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EducateIn Orange County
Leverage your LinkedIn Presence, Search & Reach more efficiently, walk away
educated.
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Stephanie Wilbrandt
Solutions Consultant
LinkedIn
Joe Rocha
Recruitment Product Consultant
LinkedIn
Follow us @HireOnLinkedIn
Ron Nash
Founder
The In Academy
“It’s not the strongest species that survive,
not the most intelligent but the ones most
responsive to change”
– Charles Darwin
Follow us @HireOnLinkedIn
A Moment of Silence for the Fallen….
6
Follow us @HireOnLinkedIn
Carpe Diem
7
Follow us @HireOnLinkedIn
Remember?
8
Follow us @HireOnLinkedIn 9
Follow us @HireOnLinkedIn
What Does This Mean?
10
Participating in the social
media conversation and
creating a social media
recruiting strategy is
absolutely necessary
to ensure that you are
competitive in the recruiting
game i
i
i
What is LinkedIn?
Follow us @HireOnLinkedIn 12
Follow us @HireOnLinkedIn
277M+ Members
worldwide
+2 New members per second
187M Monthly unique members
LinkedIn: A Global Pool of Talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
13
Expanding Your Presence On LinkedIn
Follow us @HireOnLinkedIn
Think About It Like This…
15
Follow us @HireOnLinkedIn
This is Your Chance…
16
Follow us @HireOnLinkedIn
How People Engage with Your Agency
People researching your
employees
People researching your
company
People currently following
your company
Organic Traffic:
InMails, Telephone Calls,
Emails, Meetings
17
Follow us @HireOnLinkedIn
What is a Follower
 A LinkedIn member who has selected to continually get information from
your organization.
– Potential candidate
– Potential client
– Potential employee of your firm
18
The #1 activity on LinkedIn…
Follow us @HireOnLinkedIn
Build a Compelling Profile
 Add a picture
 Include a creative headline
 Write an elevator pitch
 Point out your skills
 Show, don’t tell
 Ask for recommendations
 Own your public profile’s URL
20
Follow us @HireOnLinkedIn 21
Follow us @HireOnLinkedIn
LinkedIn Company Pages
22
Follow us @HireOnLinkedIn
Above & Beyond with LinkedIn Career Pages
23
Follow us @HireOnLinkedIn 24
Members are more engaged with the companies
they follow on LinkedIn…
78%
More likely to accept
Recruiter InMail
6x
More likely to view
LinkedIn Career Page
Follow us @HireOnLinkedIn
Build a Community: Engage, Analyze, Optimize
Analyze & Optimize
Engage Followers:
Post Updates
Build Community:
Acquire Followers
Establish Presence:
Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by
Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
25
Follow us @HireOnLinkedIn
Consider the Member Experience
26
Follow us @HireOnLinkedIn
Consider the Member Experience
In their
Inbox
On the
LinkedIn
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
When they
research your
company
27
Follow us @HireOnLinkedIn
Consider the Member Experience
In their
Inbox
On the
LinkedIn
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
When they
research your
company
28
Search with Recruiter
Follow us @HireOnLinkedIn
Preparing for the Hunt
30
 Are you connected to your clients,
coworkers, & industry?
 Have you joined professional groups?
 Have you updated your Profile to
broadcast your search?
Follow us @HireOnLinkedIn
Mix Up Your Search Strategy
31
And you
thought the
red ones
were rare!
 Conceptual Search
 Implicit Search
 Natural Language Search
 Indirect Search
 Similar Profiles
 Profile Matches
Follow us @HireOnLinkedIn
Targeted Refinement Filters
Consultants & Contractors
Interested In
Consultants /Contractors
Function
Consultant
Years in Position
Less than 1 Year/1 to 2 Years
When Joined
Within 2 Weeks
Groups
My Groups/All Groups
Current Company
That Uses Contractors
Company Size
1-10
Company Type
Self-Owned
32
Follow us @HireOnLinkedIn
Beyond Keywords
Custom Filters
33
Follow us @HireOnLinkedIn
Search Alerts
When Results are Manageable - < 100-200
34
Follow us @HireOnLinkedIn
Search Alerts
When Results are Manageable - < 100-200
35
Follow us @HireOnLinkedIn
Update Me
36
Follow us @HireOnLinkedIn
Similar Profiles & Profile Match
37
Follow us @HireOnLinkedIn
Similar Profiles & Profile Match
38
Follow us @HireOnLinkedIn
Similar Profiles & Profile Match
39
Follow us @HireOnLinkedIn
Tags
Status
Searchable!
Customize Your Dashboard
Add info now to make future searches faster!
40
Reach: InMail & Jobs
Follow us @HireOnLinkedIn
>75%
277M+
<25%
Reach BOTH Active & Passive Talent
42
Follow us @HireOnLinkedIn
Limited Real Estate - Make the Most of It
43
Follow us @HireOnLinkedIn
InMail Best Practices
 Consider passive audience
 Start a conversation
 Personalize the message
 Keep it short and sweet
 Offer next steps
44
Follow us @HireOnLinkedIn
 Build templates based on skills and
experience of members.
 Create opportunity for customization in
templates.
 Focus on opportunity in the message, not
the job.
 Personalize the messages as often as
possible.
 Review Profiles Viewed to InMails Sent
ratio.
InMail Analytics
Accepted
6
InMails
102
Declined
17
No response
79
6% response rate
100%
Used templates
102 InMails, 102 with templates
45
“Don’t use Walmart advertising techniques to
attract Tiffany customers.”
–Lou Adler, Industry Influencer
Follow us @HireOnLinkedIn
• Skills
• Experience
• Other “Necessary”
Bullets
Move away
from…
• Define the job
• What would make the
person successful?Shift to…
Shift from Skills to Performance
47
Follow us @HireOnLinkedIn
Here’s a Common Job Advertisement
Staff Accountant
Job Description:
The Staff Accountant will be responsible for the processing and payment of all
compensation. This includes working with department managers to obtain approvals
and properly classify expenses as well as other members of the Accounting Department
during the month end close. In addition, the Staff Accountant will be expected to
correspond with vendors to obtain additional documentation and resolve issues as
necessary.
What You'll Do:
• Properly code and enter invoices into the accounting system
• Coordinate compensation workflow to ensure timely review of compensation by
department managers
• Work with employees to provide expense payment information as required
• Provide support to submitting travel expenses for reimbursement
• Work with various departments to determine needed accruals for month-end closings
48
Follow us @HireOnLinkedIn
Here’s the Same Ad, Improved
Staff Payroll Accountant
Job Description:
You're a self-starter who can recognize where processes can be improved and who will
take the initiative to improve them. Using your strong communication skills, you'll
effectively collaborate with a variety of people and job functions, accomplishing tasks of
moderate to high complexity and scope. When circumstances demand, you'll provide
strategic support – such as evaluating data or resolving minor operational issues. You
have the ability to perform flawlessly and professionally in a challenging and extremely
fast-paced environment – along with the grace and willingness to change direction when
circumstances demand.
Responsibilities:
• Support our Global Marketing Solutions and Sales Development Organization in any
and all compensation related matters.
• Partner with other Compensation team members and Business Partners to solve sales
compensation-related business problems and provide sales compensation guidance.
49
Follow us @HireOnLinkedIn
Who’s Viewed This Job?
50
Follow us @HireOnLinkedIn
Profile Match
51
Follow us @HireOnLinkedIn
Help Your Jobs Go Viral
Audrey Wilkerson posted a job
Product & Partner Engineer - Performance Engineer
xyzCo - IN
@linkedinjobsProduct & Partner Engineer -
Performance Engineer xyzCo – IN
#in #jobs http://lnkd.in/V8bttu
Audrey Wilkerson We’re hiring! Product & Partner
Engineer - Performance Engineer xyzCo – IN
http://lnkd.in/V8bttu
LinkedIn Network Update
Twitter
Facebook
xyzCoxyzCo
LinkedIn Groups
52
Follow us @HireOnLinkedIn
Questions?
53
Follow us @HireOnLinkedIn©2014 LinkedIn Corporation. All Rights Reserved.

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Recruiter conference - Orange County

  • 1. Follow us @HireOnLinkedIn EducateIn Orange County Leverage your LinkedIn Presence, Search & Reach more efficiently, walk away educated.
  • 2. Follow us @HireOnLinkedIn Stephanie Wilbrandt Solutions Consultant LinkedIn Joe Rocha Recruitment Product Consultant LinkedIn
  • 3. Follow us @HireOnLinkedIn Ron Nash Founder The In Academy
  • 4. “It’s not the strongest species that survive, not the most intelligent but the ones most responsive to change” – Charles Darwin
  • 5. Follow us @HireOnLinkedIn A Moment of Silence for the Fallen…. 6
  • 9. Follow us @HireOnLinkedIn What Does This Mean? 10 Participating in the social media conversation and creating a social media recruiting strategy is absolutely necessary to ensure that you are competitive in the recruiting game i i i
  • 12. Follow us @HireOnLinkedIn 277M+ Members worldwide +2 New members per second 187M Monthly unique members LinkedIn: A Global Pool of Talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 13M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 13
  • 13. Expanding Your Presence On LinkedIn
  • 14. Follow us @HireOnLinkedIn Think About It Like This… 15
  • 15. Follow us @HireOnLinkedIn This is Your Chance… 16
  • 16. Follow us @HireOnLinkedIn How People Engage with Your Agency People researching your employees People researching your company People currently following your company Organic Traffic: InMails, Telephone Calls, Emails, Meetings 17
  • 17. Follow us @HireOnLinkedIn What is a Follower  A LinkedIn member who has selected to continually get information from your organization. – Potential candidate – Potential client – Potential employee of your firm 18
  • 18. The #1 activity on LinkedIn…
  • 19. Follow us @HireOnLinkedIn Build a Compelling Profile  Add a picture  Include a creative headline  Write an elevator pitch  Point out your skills  Show, don’t tell  Ask for recommendations  Own your public profile’s URL 20
  • 22. Follow us @HireOnLinkedIn Above & Beyond with LinkedIn Career Pages 23
  • 23. Follow us @HireOnLinkedIn 24 Members are more engaged with the companies they follow on LinkedIn… 78% More likely to accept Recruiter InMail 6x More likely to view LinkedIn Career Page
  • 24. Follow us @HireOnLinkedIn Build a Community: Engage, Analyze, Optimize Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop Branding Assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO 25
  • 25. Follow us @HireOnLinkedIn Consider the Member Experience 26
  • 26. Follow us @HireOnLinkedIn Consider the Member Experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app When they research your company 27
  • 27. Follow us @HireOnLinkedIn Consider the Member Experience In their Inbox On the LinkedIn homepage When they network with your employees When they search for jobs Via mobile LinkedIn app When they research your company 28
  • 29. Follow us @HireOnLinkedIn Preparing for the Hunt 30  Are you connected to your clients, coworkers, & industry?  Have you joined professional groups?  Have you updated your Profile to broadcast your search?
  • 30. Follow us @HireOnLinkedIn Mix Up Your Search Strategy 31 And you thought the red ones were rare!  Conceptual Search  Implicit Search  Natural Language Search  Indirect Search  Similar Profiles  Profile Matches
  • 31. Follow us @HireOnLinkedIn Targeted Refinement Filters Consultants & Contractors Interested In Consultants /Contractors Function Consultant Years in Position Less than 1 Year/1 to 2 Years When Joined Within 2 Weeks Groups My Groups/All Groups Current Company That Uses Contractors Company Size 1-10 Company Type Self-Owned 32
  • 32. Follow us @HireOnLinkedIn Beyond Keywords Custom Filters 33
  • 33. Follow us @HireOnLinkedIn Search Alerts When Results are Manageable - < 100-200 34
  • 34. Follow us @HireOnLinkedIn Search Alerts When Results are Manageable - < 100-200 35
  • 36. Follow us @HireOnLinkedIn Similar Profiles & Profile Match 37
  • 37. Follow us @HireOnLinkedIn Similar Profiles & Profile Match 38
  • 38. Follow us @HireOnLinkedIn Similar Profiles & Profile Match 39
  • 39. Follow us @HireOnLinkedIn Tags Status Searchable! Customize Your Dashboard Add info now to make future searches faster! 40
  • 41. Follow us @HireOnLinkedIn >75% 277M+ <25% Reach BOTH Active & Passive Talent 42
  • 42. Follow us @HireOnLinkedIn Limited Real Estate - Make the Most of It 43
  • 43. Follow us @HireOnLinkedIn InMail Best Practices  Consider passive audience  Start a conversation  Personalize the message  Keep it short and sweet  Offer next steps 44
  • 44. Follow us @HireOnLinkedIn  Build templates based on skills and experience of members.  Create opportunity for customization in templates.  Focus on opportunity in the message, not the job.  Personalize the messages as often as possible.  Review Profiles Viewed to InMails Sent ratio. InMail Analytics Accepted 6 InMails 102 Declined 17 No response 79 6% response rate 100% Used templates 102 InMails, 102 with templates 45
  • 45. “Don’t use Walmart advertising techniques to attract Tiffany customers.” –Lou Adler, Industry Influencer
  • 46. Follow us @HireOnLinkedIn • Skills • Experience • Other “Necessary” Bullets Move away from… • Define the job • What would make the person successful?Shift to… Shift from Skills to Performance 47
  • 47. Follow us @HireOnLinkedIn Here’s a Common Job Advertisement Staff Accountant Job Description: The Staff Accountant will be responsible for the processing and payment of all compensation. This includes working with department managers to obtain approvals and properly classify expenses as well as other members of the Accounting Department during the month end close. In addition, the Staff Accountant will be expected to correspond with vendors to obtain additional documentation and resolve issues as necessary. What You'll Do: • Properly code and enter invoices into the accounting system • Coordinate compensation workflow to ensure timely review of compensation by department managers • Work with employees to provide expense payment information as required • Provide support to submitting travel expenses for reimbursement • Work with various departments to determine needed accruals for month-end closings 48
  • 48. Follow us @HireOnLinkedIn Here’s the Same Ad, Improved Staff Payroll Accountant Job Description: You're a self-starter who can recognize where processes can be improved and who will take the initiative to improve them. Using your strong communication skills, you'll effectively collaborate with a variety of people and job functions, accomplishing tasks of moderate to high complexity and scope. When circumstances demand, you'll provide strategic support – such as evaluating data or resolving minor operational issues. You have the ability to perform flawlessly and professionally in a challenging and extremely fast-paced environment – along with the grace and willingness to change direction when circumstances demand. Responsibilities: • Support our Global Marketing Solutions and Sales Development Organization in any and all compensation related matters. • Partner with other Compensation team members and Business Partners to solve sales compensation-related business problems and provide sales compensation guidance. 49
  • 49. Follow us @HireOnLinkedIn Who’s Viewed This Job? 50
  • 51. Follow us @HireOnLinkedIn Help Your Jobs Go Viral Audrey Wilkerson posted a job Product & Partner Engineer - Performance Engineer xyzCo - IN @linkedinjobsProduct & Partner Engineer - Performance Engineer xyzCo – IN #in #jobs http://lnkd.in/V8bttu Audrey Wilkerson We’re hiring! Product & Partner Engineer - Performance Engineer xyzCo – IN http://lnkd.in/V8bttu LinkedIn Network Update Twitter Facebook xyzCoxyzCo LinkedIn Groups 52
  • 53. Follow us @HireOnLinkedIn©2014 LinkedIn Corporation. All Rights Reserved.