Having learned about the 25 Top Social CIOs I decided to find out how much those are really by analyzing their LinkedIn profiles and so get a gross clue.

1. 25 Top social CIOs
How much are they
really so?
LinkedIn analysis
IT – CIO - Software - Transformational Projects
– Program & Project Management

2. Journey Map
Purpose and background
What characteristics make a good social CIO?
But… easily reachable?
Key conclusion about CIOs
CIOs social friendliness
Most top social CIOs are (somehow) reachable

3. Journey Map
Different aspects of CIOs' Social activity
The Acid Test
References
Two additional points
About the Author
Come on guys! You can be much more social…

4. Purpose and Background
Having learned about
the 25 Top Social CIOs I
decided to find out how
much by analyzing their
LinkedIn profiles

5. Key conclusion about CIOs
“The most striking finding
of our study is that only
10% of the Fortune 250
CIOs are themselves
social.
The
rest,
Image courtesy of suphakit73 / FreeDigitalPhotos.net
apparently,
do
not
recognize the importance
of being social, or are
delegating the task to a
subordinate”

6. Key conclusion about CIOs
Well, we know these 27 (25 + 2 special mentions)
are the top ones in a world of CIOs apparently
not very social
Image courtesy of Stuart Miles / FreeDigitalPhotos.net

7. What characteristics make a
good social CIO?
1. Reachability or how easy to
connect
2. Social friendliness or profile
appropriately customized to
be easily found and identified
3. Social activity or how much
web stuff is in place
4. Other non-social points
Image courtesy of Ohmega1982 / FreeDigitalPhotos.net

8. Most top social CIOs are
(somehow) reachable
Four (15%) have the privacy feature enabled
(e-mail address needs to be known to send an
invite)
41%
59%
15%
85%
Eleven (41%) have their connection info
appropriately populated to directly connect
Sixteen (59%) have no contact info to be
directly reached
41%
59%

9. But… easily reachable?
I think a reasonable expectation for a top Social
CIO would be to be easily approachable in the
internet. It looks like that is just partially the
case
Image courtesy of Stuart Miles / FreeDigitalPhotos.net

10. CIOs social friendliness
11%
Twenty-four personal picture in place
(89%). Just three (11%) have no photo
89%
22%
78%
Twenty-one professional line NONrecommended pattern (78%). Just six
(22%) have it customised

11. CIOs social friendliness
Twenty not customised URL (74%). Just
seven (26%) changed the default
26%
74%
4%
96%
Just one (4%) has something visual in
place

12. CIOs social friendliness so-so
I think a reasonable expectation would be
some basic stuff to improve SEO and so
identification easiness
Image courtesy of Stuart Miles / FreeDigitalPhotos.net

13. Different aspects of CIOs'
Social activity
26%
74%
Seven (26%) have not received
any recommendation and nine
(33%) have not given any
Recommendations
given
and
received average for both is four (4),
so the total numbers almost match each
other: 103 received versus 106 given
by CIOs
33%
67%
49%
51%

14. Different aspects of CIOs'
Social activity
Intersection is four CIOs (15%) that
have not received or given any
recommendation
41%
59%
15%
85%
Eleven (41%) have Twitter account
present in their contact info
4%
Number of connections, all but one
(96%) have 500+
96%

15. Different aspects of CIOs'
Social activity
I think a reasonable expectation for the
top Social CIOs would be to be plenty of
activity in the internet and show it on
LinkedIn
Image courtesy of ddpavumba / FreeDigitalPhotos.net

16. Two additional points about
top Social CIOs
22%
78%
Six (22%) have a premium
account and half of those, three
(11%) also joined the OpenLink
network
Twelve (44%) have a new job, so the
top Social CIOs look also good on
promoting their professional careers
11%
89%
44%
56%

17. The Acid Test
I reached out them all (well, just the 23 reachable
in LinkedIn), explained how I had learned about
them, and my interest in connecting in LinkedIn
if that were OK with them …
Image courtesy of stockimages / FreeDigitalPhotos.net

18. Come on guys! You can be
much more social…
Response? So far, just eleven
(41%) accepted
41%
59%
So, what do you think? Do top Social CIOs
meet reasonable Social expectations?
Image courtesy of Stuart Miles / FreeDigitalPhotos.net

19. References
25 Top Social CIOs
Personal Branding
LinkedIn
@EsmeraldaDíazAroca
CIOs
Photo, Professional
line, URL customization
@MarkFidelman
Harmon.ie
SEO
FreeDigitalPhotos.net

20. About the author:
José Jiménez Fernández-Mazarambroz
Proficient IT Executive. 25 years’ experience in IT, CIO, Software
Development, Technology, Transformational Projects, and IT Program &
Program & Project Management

21. Retales
The activity of 250 Forbes CIOs was gathered
and an algorithm developed by @MarkFidelman
applied to produce the ranked list in a research
performed in 2012 by Harmon.ie