20. Active Solicitation
● (e)mail campaign
– get money from current or former donors
● direct (e)mail campaign
– find new donors (and maybe money)
● special appeal
– get extra money from existing supporters
for specific one-time goals
21.
22. How
3. Merchandising
– works for awareness,
not so much for money
– also issues for 501(c)3s
4. Events
– meet donors
– lose money (on individuals)
23. Individual Giving Tips
● always send a thank you
– even for $1
● send out renewals
– 50-80% will renew
● surprisingly recession-resistant
27. How
● Branding
– put their name on “something good”
● Events
– companies love event sponsorships
– especially if their staff get to go
28. How
● Branding
– put their name on “something good”
● Events
– companies love event sponsorships
– especially if their staff get to go
29. How
1. Get an introduction
2. Write a formal ask
– emphasize marketing value
– use numbers!
3. Follow up with publicity
4. Check that they're satisfied
30. Corporate Sponsor Tips
● Corporate sponsors often
lead to/come from
individual donors
– can also provide board members etc.
– and a good source of volunteer staff
● Don't let the co-opt you!
34. How
1. Get a grant writer (really)
2. Research what's available
3. Fill out a lot of paperwork
4. Get the grant
5. Do reports on the grant progress
6. Renew (hopefully)