Joseph Labrecque provides tips for blogging on the Adobe Education blog. He recommends including an informative profile with expertise and accomplishments, using a Gravatar photo for personalization, properly categorizing and tagging posts, moderating comments to remove spam, maintaining a professional voice, creating short instructional videos, and publishing regularly to increase opportunities.

1. ADOBE EDUCATION BLOG:
GET WRITING! (nitty-gritty)
Joseph Labrecque
AEL Webinar | March 22nd 2012

2. WHO AM I?
Joseph Labrecque, MA
University of Denver - OTL
Senior Interactive Software Engineer
Adjunct Faculty
Fractured Vision Media, LLC
Proprietor
Twitter: @JosephLabrecque
Web: http://josephlabrecque.com/

3. I also blog

4. ACCESS THE AEL BLOG
http://blogs.adobe.com/educationleaders/

5. Initial setup

6. YOUR PROFILE
• Who are you? Let people know!
• Short and precise – but be sure to list your
expertise and accomplishments!
• Let it read as though you are open to engagement
and have an interest in speaking with others.
• Link to additional resources.

7. GRAVATAR
• Having a photo will personalize and humanize
your writing.
• Gravatar is used by many WordPress themes and
can be used across domains.
• Can show up in your bio and often is displayed in
comments as well.
http://gravatar.com

8. Writing, publishing, moderating…

9. TAGS AND CATEGORIES
Categories and tags are employed by WordPress in
different ways.
• CATEGORIES: Used mostly as high-level
organizers for content.
• TAGS: Used for quick, fine-grained metadata
placement.
Categories should be fixed and permanent. Tags are
all over the place.

10. PUBLISHED, DRAFT, SCHEDULED
Posts have a number of different statuses.
• PUBLISHED: it’s live!
• DRAFT: a work in progress – private.
• SCHEDULED: private now – but will switch to
published at a certain date and time.
Updates should always be marked clearly for
transparency and trust.

11. COMMENT MODERATION
Learn to differentiate between real people and
spammers. Spam is a huge problem!
• Be sure to engage and reply to valid comments.
• Be aware of spammers and learn how to detect them.
“Great post! This is just what I’ve been looking for!”
- name links to viagra22now77.com
“This is a good website and very instructive. I will come back on this blog
to read your articles.”
- name links to buyrussianwives.com

12. Other stuff

13. VOICE USAGE
• Speak with authority.
• Your audience is the world.
• A blog post is not a private discussion forum.
• Even when comments are mean or off-putting,
maintain composure.

14. VIDEO BLOGGING
Video is a powerful communications medium!
• Short 2-7 minute demonstrations.
• Used alone or alongside written material.
• Video can be shareable.
• Share with the Education Exchange!

15. GETTING PUBLISHED
The more you publish, the more offers you will get
to write for others.
• Maintain a personal and business blog.
• Contribute to Adobe Education Leaders blog.
• Guest Articles for other publications.
(ZDNet, ActiveTuts+, Transitioning.to, InsideRIA,
Codebass)
• Expand into the world of video and books.

16. Thank you.
@JosephLabrecque