clearly to the people who are going to
be buying it so they recognise it. Showing the process in which its made and different
ideas I have what worked what didn’t etc

5. Final idea
In the end I decided to combine the two ideas together as that
would be the process that a company would have to do and
designing and printing the shirts is only half the job so feel that I
should do the same. I feel that this idea will work well because it
covers the parts of the media industry which I am most interested
in which is fashion, advertising and marketing and gives me a
chance to understand how other company's do this and bring it
forward into my work. I felt both ideas would work well so putting
them together would be the best idea.