1. Todacell Media Kit: March 2012

2. Welcome to Todacell
PERFORMANCE BASED MOBILE ADVERTISING SPECIALISTS
 Launched in 2010 in Tel Aviv & New York
 London office opened November 2011 as part of European expansion
 Now offers global footprint with offices in London, New York, Berlin, Tokyo & Tel Aviv
 One of the fastest growing UK networks (400% month on month growth in Q1 2012)
THE TODACELL AD NETWORK
 2 billion ad impressions served each month
 2,000+ mobile web & app publishers
 Reach more than 90% of European mobile users
 Choose from static banners, text links & rich-media
 Target all types of device including tablets
 Run campaigns in 165 countries

3. Driving mobile ROI for the world’s biggest brands

4. The Todacell network
T-Mobile iPhone
Orange iPad
O2
Android
Three
Blackberry
Vodafone
Windows 7
Virgin
Split by network operator Split by device
Entertainment
Games
Male
Business
Female
Sports
Health
News
Lifestyle
Gender split
Motoring
Split by vertical channels

5. Why publishers choose Todacell
MAXIMISING MOBILE AD SALES REVENUE
 Generous revenue share commercials
 CPM and CPC models as standard to enhance revenue
 Access to some of the biggest worldwide mobile ad budgets
 Superior inventory management to boost monthly revenue
 Real-time analytics and live dashboard
 Quick, easy implementation
 SDK’s to help you support all devices

6. Why clients & agencies use Todacell
MOBILE EXPERTISE
 Experts in click to download and click to call mechanics
 Various buying models focus on delivering ROI, not just clicks
 Proven to deliver outstanding results, month in month out
 Majority of our clients have been with the network from launch
SUPERIOR ACCOUNT MANAGEMENT
 Global campaign management teams ensure you are looked after 24 hours a day
 Campaigns are looked after by experts, each with at least 3 years mobile experience
 We use our own bespoke campaign management platform, Todabridge
 Our global footprint helps deliver volume and economies of scale

7. Superior audience targeting
Target the right mobile
customer, at the right time, at
the right place
Demographic Technology Social
- Age - Device - Interests
- Gender - Network - Behaviour
- Location - Connection - Day-parts
 Segment to your actual target audience based on set criteria
 Target by more than 100 segments across demographic and interests
 Re-targeting and attribution modelling to maximise ROI
 Split buying models across different demographics

8. Mobile engagement opportunities
 Use the Todacell network to target the right audience with the right mechanic
Click to Location Lead Click to
call based generation music
Click to Click to Click to Click to
download mobile web social video

9. How Todabridge can drive your ROI
 Real-time campaign management
 Post-click tracking and optimisation
 Live campaign and publisher analytics
 Set and change campaign rules and goals instantly

10. Some of our current campaigns - Wonga
Wonga - Client since 2011
Overview
Wonga were looking for a mobile ad
network partner to run a click to
download campaign in the UK focusing
on both iPhone and Android handsets.
Emphasis is on direct response with the
campaign being measured purely on
downloads.
The campaign continues to be a success
with ROI targets being met each month
as Wonga look to increase their
footprint across the UK and other
territories.

11. Some of our current campaigns – Audible
Audible - Client since 2011
Overview
Audible.com came to Todacell with a
view to running an on-going click to
download campaign targeting both
iPhone and Android devices in the UK.
Users would click on an advertising
banner and then be taken to the
appropriate app store to download the
app.
Since Audible first ran across the
Todacell network, the budget for the
campaign has increased month on
month as we continue to achieve the
download targets set by the client.

12. Some of our current campaigns – Amazon Kindle
Amazon Kindle - Client since 2011
Overview
Amazon Kindle was Todacell UK’s first client
and continues to expand its campaign
activity with us.
Through the Todacell network, Amazon
Kindle runs highly targeting campaigns
across the US, UK, DE, FR, IT and ES focusing
on tablet users.
By constantly improving the audience
segmentation and optimisation
metrics, Todacell are able to continually
deliver a highly effective campaign that
exceeds target ROI.

13. Some of our current campaigns – The Economist
The Economist - Client since 2012
Overview
The Economist has recently begun using
Todacell to run a click to download
campaign across the US and the UK.
The campaign is targeted to iPhone, iPad
and Android devices and began in February
2012.
From the very beginning, the campaign was
delivering to target and continues to hit all
targets set.

14. For more information
Joseph Alpern
Solutions Manager
917.972.5344
joseph@todacell.com
www.todacell.com